Course Overview

Sales Leadership (60h) হলো একটি Advanced & Practical Leadership Program, যেখানে high-performing sales team তৈরি, lead এবং manage করার skills শেখানো হবে।

এই course-এ Sales Strategy, Target Setting, Territory Planning, Pipeline Management, Sales Forecasting, Performance Management, Coaching, Motivation, Recruitment, Sales Training, CRM, Sales Analytics, Negotiation এবং Strategic Account Management শেখানো হবে।

Practical Exercises-এর মাধ্যমে learners sales performance improve, pipeline manage, realistic targets set এবং sustainable revenue growth-এর জন্য একটি complete Sales Leadership Strategy তৈরি করতে পারবে।

What You Will Learn

✔ Sales Leadership Fundamentals
✔ Sales Manager vs Sales Leader
✔ Leadership Mindset
✔ Sales Team Building
✔ Sales Recruitment
✔ Sales Team Structure
✔ Sales Roles & Responsibilities
✔ Sales Target Setting
✔ Quota Planning
✔ Territory Management
✔ Sales Strategy
✔ Market Segmentation
✔ ICP & Account Planning
✔ Sales Pipeline Management
✔ Sales Forecasting
✔ Revenue Planning
✔ Sales Performance Management
✔ Sales KPIs
✔ Sales Coaching
✔ Sales Training
✔ Team Motivation
✔ Incentive & Commission Planning
✔ Sales Meetings
✔ Performance Reviews
✔ CRM Management
✔ Sales Analytics
✔ Sales Process Optimization
✔ Sales Enablement
✔ Consultative Selling
✔ Enterprise Sales
✔ Strategic Account Management
✔ Negotiation Leadership
✔ Customer Retention
✔ Upselling & Cross-Selling
✔ Revenue Growth
✔ Sales Culture
✔ Change Management
✔ Conflict Management
✔ Executive Communication

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Course Curriculum

Module 1 — Sales Leadership Fundamentals

• What is Sales Leadership?
• Sales Manager vs Sales Leader
• Leadership vs Management
• Role of a Sales Leader
• Sales Leadership Mindset
• Leadership Responsibilities
• Strategic Thinking
• Decision Making
• Accountability
• Building Leadership Credibility
• Common Sales Leadership Mistakes

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Module 2 — Leadership Mindset & Self-Management

• Developing a Leadership Mindset
• Emotional Intelligence
• Self-Awareness
• Self-Discipline
• Time Management
• Priority Management
• Decision Making
• Stress Management
• Leadership Communication
• Leading by Example
• Personal Productivity

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Module 3 — Building a High-Performance Sales Team

• What Makes a High-Performance Team?
• Sales Team Structure
• Defining Sales Roles
• Responsibilities & KPIs
• Team Size Planning
• Sales Hierarchy
• Inside vs Field Sales
• Individual vs Team Performance
• Building Team Culture
• Creating Accountability

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Module 4 — Sales Recruitment & Hiring

• Sales Recruitment Fundamentals
• Defining Ideal Sales Candidate
• Job Description
• Candidate Screening
• Sales Interview Process
• Behavioral Interviewing
• Sales Role-Play Interview
• Evaluating Communication Skills
• Evaluating Sales Skills
• Hiring Mistakes
• Building a Strong Sales Team

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Module 5 — Sales Onboarding & Training

• Sales Onboarding
• New Employee Training
• Product Training
• Industry Training
• Customer Training
• Sales Process Training
• CRM Training
• Sales Script
• Sales Role-Play
• 30-60-90 Day Onboarding Plan
• Measuring New-Hire Performance

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Module 6 — Sales Strategy & Planning

• Sales Strategy Fundamentals
• Annual Sales Planning
• Quarterly Planning
• Monthly Sales Planning
• Revenue Goals
• Sales Objectives
• Market Segmentation
• Ideal Customer Profile
• Target Market
• Sales Channels
• Competitive Sales Strategy

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Module 7 — Target & Quota Management

• Sales Target Setting
• Revenue Targets
• Individual Quotas
• Team Quotas
• Territory Quotas
• Activity-Based Targets
• Realistic Target Setting
• Stretch Targets
• Quota Allocation
• Target Tracking
• Managing Underperformance

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Module 8 — Territory & Account Management

• Territory Planning
• Geographic Territories
• Industry-Based Territories
• Account Segmentation
• Strategic Accounts
• Key Account Management
• Account Prioritization
• Territory Potential
• Account Growth Planning
• Territory Performance Analysis

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Module 9 — Sales Pipeline Management

• Sales Pipeline Fundamentals
• Pipeline Stages
• Opportunity Management
• Lead Qualification
• Deal Prioritization
• Pipeline Health
• Pipeline Coverage
• Pipeline Velocity
• Stalled Opportunities
• Pipeline Review
• Improving Pipeline Quality

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Module 10 — Sales Forecasting & Revenue Planning

• Sales Forecasting
• Revenue Forecasting
• Forecasting Methods
• Pipeline-Based Forecasting
• Weighted Pipeline
• Historical Data
• Forecast Accuracy
• Revenue Projection
• Forecast Risk
• Managing Forecast Variance
• Executive Sales Reporting

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Module 11 — Sales Performance Management

• Performance Management Fundamentals
• Sales KPIs
• Activity Metrics
• Revenue Metrics
• Conversion Metrics
• Individual Performance
• Team Performance
• Performance Dashboard
• Performance Reviews
• Performance Improvement Plans
• Identifying High & Low Performers

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Module 12 — Sales Coaching

• What is Sales Coaching?
• Coaching vs Training
• Coaching Mindset
• Identifying Skill Gaps
• One-to-One Coaching
• Call Coaching
• Deal Coaching
• Pipeline Coaching
• Role-Play Coaching
• Feedback Techniques
• Creating a Coaching Culture

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Module 13 — Team Motivation & Engagement

• Sales Team Motivation
• Intrinsic vs Extrinsic Motivation
• Recognition
• Incentives
• Sales Competitions
• Team Engagement
• Goal Setting
• Building Confidence
• Handling Sales Pressure
• Preventing Burnout
• Creating a Positive Sales Environment

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Module 14 — Incentive & Commission Strategy

• Sales Compensation Fundamentals
• Salary vs Commission
• Commission Models
• Incentive Plans
• Individual Incentives
• Team Incentives
• Performance Bonuses
• Commission Structures
• Designing Fair Incentives
• Avoiding Unhealthy Competition
• Aligning Incentives with Business Goals

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Module 15 — Sales Meetings & Communication

• Effective Sales Meetings
• Daily Sales Huddle
• Weekly Sales Meeting
• Monthly Review
• Pipeline Review Meeting
• One-to-One Meetings
• Performance Discussion
• Goal Setting
• Giving Feedback
• Difficult Conversations
• Executive Communication

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Module 16 — CRM & Sales Technology

• CRM Fundamentals
• CRM for Sales Leaders
• Lead Management
• Account Management
• Opportunity Tracking
• Activity Management
• Sales Automation
• Follow-Up Automation
• CRM Data Quality
• Sales Dashboards
• CRM-Based Decision Making

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Module 17 — Sales Analytics & Business Intelligence

• Sales Analytics
• Revenue Analytics
• Pipeline Analytics
• Conversion Analysis
• Win Rate
• Average Deal Size
• Sales Cycle
• Customer Acquisition Cost
• Customer Lifetime Value
• Churn Rate
• Retention Rate
• Sales Productivity
• Forecast Accuracy

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Module 18 — Sales Process Optimization

• Sales Process Audit
• Identifying Bottlenecks
• Sales Workflow
• Lead Management Process
• Qualification Process
• Sales Handoff
• Proposal Process
• Closing Process
• Customer Handoff
• SOP Development
• Sales Playbook
• Process Automation

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Module 19 — Advanced Sales Leadership

• Strategic Sales Leadership
• Leading Large Sales Teams
• Multi-Level Sales Management
• Enterprise Sales Leadership
• Strategic Decision Making
• Revenue Ownership
• Cross-Functional Leadership
• Working with Marketing
• Working with Finance
• Working with Operations
• Executive-Level Reporting

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Module 20 — Consultative & Enterprise Sales Leadership

• Consultative Selling
• Solution Selling
• Value-Based Selling
• Enterprise Sales
• Complex Sales
• Multiple Stakeholders
• Decision-Maker Management
• Strategic Account Planning
• Large Deal Management
• Enterprise Negotiation
• Closing High-Value Deals

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Module 21 — Negotiation & Deal Leadership

• Negotiation Fundamentals
• Sales Negotiation
• Procurement Negotiation
• Price Negotiation
• Discount Management
• Contract Terms
• Payment Terms
• Customer Leverage
• Win-Win Negotiation
• Protecting Profit Margins
• Leading Complex Negotiations

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Module 22 — Customer Retention & Account Growth

• Customer Retention Strategy
• Customer Success
• Account Health
• Renewal Management
• Customer Loyalty
• Strategic Account Growth
• Upselling
• Cross-Selling
• Expansion Revenue
• Referral Strategy
• Customer Lifetime Value

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Module 23 — Revenue Growth Strategy

• Revenue Growth Fundamentals
• New Customer Acquisition
• Existing Customer Growth
• Market Expansion
• Product Expansion
• Channel Expansion
• Partnership Strategy
• Pricing Growth
• Retention Strategy
• Sales Productivity
• Sustainable Revenue Growth

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Module 24 — Sales Culture & Change Management

• Building a Strong Sales Culture
• Performance Culture
• Accountability Culture
• Customer-Centric Culture
• Continuous Improvement
• Managing Organizational Change
• Adapting to Market Changes
• Technology Adoption
• Managing Team Resistance
• Creating Long-Term Sales Success

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Practical Projects & Exercises

এই course-এর practical component-এ learners একটি real-world বা hypothetical business-এর জন্য complete Sales Leadership System তৈরি করবেন।

🎯 Sales Leadership Strategy

• Sales Vision
• Sales Objectives
• Revenue Goals
• Market Segmentation
• ICP
• Sales Channels
• Growth Strategy

👥 Sales Team Design

• Team Structure
• Sales Roles
• Responsibilities
• Hiring Plan
• Performance Expectations

📊 Target & Quota Plan

• Revenue Target
• Individual Quota
• Team Quota
• Territory Allocation
• Monthly & Quarterly Targets

📈 Pipeline & Forecasting Project

• Pipeline Stages
• Pipeline Coverage
• Deal Prioritization
• Forecast
• Revenue Projection
• Forecast Risk

🧑‍🏫 Sales Coaching Project

• Skill Gap Analysis
• Coaching Plan
• Role-Play
• Feedback Framework
• Performance Improvement Plan

💰 Incentive Plan

• Commission Structure
• Bonus Plan
• Team Incentives
• Performance-Based Rewards

📋 Sales Dashboard

• Revenue
• Conversion Rate
• Win Rate
• Average Deal Size
• Sales Cycle
• Pipeline Value
• Team Performance

🚀 Final Sales Leadership Project

Course শেষে একটি complete Sales Leadership & Revenue Growth Strategy তৈরি করা হবে।

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Course Features

✅ 60 Hours Advanced Professional Training

✅ বাংলা + English Explanation

✅ Sales Leadership Fundamentals

✅ Leadership Mindset

✅ Sales Team Building

✅ Sales Recruitment

✅ Sales Onboarding

✅ Sales Training

✅ Sales Strategy

✅ Target & Quota Planning

✅ Territory Management

✅ Account Management

✅ Pipeline Management

✅ Sales Forecasting

✅ Revenue Planning

✅ Sales Performance Management

✅ Sales Coaching

✅ Team Motivation

✅ Incentive & Commission Planning

✅ Sales Meetings

✅ CRM Management

✅ Sales Analytics

✅ Sales Process Optimization

✅ Sales Playbook

✅ Enterprise Sales Leadership

✅ Strategic Account Management

✅ Negotiation Leadership

✅ Customer Retention

✅ Revenue Growth Strategy

✅ Sales Culture

✅ Change Management

✅ Practical Projects

✅ Case Studies

✅ Role-Play Exercises

✅ Instructor Support

✅ Class Recording (যদি প্রযোজ্য হয়)

✅ Certificate of Completion (যদি প্রদান করা হয়)

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Who Can Join?

• Sales Managers
• Sales Team Leaders
• Senior Sales Executives
• Business Development Managers
• Sales Supervisors
• Key Account Managers
• Enterprise Sales Professionals
• Sales Operations Professionals
• Business Development Professionals
• Entrepreneurs
• Business Owners
• Startup Founders
• Revenue/Growth Managers
• Sales & Marketing Managers
• Experienced Sales Professionals

Basic Sales & Business Development knowledge থাকা recommended।

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After Completing This Course

এই course শেষ করার পর আপনি—

• একজন Salesperson এবং Sales Leader-এর role-এর difference বুঝতে পারবেন।
• একটি high-performance sales team build করতে পারবেন।
• Sales team-এর structure, roles এবং responsibilities define করতে পারবেন।
• Sales recruitment ও onboarding process design করতে পারবেন।
• Individual ও team sales targets set করতে পারবেন।
• Quota এবং incentive structure তৈরি করতে পারবেন।
• Sales territory এবং strategic accounts manage করতে পারবেন।
• Sales pipeline-এর health ও quality analyze করতে পারবেন।
• Accurate sales forecast এবং revenue projection তৈরি করতে পারবেন।
• Sales KPIs ব্যবহার করে team performance measure করতে পারবেন।
• Individual salesperson-এর skill gap identify করতে পারবেন।
• One-to-One coaching এবং performance feedback দিতে পারবেন।
• Sales team motivate ও engage করতে পারবেন।
• Sales meetings এবং performance reviews effectively পরিচালনা করতে পারবেন।
• CRM এবং sales technology ব্যবহার করে sales operation manage করতে পারবেন।
• Sales data থেকে actionable business insights বের করতে পারবেন।
• Sales process audit ও optimize করতে পারবেন।
• Sales Playbook এবং SOP-এর fundamentals তৈরি করতে পারবেন।
• Enterprise ও complex sales team lead করতে পারবেন।
• Strategic account এবং high-value deals manage করতে পারবেন।
• Negotiation ও deal leadership skills ব্যবহার করতে পারবেন।
• Customer retention, upselling ও cross-selling strategy তৈরি করতে পারবেন।
• Sustainable revenue growth-এর জন্য strategic sales plan তৈরি করতে পারবেন।
• একটি strong, accountable এবং customer-focused Sales Culture তৈরি করতে পারবেন।