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Courses / Entrepreneurship Academy / Sales Leadership
📘 Beginner ⏱ 60 Hours

Sales Leadership

Course Overview

Sales Leadership (60h) হলো একটি Advanced & Practical Leadership Program, যেখানে high-performing sales team তৈরি, lead এবং manage করার skills শেখানো হবে।

এই course-এ Sales Strategy, Target Setting, Territory Planning, Pipeline Management, Sales Forecasting, Performance Management, Coaching, Motivation, Recruitment, Sales Training, CRM, Sales Analytics, Negotiation এবং Strategic Account Management শেখানো হবে।

Practical Exercises-এর মাধ্যমে learners sales performance improve, pipeline manage, realistic targets set এবং sustainable revenue growth-এর জন্য একটি complete Sales Leadership Strategy তৈরি করতে পারবে।

What You Will Learn

✔ Sales Leadership Fundamentals
✔ Sales Manager vs Sales Leader
✔ Leadership Mindset
✔ Sales Team Building
✔ Sales Recruitment
✔ Sales Team Structure
✔ Sales Roles & Responsibilities
✔ Sales Target Setting
✔ Quota Planning
✔ Territory Management
✔ Sales Strategy
✔ Market Segmentation
✔ ICP & Account Planning
✔ Sales Pipeline Management
✔ Sales Forecasting
✔ Revenue Planning
✔ Sales Performance Management
✔ Sales KPIs
✔ Sales Coaching
✔ Sales Training
✔ Team Motivation
✔ Incentive & Commission Planning
✔ Sales Meetings
✔ Performance Reviews
✔ CRM Management
✔ Sales Analytics
✔ Sales Process Optimization
✔ Sales Enablement
✔ Consultative Selling
✔ Enterprise Sales
✔ Strategic Account Management
✔ Negotiation Leadership
✔ Customer Retention
✔ Upselling & Cross-Selling
✔ Revenue Growth
✔ Sales Culture
✔ Change Management
✔ Conflict Management
✔ Executive Communication

Course Curriculum

Module 1 — Sales Leadership Fundamentals

  • What is Sales Leadership?
  • Sales Manager vs Sales Leader
  • Leadership vs Management
  • Role of a Sales Leader
  • Sales Leadership Mindset
  • Leadership Responsibilities
  • Strategic Thinking
  • Decision Making
  • Accountability
  • Building Leadership Credibility
  • Common Sales Leadership Mistakes

Module 2 — Leadership Mindset & Self-Management

  • Developing a Leadership Mindset
  • Emotional Intelligence
  • Self-Awareness
  • Self-Discipline
  • Time Management
  • Priority Management
  • Decision Making
  • Stress Management
  • Leadership Communication
  • Leading by Example
  • Personal Productivity

Module 3 — Building a High-Performance Sales Team

  • What Makes a High-Performance Team?
  • Sales Team Structure
  • Defining Sales Roles
  • Responsibilities & KPIs
  • Team Size Planning
  • Sales Hierarchy
  • Inside vs Field Sales
  • Individual vs Team Performance
  • Building Team Culture
  • Creating Accountability

Module 4 — Sales Recruitment & Hiring

  • Sales Recruitment Fundamentals
  • Defining Ideal Sales Candidate
  • Job Description
  • Candidate Screening
  • Sales Interview Process
  • Behavioral Interviewing
  • Sales Role-Play Interview
  • Evaluating Communication Skills
  • Evaluating Sales Skills
  • Hiring Mistakes
  • Building a Strong Sales Team

Module 5 — Sales Onboarding & Training

  • Sales Onboarding
  • New Employee Training
  • Product Training
  • Industry Training
  • Customer Training
  • Sales Process Training
  • CRM Training
  • Sales Script
  • Sales Role-Play
  • 30-60-90 Day Onboarding Plan
  • Measuring New-Hire Performance

Module 6 — Sales Strategy & Planning

  • Sales Strategy Fundamentals
  • Annual Sales Planning
  • Quarterly Planning
  • Monthly Sales Planning
  • Revenue Goals
  • Sales Objectives
  • Market Segmentation
  • Ideal Customer Profile
  • Target Market
  • Sales Channels
  • Competitive Sales Strategy

Module 7 — Target & Quota Management

  • Sales Target Setting
  • Revenue Targets
  • Individual Quotas
  • Team Quotas
  • Territory Quotas
  • Activity-Based Targets
  • Realistic Target Setting
  • Stretch Targets
  • Quota Allocation
  • Target Tracking
  • Managing Underperformance

Module 8 — Territory & Account Management

  • Territory Planning
  • Geographic Territories
  • Industry-Based Territories
  • Account Segmentation
  • Strategic Accounts
  • Key Account Management
  • Account Prioritization
  • Territory Potential
  • Account Growth Planning
  • Territory Performance Analysis

Module 9 — Sales Pipeline Management

  • Sales Pipeline Fundamentals
  • Pipeline Stages
  • Opportunity Management
  • Lead Qualification
  • Deal Prioritization
  • Pipeline Health
  • Pipeline Coverage
  • Pipeline Velocity
  • Stalled Opportunities
  • Pipeline Review
  • Improving Pipeline Quality

Module 10 — Sales Forecasting & Revenue Planning

  • Sales Forecasting
  • Revenue Forecasting
  • Forecasting Methods
  • Pipeline-Based Forecasting
  • Weighted Pipeline
  • Historical Data
  • Forecast Accuracy
  • Revenue Projection
  • Forecast Risk
  • Managing Forecast Variance
  • Executive Sales Reporting

Module 11 — Sales Performance Management

  • Performance Management Fundamentals
  • Sales KPIs
  • Activity Metrics
  • Revenue Metrics
  • Conversion Metrics
  • Individual Performance
  • Team Performance
  • Performance Dashboard
  • Performance Reviews
  • Performance Improvement Plans
  • Identifying High & Low Performers

Module 12 — Sales Coaching

  • What is Sales Coaching?
  • Coaching vs Training
  • Coaching Mindset
  • Identifying Skill Gaps
  • One-to-One Coaching
  • Call Coaching
  • Deal Coaching
  • Pipeline Coaching
  • Role-Play Coaching
  • Feedback Techniques
  • Creating a Coaching Culture

Module 13 — Team Motivation & Engagement

  • Sales Team Motivation
  • Intrinsic vs Extrinsic Motivation
  • Recognition
  • Incentives
  • Sales Competitions
  • Team Engagement
  • Goal Setting
  • Building Confidence
  • Handling Sales Pressure
  • Preventing Burnout
  • Creating a Positive Sales Environment

Module 14 — Incentive & Commission Strategy

  • Sales Compensation Fundamentals
  • Salary vs Commission
  • Commission Models
  • Incentive Plans
  • Individual Incentives
  • Team Incentives
  • Performance Bonuses
  • Commission Structures
  • Designing Fair Incentives
  • Avoiding Unhealthy Competition
  • Aligning Incentives with Business Goals

Module 15 — Sales Meetings & Communication

  • Effective Sales Meetings
  • Daily Sales Huddle
  • Weekly Sales Meeting
  • Monthly Review
  • Pipeline Review Meeting
  • One-to-One Meetings
  • Performance Discussion
  • Goal Setting
  • Giving Feedback
  • Difficult Conversations
  • Executive Communication

Module 16 — CRM & Sales Technology

  • CRM Fundamentals
  • CRM for Sales Leaders
  • Lead Management
  • Account Management
  • Opportunity Tracking
  • Activity Management
  • Sales Automation
  • Follow-Up Automation
  • CRM Data Quality
  • Sales Dashboards
  • CRM-Based Decision Making

Module 17 — Sales Analytics & Business Intelligence

  • Sales Analytics
  • Revenue Analytics
  • Pipeline Analytics
  • Conversion Analysis
  • Win Rate
  • Average Deal Size
  • Sales Cycle
  • Customer Acquisition Cost
  • Customer Lifetime Value
  • Churn Rate
  • Retention Rate
  • Sales Productivity
  • Forecast Accuracy

Module 18 — Sales Process Optimization

  • Sales Process Audit
  • Identifying Bottlenecks
  • Sales Workflow
  • Lead Management Process
  • Qualification Process
  • Sales Handoff
  • Proposal Process
  • Closing Process
  • Customer Handoff
  • SOP Development
  • Sales Playbook
  • Process Automation

Module 19 — Advanced Sales Leadership

  • Strategic Sales Leadership
  • Leading Large Sales Teams
  • Multi-Level Sales Management
  • Enterprise Sales Leadership
  • Strategic Decision Making
  • Revenue Ownership
  • Cross-Functional Leadership
  • Working with Marketing
  • Working with Finance
  • Working with Operations
  • Executive-Level Reporting

Module 20 — Consultative & Enterprise Sales Leadership

  • Consultative Selling
  • Solution Selling
  • Value-Based Selling
  • Enterprise Sales
  • Complex Sales
  • Multiple Stakeholders
  • Decision-Maker Management
  • Strategic Account Planning
  • Large Deal Management
  • Enterprise Negotiation
  • Closing High-Value Deals

Module 21 — Negotiation & Deal Leadership

  • Negotiation Fundamentals
  • Sales Negotiation
  • Procurement Negotiation
  • Price Negotiation
  • Discount Management
  • Contract Terms
  • Payment Terms
  • Customer Leverage
  • Win-Win Negotiation
  • Protecting Profit Margins
  • Leading Complex Negotiations

Module 22 — Customer Retention & Account Growth

  • Customer Retention Strategy
  • Customer Success
  • Account Health
  • Renewal Management
  • Customer Loyalty
  • Strategic Account Growth
  • Upselling
  • Cross-Selling
  • Expansion Revenue
  • Referral Strategy
  • Customer Lifetime Value

Module 23 — Revenue Growth Strategy

  • Revenue Growth Fundamentals
  • New Customer Acquisition
  • Existing Customer Growth
  • Market Expansion
  • Product Expansion
  • Channel Expansion
  • Partnership Strategy
  • Pricing Growth
  • Retention Strategy
  • Sales Productivity
  • Sustainable Revenue Growth

Module 24 — Sales Culture & Change Management

  • Building a Strong Sales Culture
  • Performance Culture
  • Accountability Culture
  • Customer-Centric Culture
  • Continuous Improvement
  • Managing Organizational Change
  • Adapting to Market Changes
  • Technology Adoption
  • Managing Team Resistance
  • Creating Long-Term Sales Success

Practical Projects & Exercises

এই course-এর practical component-এ learners একটি real-world বা hypothetical business-এর জন্য complete Sales Leadership System তৈরি করবেন।

🎯 Sales Leadership Strategy

  • Sales Vision
  • Sales Objectives
  • Revenue Goals
  • Market Segmentation
  • ICP
  • Sales Channels
  • Growth Strategy

👥 Sales Team Design

  • Team Structure
  • Sales Roles
  • Responsibilities
  • Hiring Plan
  • Performance Expectations

📊 Target & Quota Plan

  • Revenue Target
  • Individual Quota
  • Team Quota
  • Territory Allocation
  • Monthly & Quarterly Targets

📈 Pipeline & Forecasting Project

  • Pipeline Stages
  • Pipeline Coverage
  • Deal Prioritization
  • Forecast
  • Revenue Projection
  • Forecast Risk

🧑‍🏫 Sales Coaching Project

  • Skill Gap Analysis
  • Coaching Plan
  • Role-Play
  • Feedback Framework
  • Performance Improvement Plan

💰 Incentive Plan

  • Commission Structure
  • Bonus Plan
  • Team Incentives
  • Performance-Based Rewards

📋 Sales Dashboard

  • Revenue
  • Conversion Rate
  • Win Rate
  • Average Deal Size
  • Sales Cycle
  • Pipeline Value
  • Team Performance

🚀 Final Sales Leadership Project

Course শেষে একটি complete Sales Leadership & Revenue Growth Strategy তৈরি করা হবে।

Course Features

✅ 60 Hours Advanced Professional Training

✅ বাংলা + English Explanation

✅ Sales Leadership Fundamentals

✅ Leadership Mindset

✅ Sales Team Building

✅ Sales Recruitment

✅ Sales Onboarding

✅ Sales Training

✅ Sales Strategy

✅ Target & Quota Planning

✅ Territory Management

✅ Account Management

✅ Pipeline Management

✅ Sales Forecasting

✅ Revenue Planning

✅ Sales Performance Management

✅ Sales Coaching

✅ Team Motivation

✅ Incentive & Commission Planning

✅ Sales Meetings

✅ CRM Management

✅ Sales Analytics

✅ Sales Process Optimization

✅ Sales Playbook

✅ Enterprise Sales Leadership

✅ Strategic Account Management

✅ Negotiation Leadership

✅ Customer Retention

✅ Revenue Growth Strategy

✅ Sales Culture

✅ Change Management

✅ Practical Projects

✅ Case Studies

✅ Role-Play Exercises

✅ Instructor Support

✅ Class Recording (যদি প্রযোজ্য হয়)

✅ Certificate of Completion (যদি প্রদান করা হয়)

Who Can Join?

  • Sales Managers
  • Sales Team Leaders
  • Senior Sales Executives
  • Business Development Managers
  • Sales Supervisors
  • Key Account Managers
  • Enterprise Sales Professionals
  • Sales Operations Professionals
  • Business Development Professionals
  • Entrepreneurs
  • Business Owners
  • Startup Founders
  • Revenue/Growth Managers
  • Sales & Marketing Managers
  • Experienced Sales Professionals

Basic Sales & Business Development knowledge থাকা recommended।

After Completing This Course

এই course শেষ করার পর আপনি—

  • একজন Salesperson এবং Sales Leader-এর role-এর difference বুঝতে পারবেন।
  • একটি high-performance sales team build করতে পারবেন।
  • Sales team-এর structure, roles এবং responsibilities define করতে পারবেন।
  • Sales recruitment ও onboarding process design করতে পারবেন।
  • Individual ও team sales targets set করতে পারবেন।
  • Quota এবং incentive structure তৈরি করতে পারবেন।
  • Sales territory এবং strategic accounts manage করতে পারবেন।
  • Sales pipeline-এর health ও quality analyze করতে পারবেন।
  • Accurate sales forecast এবং revenue projection তৈরি করতে পারবেন।
  • Sales KPIs ব্যবহার করে team performance measure করতে পারবেন।
  • Individual salesperson-এর skill gap identify করতে পারবেন।
  • One-to-One coaching এবং performance feedback দিতে পারবেন।
  • Sales team motivate ও engage করতে পারবেন।
  • Sales meetings এবং performance reviews effectively পরিচালনা করতে পারবেন।
  • CRM এবং sales technology ব্যবহার করে sales operation manage করতে পারবেন।
  • Sales data থেকে actionable business insights বের করতে পারবেন।
  • Sales process audit ও optimize করতে পারবেন।
  • Sales Playbook এবং SOP-এর fundamentals তৈরি করতে পারবেন।
  • Enterprise ও complex sales team lead করতে পারবেন।
  • Strategic account এবং high-value deals manage করতে পারবেন।
  • Negotiation ও deal leadership skills ব্যবহার করতে পারবেন।
  • Customer retention, upselling ও cross-selling strategy তৈরি করতে পারবেন।
  • Sustainable revenue growth-এর জন্য strategic sales plan তৈরি করতে পারবেন।
  • একটি strong, accountable এবং customer-focused Sales Culture তৈরি করতে পারবেন।