🚀 Course Overview

Copywriting (20h) হলো একটি Practical & Career-Focused Course, যেখানে audience-এর attention ধরে রেখে persuasive এবং conversion-focused content লেখার skills শেখানো হবে।

এই course-এ Customer Psychology, Research, Headlines, Hooks, Storytelling, Benefits, CTAs, Ad Copy, Social Media Copy, Landing Page Copy, Product Copy, Email Copy এবং AI-assisted Copywriting শেখানো হবে।

Hands-on Practice, Real Marketing Examples, Writing Exercises এবং Portfolio Projects-এর মাধ্যমে learners Freelancing, Digital Marketing, E-commerce অথবা নিজের Brand-এর জন্য effective marketing copy তৈরি করার দক্ষতা অর্জন করবে।

No Previous Copywriting Experience Required.

📚 Course Information

• Course Name: Copywriting
• Duration: 20 Hours
• Level: Beginner to Intermediate
• Language: Bangla + English
• Class Type: Online / Offline
• Prerequisite: Basic Computer Knowledge
• Hands-on Practice: Yes
• Real Marketing Examples: Yes
• Practical Assignments: Yes
• Portfolio Projects: Yes
• Certificate: Yes

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🎯 What You’ll Learn

এই কোর্সে আপনি শিখবেন—

✅ Copywriting Fundamentals

✅ Customer Psychology

✅ Audience Research

✅ Market & Competitor Research

✅ Headlines & Hooks

✅ Persuasive Writing

✅ Storytelling for Marketing

✅ Facebook & Instagram Ad Copy

✅ Google Ads Copy Basics

✅ Landing Page Copy

✅ Sales Page Copy

✅ Product Description & Sales Copy

✅ Email Copywriting

✅ Call-to-Action (CTA)

✅ A/B Testing Basics

✅ AI Tools for Copywriting

✅ Conversion-focused Writing

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📖 Course Modules

Module 1 – Copywriting Fundamentals

• Copywriting কী এবং কেন গুরুত্বপূর্ণ
• Content Writing vs Copywriting
• Understanding Target Audience
• Customer Pain Points
• Features vs Benefits

Module 2 – Research & Psychology

• Audience Research
• Customer Persona
• Competitor Research
• Buyer Psychology
• Customer Awareness Levels

Module 3 – Headlines, Hooks & Persuasion

• Attention-grabbing Headlines
• Powerful Hooks
• Persuasive Writing Techniques
• Storytelling
• Emotional & Logical Appeals

Module 4 – Advertising Copy

• Facebook Ad Copy
• Instagram Ad Copy
• Google Ads Copy Basics
• Promotional Copy
• Short-form Ad Copy

Module 5 – Sales & Conversion Copy

• Landing Page Copy
• Sales Page Structure
• Product Description
• Email Sales Copy
• CTA Writing
• Offer Presentation

Module 6 – AI & Practical Projects

• AI Tools for Copywriting
• Prompting for Marketing Copy
• Copy Editing & Optimization
• A/B Testing Basics
• Final Copywriting Portfolio

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👨‍🎓 Who Should Join?

এই কোর্সটি বিশেষভাবে উপযোগী—

• Students
• Freelancers
• Digital Marketers
• Content Writers
• Social Media Managers
• E-commerce Entrepreneurs
• Business Owners
• Advertisers
• Email Marketers
• Marketing Professionals
• Anyone interested in Copywriting

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🎓 After Completing This Course

এই কোর্স শেষ করার পর আপনি পারবেন—

• Persuasive এবং Conversion-focused Marketing Copy লিখতে।
• Facebook ও Instagram-এর জন্য Effective Ad Copy তৈরি করতে।
• Landing Page ও Sales Page-এর Copy লিখতে।
• Product Description এবং Promotional Copy তৈরি করতে।
• Email Marketing-এর জন্য Sales-oriented Copy লিখতে।
• Strong Headline, Hook এবং CTA তৈরি করতে।
• Customer Psychology ব্যবহার করে Audience-focused Copy তৈরি করতে।
• AI Tools ব্যবহার করে Copywriting Workflow দ্রুত ও Efficient করতে।
• Freelancing বা Professional Career-এর জন্য একটি Copywriting Portfolio তৈরি করতে।

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💼 Practical Projects

• Facebook Ad Copy Project
• Instagram Promotional Copy
• Google Ads Copy Exercise
• Product Sales Copy
• Landing Page Copy
• Email Sales Copy
• Social Media Campaign Copy
• Headline & Hook Writing
• CTA Optimization Exercise
• Final Copywriting Portfolio

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