🚀 Course Overview

Advanced Digital Marketing (45h) হলো একটি Professional & Industry-Oriented Course, যেখানে modern digital marketing-এর advanced strategies ও practical techniques শেখানো হবে।

এই course-এ Google Ads, Meta Ads, SEO, Social Media Marketing, Email Marketing, GA4, GTM, AI Tools এবং Marketing Automation শেখানো হবে।

Live Projects, Real Business Case Studies, Campaign Optimization ও Capstone Project-এর মাধ্যমে learners Data-Driven Marketing, Multi-Channel Campaign Management এবং Conversion Optimization-এর practical skills অর্জন করে Freelancing, Agency বা Corporate Career-এর জন্য Industry-ready হবে।

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📚 Course Information

• Course Name: Advanced Digital Marketing
• Duration: 45 Hours
• Level: Intermediate to Advanced
• Language: Bangla + English
• Class Type: Online / Offline
• Prerequisite: Basic Digital Marketing Knowledge
• Hands-on Practice: Yes
• Live Projects: Yes
• Industry Case Studies: Yes
• Certificate: Yes

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🎯 What You’ll Learn

এই কোর্সে আপনি শিখবেন—

✅ Advanced Digital Marketing Strategy

✅ Google Ads (Search, Display & Performance Max)

✅ Meta (Facebook & Instagram) Ads

✅ Advanced Search Engine Optimization (SEO)

✅ Social Media Marketing Strategy

✅ Email Marketing & Marketing Automation

✅ Google Analytics 4 (GA4)

✅ Google Tag Manager (GTM)

✅ Conversion Tracking

✅ Conversion Rate Optimization (CRO)

✅ Landing Page Optimization

✅ Marketing Funnel Development

✅ AI Tools for Digital Marketing

✅ Content Marketing Strategy

✅ Lead Generation & Sales Funnel

✅ Performance Analysis & Reporting

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📖 Course Modules

Module 1 – Advanced Digital Marketing Strategy

• Digital Marketing Planning
• Customer Journey Mapping
• Marketing Funnel
• KPI & Goal Setting
• Competitor Analysis

Module 2 – Paid Advertising

• Google Ads Advanced
• Meta Ads Advanced
• Audience Targeting
• Remarketing Campaigns
• Budget Optimization

Module 3 – SEO & Content Marketing

• Advanced Keyword Research
• Technical SEO
• On-page & Off-page SEO
• Content Strategy
• AI-powered Content Optimization

Module 4 – Analytics & Tracking

• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Conversion Tracking
• Event Tracking
• Performance Reporting

Module 5 – Email Marketing & Automation

• Email Campaign Strategy
• Marketing Automation
• Customer Segmentation
• Lead Nurturing
• CRM Integration Basics

Module 6 – AI & Marketing Productivity

• AI Tools for Marketing
• Prompt Engineering for Marketers
• AI Content Creation
• Marketing Workflow Automation
• AI-powered Campaign Optimization

Module 7 – Lead Generation & CRO

• Lead Generation Strategy
• Landing Page Optimization
• Conversion Rate Optimization (CRO)
• A/B Testing
• Customer Retention Strategy

Module 8 – Live Projects & Capstone

• Google Ads Campaign
• Meta Ads Campaign
• SEO Audit
• Marketing Analytics Dashboard
• Final End-to-End Digital Marketing Project

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👨‍🎓 Who Should Join?

এই কোর্সটি বিশেষভাবে উপযোগী—

• Digital Marketers
• Freelancers
• Business Owners
• Entrepreneurs
• Marketing Executives
• Agency Professionals
• E-commerce Sellers
• Content Creators
• Startup Founders
• Anyone who wants to become an Advanced Digital Marketing Expert

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🎓 After Completing This Course

এই কোর্স শেষ করার পর আপনি পারবেন—

• Professional Digital Marketing Strategy তৈরি করতে।
• Google Ads ও Meta Ads Campaign সফলভাবে Launch ও Optimize করতে।
• SEO ও Content Marketing-এর মাধ্যমে Organic Traffic বৃদ্ধি করতে।
• Google Analytics ও GTM ব্যবহার করে Marketing Performance Track করতে।
• Marketing Automation ও AI Tools ব্যবহার করে Productivity বৃদ্ধি করতে।
• Lead Generation ও Conversion Optimization-এর মাধ্যমে Business Growth অর্জন করতে।
• Freelancing Marketplace, Digital Marketing Agency অথবা Corporate Sector-এ Professionalভাবে কাজ করতে।

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💼 Practical Projects

• Google Ads Live Campaign
• Meta Ads Campaign Setup
• Complete SEO Audit
• Social Media Marketing Strategy
• Email Marketing Automation
• Google Analytics Dashboard
• Conversion Tracking Setup
• AI-powered Marketing Campaign
• Lead Generation Funnel
• Final Advanced Digital Marketing Capstone Project