🇧🇩 A National Initiative — Empowering Bangladesh's Global Workforce
Courses / Digital Skills Academy / Email Marketing
📘 Beginner ⏱ 30 Hours

Email Marketing

🚀 Course Overview

Email Marketing (30h) āĻšāϞ⧋ āĻāĻ•āϟāĻŋ Practical & Industry-Focused Course, āϝ⧇āĻ–āĻžāύ⧇ professional email campaigns, automation, lead nurturing āĻāĻŦāĻ‚ customer retention strategies āĻļ⧇āĻ–āĻžāύ⧋ āĻšāĻŦ⧇āĨ¤

āĻāχ course-āĻ Mailchimp, Brevo, ConvertKit, ActiveCampaign, List Building, Audience Segmentation, Email Automation āĻāĻŦāĻ‚ Campaign Performance Analysis āĻļ⧇āĻ–āĻžāύ⧋ āĻšāĻŦ⧇āĨ¤

Hands-on Practice, Real-world Examples āĻ“ Practical Projects-āĻāϰ āĻŽāĻžāĻ§ā§āϝāĻŽā§‡ learners business āĻŦāĻž client-āĻāϰ āϜāĻ¨ā§āϝ effective email campaigns āϤ⧈āϰāĻŋ, automate āĻāĻŦāĻ‚ optimize āĻ•āϰāĻžāϰ skills āĻ…āĻ°ā§āϜāύ āĻ•āϰāĻŦ⧇āĨ¤

No Previous Experience Required.


📚 Course Information

  • Course Name: Email Marketing
  • Duration: 30 Hours
  • Level: Beginner to Intermediate
  • Language: Bangla + English
  • Class Type: Online / Offline
  • Prerequisite: Basic Computer Knowledge
  • Hands-on Practice: Yes
  • Live Campaign Examples: Yes
  • Certificate: Yes

đŸŽ¯ What You’ll Learn

āĻāχ āϕ⧋āĻ°ā§āϏ⧇ āφāĻĒāύāĻŋ āĻļāĻŋāĻ–āĻŦ⧇āĻ¨â€”

✅ Introduction to Email Marketing

✅ Email Marketing Strategy

✅ Email List Building

✅ Audience Segmentation

✅ Lead Magnet Creation

✅ Professional Email Design

✅ Newsletter Campaigns

✅ Welcome Email Series

✅ Email Automation & Workflows

✅ A/B Testing

✅ Campaign Analytics

✅ Open Rate & Click Rate Optimization

✅ AI Tools for Email Writing

✅ Email Marketing Best Practices


📖 Course Modules

Module 1 – Email Marketing Fundamentals

  • What is Email Marketing?
  • Benefits of Email Marketing
  • Email Marketing Funnel
  • Types of Email Campaigns

Module 2 – Building Your Email List

  • Lead Generation
  • Lead Magnets
  • Signup Forms
  • Audience Segmentation
  • Email List Management

Module 3 – Email Campaign Creation

  • Newsletter Design
  • Promotional Emails
  • Welcome Series
  • Product Launch Emails
  • Copywriting for Emails

Module 4 – Automation & Optimization

  • Email Automation
  • Drip Campaigns
  • Customer Journey Automation
  • A/B Testing
  • Personalization

Module 5 – Analytics & AI

  • Campaign Reports
  • Open Rate Analysis
  • Click-Through Rate (CTR)
  • Conversion Tracking
  • AI-powered Email Writing

Module 6 – Practical Projects

  • Email Campaign Planning
  • Welcome Automation Setup
  • Newsletter Creation
  • Promotional Campaign
  • Final Email Marketing Project

👨‍🎓 Who Should Join?

āĻāχ āϕ⧋āĻ°ā§āϏāϟāĻŋ āĻŦāĻŋāĻļ⧇āώāĻ­āĻžāĻŦ⧇ āωāĻĒāϝ⧋āĻ—ā§€â€”

  • Students
  • Business Owners
  • Entrepreneurs
  • Freelancers
  • Digital Marketers
  • E-commerce Sellers
  • Marketing Executives
  • Startup Founders
  • Content Creators
  • Anyone interested in Email Marketing

🎓 After Completing This Course

āĻāχ āϕ⧋āĻ°ā§āϏ āĻļ⧇āώ āĻ•āϰāĻžāϰ āĻĒāϰ āφāĻĒāύāĻŋ āĻĒāĻžāϰāĻŦ⧇āĻ¨â€”

  • Professional Email Marketing Strategy āϤ⧈āϰāĻŋ āĻ•āϰāϤ⧇āĨ¤
  • High-converting Email Campaign Design āĻ“ Launch āĻ•āϰāϤ⧇āĨ¤
  • Email List Build āĻ“ Audience Segment āĻ•āϰāϤ⧇āĨ¤
  • Automated Email Workflow āϤ⧈āϰāĻŋ āĻ•āϰāϤ⧇āĨ¤
  • Campaign Performance Analyze āĻ“ Optimize āĻ•āϰāϤ⧇āĨ¤
  • AI Tools āĻŦā§āϝāĻŦāĻšāĻžāϰ āĻ•āϰ⧇ Professional Email Copy āϞāĻŋāĻ–āϤ⧇āĨ¤
  • āύāĻŋāĻœā§‡āϰ Business āĻ…āĻĨāĻŦāĻž Client-āĻāϰ āϜāĻ¨ā§āϝ Effective Email Marketing āĻĒāϰāĻŋāϚāĻžāϞāύāĻž āĻ•āϰāϤ⧇āĨ¤

đŸ’ŧ Practical Projects

  • Email List Building Project
  • Newsletter Design
  • Welcome Email Automation
  • Promotional Campaign Setup
  • Email Funnel Creation
  • Campaign Performance Analysis
  • Final Email Marketing Project