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Courses / Entrepreneurship Academy / Entrepreneurship Fundamentals
📘 Beginner ⏱ 20 Hours

Entrepreneurship Fundamentals

Course Overview

Entrepreneurship Fundamentals (20h) হলো একটি Beginner-Friendly & Practical Course, যেখানে Business Idea থেকে Action Plan পর্যন্ত entrepreneurship-এর essential concepts শেখানো হবে।

এই course-এ Problem Identification, Market Research, Customer Analysis, Competitor Analysis, Business Model, Pricing Strategy, Marketing Plan, Basic Financial Planning, Risk Management এবং Business Launch-এর fundamentals শেখানো হবে।

Practical Exercises-এর মাধ্যমে learners নিজের Business Idea validate করে একটি structured Action Plan তৈরি করতে পারবে এবং Business শুরু বা existing Business পরিচালনার জন্য strong foundation অর্জন করবে।

What You Will Learn

✔ Entrepreneurship Fundamentals

✔ Entrepreneurial Mindset

✔ Business Idea Generation

✔ Problem Identification

✔ Opportunity Identification

✔ Market Research

✔ Customer Research

✔ Target Market

✔ Buyer Persona

✔ Competitor Analysis

✔ Value Proposition

✔ Business Model Canvas

✔ Product-Market Fit

✔ MVP Concept

✔ Pricing Strategy

✔ Revenue Models

✔ Marketing Fundamentals

✔ Sales Strategy

✔ Basic Financial Planning

✔ Cost & Revenue Analysis

✔ Break-Even Analysis

✔ Risk Management

✔ Business Launch Planning

✔ Business Growth Strategy

✔ Startup Pitch Fundamentals

Course Curriculum

Module 1 — Introduction to Entrepreneurship

  • What is Entrepreneurship?
  • Who is an Entrepreneur?
  • Entrepreneur vs Business Owner
  • Types of Entrepreneurship
  • Startup vs Traditional Business
  • Entrepreneurial Mindset
  • Characteristics of Successful Entrepreneurs
  • Opportunities & Challenges
  • Common Entrepreneurship Mistakes

Module 2 — Business Idea Generation

  • Finding Business Ideas
  • Identifying Problems
  • Problem-Solution Approach
  • Market Opportunities
  • Customer Pain Points
  • Idea Validation
  • Identifying Market Gaps
  • Evaluating Business Ideas
  • Choosing the Right Business Idea

Module 3 — Market Research

  • What is Market Research?
  • Understanding the Target Market
  • Customer Needs
  • Market Size Basics
  • Market Trends
  • Primary vs Secondary Research
  • Customer Surveys
  • Competitor Research
  • Competitor Analysis
  • Identifying Market Opportunities

Module 4 — Customer & Value Proposition

  • Understanding Your Customer
  • Target Customer
  • Buyer Persona
  • Customer Pain Points
  • Customer Needs & Expectations
  • Value Proposition
  • Unique Selling Proposition (USP)
  • Customer Journey
  • Creating Customer-Centric Products

Module 5 — Business Model

  • What is a Business Model?
  • Business Model Canvas
  • Key Partners
  • Key Activities
  • Key Resources
  • Value Proposition
  • Customer Relationships
  • Customer Segments
  • Channels
  • Revenue Streams
  • Cost Structure

Module 6 — Product & MVP

  • Product Development Basics
  • Service Business Fundamentals
  • Minimum Viable Product (MVP)
  • MVP vs Final Product
  • Testing Business Ideas
  • Customer Feedback
  • Product Improvement
  • Product-Market Fit
  • Launching a Simple Version

Module 7 — Pricing & Revenue Strategy

  • Pricing Fundamentals
  • Cost-Based Pricing
  • Value-Based Pricing
  • Competitor-Based Pricing
  • Product Pricing
  • Service Pricing
  • Revenue Models
  • Subscription Model
  • Commission Model
  • Direct Sales Model
  • Pricing Mistakes to Avoid

Module 8 — Marketing & Sales Fundamentals

  • Marketing Fundamentals
  • Target Audience
  • Marketing Channels
  • Digital Marketing Overview
  • Branding Basics
  • Content Marketing
  • Social Media Marketing
  • Lead Generation
  • Sales Funnel
  • Customer Acquisition
  • Customer Retention
  • Basic Sales Strategy

Module 9 — Financial Fundamentals

  • Business Costs
  • Fixed vs Variable Costs
  • Revenue
  • Profit & Loss
  • Cash Flow Basics
  • Profit Margin
  • Break-Even Point
  • Basic Budgeting
  • Financial Planning
  • Managing Business Expenses
  • Pricing & Profitability

Module 10 — Business Launch & Growth

  • Business Launch Planning
  • Creating a Business Action Plan
  • Setting Business Goals
  • Short-Term vs Long-Term Goals
  • KPI & Performance Measurement
  • Risk Identification
  • Risk Management
  • Customer Feedback
  • Business Growth Strategies
  • Scaling a Business
  • Building Sustainable Growth

Module 11 — Startup Pitch & Business Plan

  • What is a Business Plan?
  • Executive Summary
  • Problem & Solution
  • Target Market
  • Business Model
  • Marketing Strategy
  • Revenue Model
  • Financial Overview
  • Growth Plan
  • Pitch Deck Fundamentals
  • Presenting Your Business Idea

Practical Project

কোর্সের শেষে শিক্ষার্থীরা নিজেদের একটি Business Idea নিয়ে Complete Business Plan / Startup Action Plan তৈরি করবে।

Project-এর মধ্যে থাকবে—

💡 Business Idea

  • Problem Identification
  • Proposed Solution
  • Business Opportunity

👥 Market Research

  • Target Customer
  • Buyer Persona
  • Competitor Analysis
  • Market Opportunity

🏢 Business Model

  • Value Proposition
  • Revenue Model
  • Cost Structure
  • Business Model Canvas

💰 Financial Plan

  • Startup Cost
  • Monthly Cost
  • Pricing
  • Revenue Projection
  • Break-Even Analysis

📣 Marketing Plan

  • Marketing Channels
  • Customer Acquisition
  • Sales Strategy
  • Promotional Plan

🚀 Launch Plan

  • MVP
  • Launch Strategy
  • Business Goals
  • KPIs
  • Growth Plan

Course Features

✅ 20 Hours Live Class

✅ বাংলা + English Explanation

✅ Beginner-Friendly Training

✅ Entrepreneurial Mindset

✅ Business Idea Development

✅ Market Research

✅ Customer & Competitor Analysis

✅ Business Model Canvas

✅ MVP & Product-Market Fit

✅ Pricing Strategy

✅ Marketing & Sales Fundamentals

✅ Financial Planning

✅ Break-Even Analysis

✅ Risk Management

✅ Business Launch Planning

✅ Real-World Business Examples

✅ Practical Business Project

✅ Instructor Support

✅ Class Recording (যদি প্রযোজ্য হয়)

✅ Certificate of Completion (যদি প্রদান করা হয়)

Who Can Join?

  • Aspiring Entrepreneurs
  • Startup Founders
  • Small Business Owners
  • Students
  • Job Seekers
  • Freelancers
  • E-commerce Entrepreneurs
  • Online Business Owners
  • Family Business Owners
  • Professionals Planning to Start a Business
  • Business Beginners
  • CSE & ICT Students
  • Diploma Engineering Students
  • যারা নিজের Business শুরু করতে চান

কোনো previous business experience প্রয়োজন নেই।

After Completing This Course

এই কোর্স শেষ করার পর আপনি—

  • Entrepreneurship-এর Fundamentals এবং Entrepreneurial Mindset বুঝতে পারবেন।
  • নতুন Business Idea identify ও evaluate করতে পারবেন।
  • Customer Problem ও Market Opportunity identify করতে পারবেন।
  • Target Market এবং Buyer Persona তৈরি করতে পারবেন।
  • Competitor Research ও Competitor Analysis করতে পারবেন।
  • Value Proposition ও USP তৈরি করতে পারবেন।
  • Business Model Canvas তৈরি করতে পারবেন।
  • MVP তৈরি ও Business Idea validate করার Fundamentals বুঝতে পারবেন।
  • বিভিন্ন Pricing Strategy ও Revenue Model সম্পর্কে ধারণা পাবেন।
  • Basic Marketing ও Sales Strategy তৈরি করতে পারবেন।
  • Business-এর Cost, Revenue, Profit এবং Break-Even হিসাবের Fundamentals বুঝতে পারবেন।
  • Basic Financial Plan তৈরি করতে পারবেন।
  • Business Risk identify ও manage করার ধারণা পাবেন।
  • একটি Business Launch Plan তৈরি করতে পারবেন।
  • Business Growth ও Scaling-এর Basic Strategies বুঝতে পারবেন।
  • নিজের Business Idea নিয়ে একটি Complete Business Plan / Startup Action Plan তৈরি করতে পারবেন।