🚀 Course Overview

Performance Marketing (60h) হলো একটি Advanced, Professional & Project-Based Course, যেখানে data-driven advertising ব্যবহার করে Leads, Sales, ROAS ও CPA-এর মতো measurable business results অর্জনের strategies শেখানো হবে।

এই course-এ Meta Ads, Google Ads, GA4, GTM, Meta Pixel, CAPI, Conversion Tracking, Landing Page Optimization, Remarketing এবং Marketing Funnels শেখানো হবে।

Live Campaign Setup, Real Business Case Studies, Optimization, Budget Scaling ও Capstone Projects-এর মাধ্যমে learners একটি Industry-Ready Performance Marketing Specialist হিসেবে practical skills অর্জন করবে।

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📚 Course Information

• Course Name: Performance Marketing
• Duration: 60 Hours
• Level: Intermediate to Advanced
• Language: Bangla + English
• Class Type: Online / Offline
• Prerequisite: Basic Digital Marketing Knowledge
• Hands-on Practice: Yes
• Live Campaigns: Yes
• Industry Case Studies: Yes
• Certificate: Yes

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🎯 What You’ll Learn

এই কোর্সে আপনি শিখবেন—

✅ Performance Marketing Fundamentals

✅ Google Ads (Search, Display, Shopping & Performance Max)

✅ Meta Ads (Facebook & Instagram)

✅ Audience Research & Targeting

✅ Meta Pixel & Conversion API (CAPI)

✅ Google Analytics 4 (GA4)

✅ Google Tag Manager (GTM)

✅ Conversion Tracking

✅ Landing Page Optimization

✅ Conversion Rate Optimization (CRO)

✅ Remarketing & Retargeting

✅ Sales Funnel Strategy

✅ Budget Scaling Techniques

✅ AI Tools for Performance Marketing

✅ Campaign Analysis & Reporting

✅ ROAS & ROI Optimization

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📖 Course Modules

Module 1 – Performance Marketing Fundamentals

• Introduction to Performance Marketing
• Marketing Objectives
• Customer Journey
• KPI & Performance Metrics
• ROAS, CPA & ROI

Module 2 – Google Ads Mastery

• Search Campaigns
• Display Campaigns
• Shopping Ads
• YouTube Ads
• Performance Max Campaigns

Module 3 – Meta Ads Mastery

• Meta Business Manager
• Campaign Objectives
• Audience Targeting
• Lookalike Audiences
• Remarketing Campaigns

Module 4 – Tracking & Analytics

• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Meta Pixel
• Conversion API (CAPI)
• Conversion Tracking

Module 5 – Landing Pages & CRO

• Landing Page Optimization
• Conversion Rate Optimization
• A/B Testing
• Heatmap Basics
• User Journey Analysis

Module 6 – Budget & Scaling

• Budget Planning
• Smart Bidding
• Campaign Scaling
• Performance Monitoring
• Reporting Dashboards

Module 7 – AI & Marketing Automation

• AI Tools for Ad Copy
• AI Creative Optimization
• Marketing Automation Basics
• AI Analytics
• Workflow Optimization

Module 8 – Live Projects & Capstone

• Google Ads Live Campaign
• Meta Ads Live Campaign
• GA4 Dashboard Setup
• Conversion Tracking Project
• E-commerce Sales Funnel
• Final Performance Marketing Capstone Project

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👨‍🎓 Who Should Join?

এই কোর্সটি বিশেষভাবে উপযোগী—

• Digital Marketers
• Freelancers
• Business Owners
• Entrepreneurs
• E-commerce Sellers
• Marketing Executives
• Agency Professionals
• Startup Founders
• Performance Marketing Specialists (Aspiring)
• Anyone who wants to master Paid Advertising

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🎓 After Completing This Course

এই কোর্স শেষ করার পর আপনি পারবেন—

• Professional Google Ads ও Meta Ads Campaign পরিচালনা করতে।
• Conversion Tracking, Meta Pixel এবং CAPI Setup করতে।
• GA4 ও GTM ব্যবহার করে Campaign Performance Analyze করতে।
• Landing Page Optimize করে Conversion Rate বৃদ্ধি করতে।
• ROAS, CPA এবং ROI-এর ভিত্তিতে Campaign Optimize করতে।
• Budget Scale করে Profitable Campaign পরিচালনা করতে।
• Client Projects, Agency Work অথবা Freelancing Marketplace-এ Performance Marketing Specialist হিসেবে কাজ করতে।

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💼 Practical Projects

• Google Search Campaign
• Meta Ads Campaign
• Performance Max Campaign
• Meta Pixel & CAPI Setup
• Google Analytics 4 Dashboard
• Google Tag Manager Implementation
• Landing Page Optimization Project
• Conversion Tracking Setup
• E-commerce Sales Funnel
• Final Performance Marketing Capstone Project