Course Overview

Entrepreneurship Fundamentals (20h) হলো একটি Beginner-Friendly & Practical Course, যেখানে Business Idea থেকে Action Plan পর্যন্ত entrepreneurship-এর essential concepts শেখানো হবে।

এই course-এ Problem Identification, Market Research, Customer Analysis, Competitor Analysis, Business Model, Pricing Strategy, Marketing Plan, Basic Financial Planning, Risk Management এবং Business Launch-এর fundamentals শেখানো হবে।

Practical Exercises-এর মাধ্যমে learners নিজের Business Idea validate করে একটি structured Action Plan তৈরি করতে পারবে এবং Business শুরু বা existing Business পরিচালনার জন্য strong foundation অর্জন করবে।

What You Will Learn

✔ Entrepreneurship Fundamentals

✔ Entrepreneurial Mindset

✔ Business Idea Generation

✔ Problem Identification

✔ Opportunity Identification

✔ Market Research

✔ Customer Research

✔ Target Market

✔ Buyer Persona

✔ Competitor Analysis

✔ Value Proposition

✔ Business Model Canvas

✔ Product-Market Fit

✔ MVP Concept

✔ Pricing Strategy

✔ Revenue Models

✔ Marketing Fundamentals

✔ Sales Strategy

✔ Basic Financial Planning

✔ Cost & Revenue Analysis

✔ Break-Even Analysis

✔ Risk Management

✔ Business Launch Planning

✔ Business Growth Strategy

✔ Startup Pitch Fundamentals

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Course Curriculum

Module 1 — Introduction to Entrepreneurship

• What is Entrepreneurship?
• Who is an Entrepreneur?
• Entrepreneur vs Business Owner
• Types of Entrepreneurship
• Startup vs Traditional Business
• Entrepreneurial Mindset
• Characteristics of Successful Entrepreneurs
• Opportunities & Challenges
• Common Entrepreneurship Mistakes

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Module 2 — Business Idea Generation

• Finding Business Ideas
• Identifying Problems
• Problem-Solution Approach
• Market Opportunities
• Customer Pain Points
• Idea Validation
• Identifying Market Gaps
• Evaluating Business Ideas
• Choosing the Right Business Idea

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Module 3 — Market Research

• What is Market Research?
• Understanding the Target Market
• Customer Needs
• Market Size Basics
• Market Trends
• Primary vs Secondary Research
• Customer Surveys
• Competitor Research
• Competitor Analysis
• Identifying Market Opportunities

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Module 4 — Customer & Value Proposition

• Understanding Your Customer
• Target Customer
• Buyer Persona
• Customer Pain Points
• Customer Needs & Expectations
• Value Proposition
• Unique Selling Proposition (USP)
• Customer Journey
• Creating Customer-Centric Products

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Module 5 — Business Model

• What is a Business Model?
• Business Model Canvas
• Key Partners
• Key Activities
• Key Resources
• Value Proposition
• Customer Relationships
• Customer Segments
• Channels
• Revenue Streams
• Cost Structure

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Module 6 — Product & MVP

• Product Development Basics
• Service Business Fundamentals
• Minimum Viable Product (MVP)
• MVP vs Final Product
• Testing Business Ideas
• Customer Feedback
• Product Improvement
• Product-Market Fit
• Launching a Simple Version

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Module 7 — Pricing & Revenue Strategy

• Pricing Fundamentals
• Cost-Based Pricing
• Value-Based Pricing
• Competitor-Based Pricing
• Product Pricing
• Service Pricing
• Revenue Models
• Subscription Model
• Commission Model
• Direct Sales Model
• Pricing Mistakes to Avoid

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Module 8 — Marketing & Sales Fundamentals

• Marketing Fundamentals
• Target Audience
• Marketing Channels
• Digital Marketing Overview
• Branding Basics
• Content Marketing
• Social Media Marketing
• Lead Generation
• Sales Funnel
• Customer Acquisition
• Customer Retention
• Basic Sales Strategy

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Module 9 — Financial Fundamentals

• Business Costs
• Fixed vs Variable Costs
• Revenue
• Profit & Loss
• Cash Flow Basics
• Profit Margin
• Break-Even Point
• Basic Budgeting
• Financial Planning
• Managing Business Expenses
• Pricing & Profitability

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Module 10 — Business Launch & Growth

• Business Launch Planning
• Creating a Business Action Plan
• Setting Business Goals
• Short-Term vs Long-Term Goals
• KPI & Performance Measurement
• Risk Identification
• Risk Management
• Customer Feedback
• Business Growth Strategies
• Scaling a Business
• Building Sustainable Growth

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Module 11 — Startup Pitch & Business Plan

• What is a Business Plan?
• Executive Summary
• Problem & Solution
• Target Market
• Business Model
• Marketing Strategy
• Revenue Model
• Financial Overview
• Growth Plan
• Pitch Deck Fundamentals
• Presenting Your Business Idea

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Practical Project

কোর্সের শেষে শিক্ষার্থীরা নিজেদের একটি Business Idea নিয়ে Complete Business Plan / Startup Action Plan তৈরি করবে।

Project-এর মধ্যে থাকবে—

💡 Business Idea

• Problem Identification
• Proposed Solution
• Business Opportunity

👥 Market Research

• Target Customer
• Buyer Persona
• Competitor Analysis
• Market Opportunity

🏢 Business Model

• Value Proposition
• Revenue Model
• Cost Structure
• Business Model Canvas

💰 Financial Plan

• Startup Cost
• Monthly Cost
• Pricing
• Revenue Projection
• Break-Even Analysis

📣 Marketing Plan

• Marketing Channels
• Customer Acquisition
• Sales Strategy
• Promotional Plan

🚀 Launch Plan

• MVP
• Launch Strategy
• Business Goals
• KPIs
• Growth Plan

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Course Features

✅ 20 Hours Live Class

✅ বাংলা + English Explanation

✅ Beginner-Friendly Training

✅ Entrepreneurial Mindset

✅ Business Idea Development

✅ Market Research

✅ Customer & Competitor Analysis

✅ Business Model Canvas

✅ MVP & Product-Market Fit

✅ Pricing Strategy

✅ Marketing & Sales Fundamentals

✅ Financial Planning

✅ Break-Even Analysis

✅ Risk Management

✅ Business Launch Planning

✅ Real-World Business Examples

✅ Practical Business Project

✅ Instructor Support

✅ Class Recording (যদি প্রযোজ্য হয়)

✅ Certificate of Completion (যদি প্রদান করা হয়)

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Who Can Join?

• Aspiring Entrepreneurs
• Startup Founders
• Small Business Owners
• Students
• Job Seekers
• Freelancers
• E-commerce Entrepreneurs
• Online Business Owners
• Family Business Owners
• Professionals Planning to Start a Business
• Business Beginners
• CSE & ICT Students
• Diploma Engineering Students
• যারা নিজের Business শুরু করতে চান

কোনো previous business experience প্রয়োজন নেই।

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After Completing This Course

এই কোর্স শেষ করার পর আপনি—

• Entrepreneurship-এর Fundamentals এবং Entrepreneurial Mindset বুঝতে পারবেন।
• নতুন Business Idea identify ও evaluate করতে পারবেন।
• Customer Problem ও Market Opportunity identify করতে পারবেন।
• Target Market এবং Buyer Persona তৈরি করতে পারবেন।
• Competitor Research ও Competitor Analysis করতে পারবেন।
• Value Proposition ও USP তৈরি করতে পারবেন।
• Business Model Canvas তৈরি করতে পারবেন।
• MVP তৈরি ও Business Idea validate করার Fundamentals বুঝতে পারবেন।
• বিভিন্ন Pricing Strategy ও Revenue Model সম্পর্কে ধারণা পাবেন।
• Basic Marketing ও Sales Strategy তৈরি করতে পারবেন।
• Business-এর Cost, Revenue, Profit এবং Break-Even হিসাবের Fundamentals বুঝতে পারবেন।
• Basic Financial Plan তৈরি করতে পারবেন।
• Business Risk identify ও manage করার ধারণা পাবেন।
• একটি Business Launch Plan তৈরি করতে পারবেন।
• Business Growth ও Scaling-এর Basic Strategies বুঝতে পারবেন।
• নিজের Business Idea নিয়ে একটি Complete Business Plan / Startup Action Plan তৈরি করতে পারবেন।

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