Course Overview

Business Planning (30h) হলো একটি Practical & Business-Focused Course, যেখানে Business Idea-কে একটি structured, realistic এবং actionable Business Plan-এ রূপান্তর করার skills শেখানো হবে।

এই course-এ Market Research, Target Customer Analysis, Competitor Analysis, Business Model, Marketing Strategy, Sales Plan, Operations, Financial Planning, Risk Management এবং Growth Strategy শেখানো হবে।

Practical Exercises-এর মাধ্যমে learners নিজের Business/Startup Idea নিয়ে একটি Complete Professional Business Plan তৈরি করবে, যা Launch, Management, Growth Planning এবং Stakeholder Presentation-এ ব্যবহার করা যাবে।

What You Will Learn

✔ Business Planning Fundamentals
✔ Business Idea Development
✔ Business Goals & SMART Objectives
✔ Market Research
✔ Industry Analysis
✔ Target Market Analysis
✔ Customer Segmentation
✔ Buyer Persona
✔ Competitor Analysis
✔ SWOT Analysis
✔ Value Proposition
✔ Business Model Canvas
✔ Product & Service Planning
✔ Marketing Strategy
✔ Branding Fundamentals
✔ Sales Strategy
✔ Customer Acquisition
✔ Operations Planning
✔ Supply Chain Basics
✔ HR & Team Planning
✔ Financial Planning
✔ Startup Cost Analysis
✔ Revenue Projection
✔ Profit & Loss
✔ Cash Flow Basics
✔ Break-Even Analysis
✔ Risk Management
✔ KPI & Performance Measurement
✔ Business Growth Strategy
✔ Professional Business Plan Writing

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Course Curriculum

Module 1 — Business Planning Fundamentals

• What is a Business Plan?
• Importance of Business Planning
• Business Plan vs Business Model
• Business Plan vs Business Model Canvas
• Key Components of a Business Plan
• Short-Term & Long-Term Planning
• Setting Business Goals
• SMART Objectives
• Common Business Planning Mistakes

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Module 2 — Business Idea & Opportunity Analysis

• Identifying Business Opportunities
• Problem-Solution Approach
• Business Idea Evaluation
• Customer Pain Points
• Market Gaps
• Product/Service Opportunities
• Business Feasibility
• Opportunity Assessment
• Selecting a Viable Business Idea

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Module 3 — Market Research

• Market Research Fundamentals
• Primary & Secondary Research
• Industry Analysis
• Market Size Basics
• Market Trends
• Customer Research
• Market Demand
• Customer Needs
• Market Opportunities
• Research Data Interpretation

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Module 4 — Target Market & Customer Analysis

• Target Market
• Customer Segmentation
• Demographic Segmentation
• Geographic Segmentation
• Psychographic Segmentation
• Behavioral Segmentation
• Buyer Persona
• Customer Pain Points
• Customer Needs
• Customer Journey
• Ideal Customer Profile

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Module 5 — Competitor & SWOT Analysis

• Identifying Competitors
• Direct vs Indirect Competitors
• Competitor Research
• Competitor Pricing
• Product/Service Comparison
• Competitor Strengths & Weaknesses
• Competitive Advantage
• SWOT Analysis
• Strategic Positioning

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Module 6 — Business Model & Value Proposition

• Business Model Fundamentals
• Business Model Canvas
• Customer Segments
• Value Proposition
• Channels
• Customer Relationships
• Revenue Streams
• Key Resources
• Key Activities
• Key Partnerships
• Cost Structure

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Module 7 — Product & Service Planning

• Product Planning
• Service Planning
• Product Features
• Customer Benefits
• Product Differentiation
• Value Proposition
• MVP Concept
• Customer Feedback
• Product Improvement
• Product-Market Fit

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Module 8 — Marketing Planning

• Marketing Fundamentals
• Marketing Objectives
• Target Audience
• Brand Positioning
• Branding Basics
• Marketing Channels
• Digital Marketing Overview
• Social Media Marketing
• Content Marketing
• SEO Overview
• Paid Advertising Overview
• Marketing Campaign Planning

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Module 9 — Sales Planning

• Sales Fundamentals
• Sales Goals
• Sales Channels
• Lead Generation
• Sales Funnel
• Customer Acquisition
• Customer Conversion
• Sales Process
• Customer Retention
• Referral Strategy
• Sales KPIs

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Module 10 — Operations Planning

• Operations Planning
• Business Process
• Product/Service Delivery
• Suppliers
• Procurement
• Inventory Basics
• Logistics
• Quality Control
• Technology & Tools
• Operational Workflow
• SOP Basics

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Module 11 — HR & Team Planning

• Importance of HR Planning
• Organizational Structure
• Key Roles & Responsibilities
• Hiring Requirements
• Staffing Plan
• Employee Training
• Performance Management
• Compensation Basics
• Building an Effective Business Team

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Module 12 — Financial Planning

• Financial Planning Fundamentals
• Startup Costs
• Fixed & Variable Costs
• Operating Expenses
• Revenue Forecast
• Sales Projection
• Profit & Loss
• Cash Flow
• Profit Margin
• Break-Even Point
• Budget Planning
• Basic Financial KPIs

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Module 13 — Risk Management

• What is Business Risk?
• Market Risk
• Financial Risk
• Operational Risk
• Competitive Risk
• Technology Risk
• Supplier Risk
• Risk Assessment
• Risk Mitigation
• Business Continuity Basics

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Module 14 — Business Growth Strategy

• Business Growth Fundamentals
• Customer Retention
• Market Expansion
• Product Expansion
• New Customer Segments
• New Sales Channels
• Partnership Strategy
• Scaling Operations
• Revenue Growth
• Cost Optimization
• Sustainable Growth

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Module 15 — KPI & Performance Measurement

• What are KPIs?
• Setting Business KPIs
• Sales KPIs
• Marketing KPIs
• Customer KPIs
• Financial KPIs
• Operational KPIs
• Performance Tracking
• Continuous Improvement

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Practical Business Plan Project

Course-এর শেষে শিক্ষার্থীরা নিজেদের Business/Startup Idea নিয়ে একটি Complete Professional Business Plan তৈরি করবে।

1. Executive Summary

• Business Overview
• Mission & Vision
• Business Objectives
• Key Business Highlights

2. Business & Opportunity

• Business Idea
• Problem
• Solution
• Product/Service
• Business Opportunity

3. Market Analysis

• Target Market
• Customer Segments
• Buyer Persona
• Market Demand
• Industry Overview

4. Competitor Analysis

• Direct & Indirect Competitors
• Competitor Strengths & Weaknesses
• Pricing Comparison
• Competitive Advantage
• SWOT Analysis

5. Business Model

• Value Proposition
• Revenue Model
• Channels
• Customer Relationships
• Key Resources
• Key Activities
• Key Partnerships
• Cost Structure

6. Marketing & Sales Plan

• Marketing Strategy
• Branding
• Marketing Channels
• Customer Acquisition
• Sales Funnel
• Sales Strategy
• Customer Retention

7. Operations Plan

• Business Process
• Suppliers
• Inventory
• Logistics
• Technology
• Quality Control
• Operational Workflow

8. HR & Team Plan

• Organizational Structure
• Key Positions
• Roles & Responsibilities
• Hiring Plan
• Training Requirements

9. Financial Plan

• Startup Cost
• Monthly Operating Cost
• Revenue Projection
• Profit & Loss
• Cash Flow
• Break-Even Analysis
• Financial Goals

10. Risk & Growth Plan

• Business Risks
• Risk Mitigation
• Growth Opportunities
• Expansion Strategy
• Long-Term Goals

11. KPI Plan

• Sales KPIs
• Marketing KPIs
• Customer KPIs
• Financial KPIs
• Operational KPIs

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Course Features

✅ 30 Hours Live Class
✅ বাংলা + English Explanation
✅ Beginner-Friendly Training
✅ Market Research
✅ Customer & Competitor Analysis
✅ SWOT Analysis
✅ Business Model Canvas
✅ Value Proposition
✅ Marketing Planning
✅ Sales Planning
✅ Operations Planning
✅ HR Planning
✅ Financial Planning
✅ Break-Even Analysis
✅ Risk Management
✅ Business Growth Strategy
✅ KPI Planning
✅ Real-World Business Examples
✅ Practical Exercises
✅ Complete Business Plan Project
✅ Business Presentation Practice
✅ Instructor Support
✅ Class Recording (যদি প্রযোজ্য হয়)
✅ Certificate of Completion (যদি প্রদান করা হয়)

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Who Can Join?

• Aspiring Entrepreneurs
• Startup Founders
• Business Owners
• Small Business Owners
• Students
• Job Seekers
• Freelancers
• E-commerce Entrepreneurs
• Online Business Owners
• Family Business Owners
• Business Development Professionals
• Marketing Professionals
• Product/Service Creators
• Professionals planning to start a business

কোনো previous Business Planning experience প্রয়োজন নেই।

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After Completing This Course

এই course শেষ করার পর আপনি—

• Business Plan-এর complete structure বুঝতে পারবেন।
• Business Idea evaluate ও develop করতে পারবেন।
• Market Research ও Industry Analysis করতে পারবেন।
• Target Customer ও Buyer Persona identify করতে পারবেন।
• Competitor Analysis ও SWOT Analysis করতে পারবেন।
• Business Model ও Value Proposition তৈরি করতে পারবেন।
• Marketing ও Sales Strategy তৈরি করতে পারবেন।
• Business Operations ও Team Structure plan করতে পারবেন।
• Startup Cost ও Operating Cost-এর planning করতে পারবেন।
• Revenue Projection, Profit & Loss, Cash Flow এবং Break-Even-এর fundamentals বুঝতে পারবেন।
• Business Risks identify ও Risk Mitigation Plan তৈরি করতে পারবেন।
• Business Growth Strategy ও KPIs তৈরি করতে পারবেন।
• নিজের Business/Startup-এর জন্য একটি Complete Professional Business Plan তৈরি করতে পারবেন।