Course Overview

Startup Launch Program (30h) হলো একটি Practical & Career-Focused Course, যেখানে Business Idea থেকে Market Launch পর্যন্ত একটি structured roadmap শেখানো হবে।

এই course-এ Problem Validation, Market Research, Customer Discovery, Business Model, MVP Development, Pricing, Branding, Marketing, Sales, Financial Planning এবং Go-to-Market (GTM) Strategy শেখানো হবে।

Practical Activities-এর মাধ্যমে learners নিজের Startup Idea validate, target customer identify, MVP plan এবং launch strategy তৈরি করতে পারবে। Course শেষে একটি Launch-Ready Startup Plan প্রস্তুত করা হবে।

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What You Will Learn

✔ Startup Fundamentals

✔ Entrepreneurial Mindset

✔ Problem Identification

✔ Idea Validation

✔ Customer Discovery

✔ Market Research

✔ Target Market Analysis

✔ Buyer Persona

✔ Competitor Analysis

✔ Value Proposition

✔ Unique Selling Proposition (USP)

✔ Business Model Canvas

✔ Product-Market Fit

✔ MVP Development

✔ Customer Feedback

✔ Pricing Strategy

✔ Revenue Model

✔ Startup Cost Planning

✔ Branding Fundamentals

✔ Marketing Strategy

✔ Digital Marketing Basics

✔ Sales Funnel

✔ Customer Acquisition

✔ Go-to-Market Strategy

✔ Launch Planning

✔ Financial Fundamentals

✔ Risk Management

✔ Startup KPIs

✔ Pitch Deck Fundamentals

✔ Startup Launch Project

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Course Curriculum

Module 1 — Startup Fundamentals

• What is a Startup?
• Startup vs Traditional Business
• Startup Lifecycle
• Entrepreneurial Mindset
• Identifying Opportunities
• Problem-Solution Approach
• Common Startup Mistakes
• Startup Success Factors
• Building a Scalable Business Idea

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Module 2 — Idea Validation

• Finding the Right Problem
• Problem Identification
• Customer Pain Points
• Idea Generation
• Idea Screening
• Market Need
• Problem-Solution Fit
• Idea Validation Techniques
• Customer Interviews
• Surveys & Feedback
• Validating Before Investing

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Module 3 — Market Research & Customer Discovery

• Understanding the Market
• Target Market
• Customer Segmentation
• Buyer Persona
• Customer Needs
• Customer Behavior
• Market Trends
• Competitor Research
• Competitor Analysis
• Identifying Market Gaps
• Customer Discovery Process

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Module 4 — Value Proposition & Business Model

• What is Value Proposition?
• Unique Selling Proposition (USP)
• Customer Value
• Business Model Canvas
• Customer Segments
• Value Proposition
• Channels
• Customer Relationships
• Revenue Streams
• Key Resources
• Key Activities
• Key Partners
• Cost Structure

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Module 5 — MVP Development

• What is MVP?
• MVP vs Final Product
• Why Startups Need MVP
• Defining Core Features
• Feature Prioritization
• MVP Planning
• Prototype Basics
• Testing MVP
• Customer Feedback
• Product Improvement
• Product-Market Fit

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Module 6 — Pricing & Revenue Model

• Pricing Fundamentals
• Cost-Based Pricing
• Value-Based Pricing
• Competitor-Based Pricing
• Customer Willingness to Pay
• Revenue Models
• Subscription Model
• Freemium Model
• Commission Model
• Direct Sales Model
• Recurring Revenue
• Pricing Experiments

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Module 7 — Startup Branding

• Startup Branding Fundamentals
• Brand Identity
• Brand Positioning
• Brand Name
• Logo & Visual Identity
• Brand Message
• Value Communication
• Building Trust
• Brand Differentiation
• Online Presence

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Module 8 — Marketing & Customer Acquisition

• Startup Marketing Fundamentals
• Digital Marketing Overview
• Content Marketing
• Social Media Marketing
• SEO Basics
• Paid Advertising Overview
• Lead Generation
• Sales Funnel
• Customer Acquisition
• Customer Retention
• Referral Marketing
• Marketing Channel Selection

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Module 9 — Go-to-Market (GTM) Strategy

• What is Go-to-Market Strategy?
• Launch Objectives
• Target Customer
• Positioning
• Pricing
• Marketing Channels
• Sales Channels
• Launch Campaign
• Customer Acquisition Plan
• Launch Timeline
• GTM Metrics
• Measuring Launch Success

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Module 10 — Startup Financial Planning

• Startup Costs
• Fixed & Variable Costs
• Revenue Forecast
• Profit & Loss Basics
• Cash Flow Basics
• Burn Rate
• Runway
• Break-Even Analysis
• Budget Planning
• Financial KPIs
• Managing Startup Expenses

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Module 11 — Legal, Risk & Operations Basics

• Basic Business Structure Concepts
• Business Registration Overview
• Basic Compliance Awareness
• Contracts & Agreements Overview
• Intellectual Property Basics
• Data & Customer Privacy Awareness
• Startup Risk Identification
• Operational Risks
• Financial Risks
• Market Risks
• Risk Mitigation

Note: Legal topics এখানে general awareness level-এ আলোচনা করা হবে; specific legal/tax advice-এর জন্য qualified professional-এর পরামর্শ প্রয়োজন।

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Module 12 — Startup Pitch & Launch Preparation

• What is a Startup Pitch?
• Problem
• Solution
• Target Market
• Business Model
• Competitive Advantage
• Traction & Validation
• Revenue Model
• Growth Strategy
• Financial Overview
• Pitch Deck Structure
• Presenting Your Startup
• Investor Communication Basics

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🚀 Final Startup Launch Project

Course-এর সবচেয়ে গুরুত্বপূর্ণ অংশ হবে Startup Launch Project।

প্রতিটি learner নিজের Startup Idea নিয়ে একটি Launch-Ready Startup Plan তৈরি করবে।

Step 1 — Problem & Solution

• Identify the Problem
• Define the Solution
• Customer Pain Point

Step 2 — Market Validation

• Target Customer
• Buyer Persona
• Customer Interviews
• Market Research
• Competitor Analysis

Step 3 — Business Model

• Value Proposition
• Business Model Canvas
• Revenue Model
• Cost Structure

Step 4 — MVP Plan

• Core Product/Service
• Essential Features
• MVP Roadmap
• Testing Plan
• Customer Feedback

Step 5 — Go-to-Market Plan

• Pricing
• Positioning
• Marketing Channels
• Sales Strategy
• Customer Acquisition

Step 6 — Financial Plan

• Startup Budget
• Monthly Operating Cost
• Revenue Projection
• Break-Even
• Cash Flow Planning

Step 7 — Launch Plan

• Launch Timeline
• Marketing Campaign
• KPIs
• Risk Management
• First 90-Day Action Plan

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Course Features

✅ 30 Hours Live Class

✅ বাংলা + English Explanation

✅ Beginner-Friendly Startup Training

✅ Startup Idea Validation

✅ Customer Discovery

✅ Market Research

✅ Competitor Analysis

✅ Business Model Canvas

✅ MVP Planning

✅ Product-Market Fit

✅ Pricing & Revenue Strategy

✅ Startup Branding

✅ Marketing & Customer Acquisition

✅ Go-to-Market Strategy

✅ Financial Planning

✅ Risk Management

✅ Startup Pitch Fundamentals

✅ Real-World Startup Examples

✅ Practical Exercises

✅ Complete Startup Launch Project

✅ 90-Day Launch Action Plan

✅ Instructor Support

✅ Class Recording (যদি প্রযোজ্য হয়)

✅ Certificate of Completion (যদি প্রদান করা হয়)

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Who Can Join?

• Aspiring Entrepreneurs
• Startup Founders
• First-Time Entrepreneurs
• Students
• Job Seekers
• Freelancers
• E-commerce Entrepreneurs
• Online Business Owners
• Small Business Owners
• Product/Service Creators
• Tech Startup Founders
• Family Business Owners
• Professionals planning to start a business
• যারা নিজের Startup Idea Launch করতে চান

কোনো previous startup experience প্রয়োজন নেই।

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After Completing This Course

এই কোর্স শেষ করার পর আপনি—

• একটি Startup Idea evaluate ও validate করতে পারবেন।
• Customer Problem এবং Market Need identify করতে পারবেন।
• Customer Discovery এবং Basic Market Research পরিচালনা করতে পারবেন।
• Target Market ও Buyer Persona তৈরি করতে পারবেন।
• Competitor Analysis করতে পারবেন।
• Value Proposition ও USP তৈরি করতে পারবেন।
• Business Model Canvas তৈরি করতে পারবেন।
• MVP-এর scope ও core features define করতে পারবেন।
• Customer Feedback সংগ্রহ করে Product/Service improve করার process বুঝতে পারবেন।
• Pricing ও Revenue Model তৈরি করতে পারবেন।
• Startup-এর Basic Financial Plan তৈরি করতে পারবেন।
• Branding ও Marketing Strategy তৈরি করতে পারবেন।
• Customer Acquisition ও Sales Funnel-এর Fundamentals বুঝতে পারবেন।
• একটি Go-to-Market (GTM) Strategy তৈরি করতে পারবেন।
• Startup Launch-এর জন্য timeline ও action plan তৈরি করতে পারবেন।
• Startup Risks identify এবং basic risk mitigation plan তৈরি করতে পারবেন।
• Startup Pitch Deck-এর structure তৈরি করতে পারবেন।
• নিজের Startup-এর জন্য একটি Launch-Ready Business Plan তৈরি করতে পারবেন।
• প্রথম 90 দিনের জন্য একটি practical Startup Action Plan তৈরি করতে পারবেন।

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