🇧🇩 A National Initiative — Empowering Bangladesh's Global Workforce
hello@firstbangladesh.com | +880 14-07076000
ENবাং
Log in Get started
Courses / Entrepreneurship Academy / Amazon FBA
📘 Beginner ⏱ 45 Hours

Amazon FBA

Course Overview

Amazon FBA (45h) হলো একটি Practical & Career-Focused Course, যেখানে Amazon-এর fulfillment system ব্যবহার করে E-commerce business launch ও grow করার complete workflow শেখানো হবে।

এই course-এ Seller Central, Product Research, Niche Selection, Competitor Analysis, Supplier Sourcing, Product Costing, Listing, Keyword Research, FBA Shipment, Inventory Management, Pricing, Amazon PPC, Reviews, Account Health এবং Analytics শেখানো হবে।

Practical Exercises-এর মাধ্যমে learners product idea থেকে launch, optimization এবং business growth পর্যন্ত Amazon FBA-এর strategic approach বুঝতে পারবে।

What You Will Learn

✔ Amazon FBA Fundamentals
✔ Amazon Seller Central
✔ FBA vs FBM
✔ Amazon Marketplace
✔ Product Research
✔ Niche Research
✔ Product Validation
✔ Competitor Analysis
✔ Keyword Research
✔ Product Sourcing
✔ Supplier Research
✔ Supplier Communication
✔ Product Costing
✔ Profit Margin Calculation
✔ Private Label Basics
✔ Product Branding
✔ Amazon Listing Creation
✔ Product Title Optimization
✔ Bullet Points
✔ Product Description
✔ A+ Content Basics
✔ Product Images
✔ Amazon SEO
✔ FBA Shipment
✔ Inventory Management
✔ Pricing Strategy
✔ Amazon PPC Fundamentals
✔ Advertising Campaigns
✔ Customer Reviews
✔ Customer Service
✔ Returns & Refunds
✔ Account Health
✔ Amazon Policies
✔ Sales Analytics
✔ Profit Analysis
✔ Business Scaling

Course Curriculum

Module 1 — Introduction to Amazon FBA

  • What is Amazon?
  • What is Amazon FBA?
  • How Amazon FBA Works
  • FBA vs FBM
  • Amazon Marketplace Ecosystem
  • Seller vs Vendor
  • Amazon Business Models
  • Private Label Basics
  • Wholesale Basics
  • Online Arbitrage Basics
  • Benefits & Challenges of FBA
  • Common Amazon FBA Mistakes

Module 2 — Amazon Seller Central

  • Amazon Seller Central Overview
  • Seller Account Basics
  • Seller Dashboard
  • Seller Performance
  • Orders
  • Inventory
  • Payments
  • Reports
  • Account Health
  • Notifications
  • Understanding Seller Metrics

Module 3 — Amazon Marketplace & Business Model

  • Amazon Marketplace Fundamentals
  • Choosing a Marketplace
  • Product Categories
  • Business Model Selection
  • Private Label
  • Wholesale
  • Reselling
  • Product Differentiation
  • Brand Building
  • Long-Term Business Strategy

Module 4 — Product Research

  • What Makes a Good Amazon Product?
  • Product Research Fundamentals
  • Demand Analysis
  • Competition Analysis
  • Product Opportunity
  • Sales Potential
  • Review Analysis
  • Product Pricing
  • Product Size & Weight
  • Seasonal Products
  • Avoiding Restricted Products
  • Product Validation

Module 5 — Niche Research

  • What is a Niche?
  • Niche Selection
  • Market Demand
  • Competition Level
  • Customer Problems
  • Product Opportunities
  • Niche Profitability
  • Market Trends
  • Evergreen vs Seasonal Products
  • Choosing a Sustainable Niche

Module 6 — Competitor Analysis

  • Finding Competitors
  • Competitor Product Analysis
  • Price Analysis
  • Review Analysis
  • Listing Analysis
  • Product Features
  • Competitor Weaknesses
  • Customer Complaints
  • Differentiation Opportunities
  • Building a Competitive Advantage

Module 7 — Keyword Research

  • What are Amazon Keywords?
  • Search Terms
  • Customer Search Intent
  • Keyword Research Fundamentals
  • Primary Keywords
  • Secondary Keywords
  • Long-Tail Keywords
  • Search Volume
  • Keyword Relevance
  • Competitor Keyword Analysis
  • Building a Keyword List

Module 8 — Product Sourcing

  • Product Sourcing Fundamentals
  • Local vs International Suppliers
  • Supplier Research
  • Manufacturer vs Trading Company
  • Supplier Verification
  • MOQ
  • Product Samples
  • Supplier Communication
  • Product Specifications
  • Quality Control
  • Negotiating with Suppliers

Module 9 — Product Costing & Profit Calculation

  • Product Cost
  • Manufacturing Cost
  • Packaging Cost
  • Shipping Cost
  • Amazon Fees
  • FBA Fees
  • Advertising Cost
  • Storage Cost
  • Miscellaneous Costs
  • Selling Price
  • Profit Margin
  • ROI
  • Break-Even Analysis

Module 10 — Private Label & Branding

  • What is Private Label?
  • Product Branding
  • Brand Name
  • Logo
  • Packaging
  • Product Differentiation
  • Brand Positioning
  • Customer Value Proposition
  • Brand Story Basics
  • Building a Long-Term Brand

Module 11 — Product Listing Creation

  • Amazon Product Listing
  • Product Title
  • Bullet Points
  • Product Description
  • Product Features
  • Product Benefits
  • Backend Search Terms
  • Product Images
  • Product Variations
  • Listing Optimization
  • Mobile-Friendly Listing

Module 12 — Amazon SEO

  • Amazon Search Algorithm Basics
  • Keyword Placement
  • Title Optimization
  • Bullet Point Optimization
  • Product Description
  • Backend Keywords
  • Relevance
  • Conversion Rate
  • Click-Through Rate
  • Organic Ranking
  • SEO Best Practices

Module 13 — Product Images & A+ Content

  • Importance of Product Images
  • Main Product Image
  • Secondary Images
  • Lifestyle Images
  • Infographics
  • Product Benefits
  • Image Guidelines
  • A+ Content Basics
  • Brand Story Basics
  • Improving Product Presentation

Module 14 — FBA Shipment Process

  • Preparing Products for FBA
  • FBA Shipment Workflow
  • Shipping Plan
  • Product Labels
  • Packaging Requirements
  • Shipment Creation
  • Freight Basics
  • Shipment Tracking
  • Inventory Receiving
  • Common Shipment Problems

Module 15 — Inventory Management

  • FBA Inventory
  • Stock Levels
  • Reorder Point
  • Lead Time
  • Safety Stock
  • Inventory Forecasting
  • Overstock
  • Stockout
  • Storage Fees
  • Inventory Turnover
  • Restocking Strategy

Module 16 — Amazon Pricing Strategy

  • Product Pricing Fundamentals
  • Competitor Pricing
  • Cost-Based Pricing
  • Value-Based Pricing
  • Introductory Pricing
  • Promotional Pricing
  • Discounts
  • Coupons
  • Price Monitoring
  • Protecting Profit Margin

Module 17 — Amazon PPC Fundamentals

  • What is Amazon PPC?
  • Sponsored Products
  • Sponsored Brands Basics
  • Sponsored Display Basics
  • Automatic Campaigns
  • Manual Campaigns
  • Keyword Targeting
  • Product Targeting
  • Match Types
  • Bids
  • Daily Budget
  • Campaign Structure

Module 18 — PPC Optimization

  • Understanding PPC Metrics
  • Impressions
  • Clicks
  • CTR
  • CPC
  • Conversion Rate
  • ACoS
  • ROAS
  • Search Term Analysis
  • Negative Keywords
  • Bid Optimization
  • Campaign Optimization

Module 19 — Reviews & Customer Experience

  • Importance of Reviews
  • Customer Feedback
  • Product Quality
  • Review Policies
  • Customer Communication
  • Customer Questions
  • Handling Negative Feedback
  • Return Requests
  • Refunds
  • Building Customer Trust

Module 20 — Amazon Account Health & Policies

  • Account Health
  • Seller Performance
  • Order Defect Rate
  • Late Shipment Rate
  • Cancellation Rate
  • Policy Compliance
  • Restricted Products
  • Intellectual Property Basics
  • Product Authenticity
  • Avoiding Policy Violations
  • Account Suspension Basics

Module 21 — Amazon Analytics

  • Amazon Business Reports
  • Sales Data
  • Traffic
  • Sessions
  • Conversion Rate
  • Unit Session Percentage
  • Advertising Metrics
  • Profitability
  • Inventory Metrics
  • Identifying Growth Opportunities

Module 22 — Product Launch Strategy

  • Pre-Launch Planning
  • Listing Preparation
  • Keyword Strategy
  • Initial Pricing
  • PPC Launch
  • Promotional Strategy
  • Early Sales
  • Ranking Fundamentals
  • Monitoring Performance
  • Launch Optimization

Module 23 — Scaling Amazon FBA

  • Product Expansion
  • New Product Launch
  • Market Expansion
  • Brand Growth
  • Increasing Average Order Value
  • Customer Retention
  • Inventory Scaling
  • PPC Scaling
  • Profit Optimization
  • Building a Sustainable FBA Business

Module 24 — Amazon FBA Business Plan

  • Business Model
  • Initial Investment
  • Product Selection
  • Supplier Strategy
  • Pricing
  • Marketing Budget
  • Inventory Plan
  • Sales Target
  • Profit Target
  • Risk Management
  • Growth Roadmap

Practical Amazon FBA Projects

Course-এর practical sessions-এ learners একটি hypothetical/realistic Amazon product নিয়ে complete FBA workflow practice করবেন।

🔎 Project 1 — Product Research

  • Product Idea
  • Niche
  • Demand
  • Competition
  • Reviews
  • Pricing
  • Opportunity Analysis

📊 Project 2 — Competitor Analysis

একটি product-এর জন্য—

  • Top Competitors
  • Price
  • Reviews
  • Product Features
  • Customer Complaints
  • Differentiation Opportunities

analyse করা হবে।

🧮 Project 3 — FBA Profit Calculation

একটি product-এর জন্য—

  • Product Cost
  • Shipping
  • Amazon Fees
  • FBA Fees
  • Advertising Cost
  • Selling Price
  • Profit
  • ROI

calculate করা হবে।

✍️ Project 4 — Amazon Listing

একটি optimized listing তৈরি করা হবে—

  • Title
  • Bullet Points
  • Description
  • Keywords
  • Product Benefits
  • Backend Search Terms

সহ।

📦 Project 5 — FBA Shipment Planning

  • Product Preparation
  • Packaging
  • Labels
  • Shipment Plan
  • Inventory Receiving

এর workflow practice করা হবে।

📢 Project 6 — PPC Campaign

  • Campaign Structure
  • Keywords
  • Match Types
  • Bids
  • Budget
  • Negative Keywords
  • ACoS & ROAS Analysis

practice করা হবে।

🚀 Final Project — Amazon FBA Business Plan

Course শেষে learners একটি complete Amazon FBA Product Launch & Growth Plan তৈরি করবেন।

Course Features

✅ 45 Hours Professional Training

✅ বাংলা + English Explanation

✅ Beginner-Friendly

✅ Amazon FBA Fundamentals

✅ Seller Central

✅ Product Research

✅ Niche Research

✅ Competitor Analysis

✅ Keyword Research

✅ Supplier Sourcing

✅ Private Label Basics

✅ Product Costing

✅ Profit & ROI Calculation

✅ Amazon Listing

✅ Amazon SEO

✅ Product Images & A+ Content Basics

✅ FBA Shipment

✅ Inventory Management

✅ Pricing Strategy

✅ Amazon PPC

✅ PPC Optimization

✅ Customer Reviews

✅ Account Health

✅ Amazon Policies

✅ Analytics

✅ Product Launch Strategy

✅ Business Scaling

✅ Practical Projects

✅ Real-World Case Studies

✅ Instructor Support

✅ Class Recording (যদি প্রযোজ্য হয়)

✅ Certificate of Completion (যদি প্রদান করা হয়)

Who Can Join?

  • Students
  • Fresh Graduates
  • Freelancers
  • E-commerce Professionals
  • Digital Marketers
  • Entrepreneurs
  • Business Owners
  • Online Sellers
  • Product Manufacturers
  • Retailers
  • Startup Founders
  • Aspiring Amazon Sellers
  • যারা Amazon FBA Business শুরু করতে চান
  • যারা E-commerce Business Scale করতে চান

Previous Amazon FBA experience বাধ্যতামূলক নয়।

After Completing This Course

এই course শেষ করার পর আপনি—

  • Amazon FBA business model কীভাবে কাজ করে তা বুঝতে পারবেন।
  • Seller Central-এর basic features ও workflow বুঝতে পারবেন।
  • FBA ও FBM-এর difference বুঝে suitable fulfillment model সম্পর্কে সিদ্ধান্ত নিতে পারবেন।
  • Product ও niche research-এর structured process ব্যবহার করতে পারবেন।
  • Demand, competition, reviews ও pricing analyse করতে পারবেন।
  • Competitor-এর strengths ও weaknesses identify করতে পারবেন।
  • Amazon keyword research-এর fundamentals ব্যবহার করতে পারবেন।
  • Supplier ও manufacturer research করতে পারবেন।
  • Product cost, shipping, Amazon fees, FBA fees ও advertising cost বিবেচনা করে profit estimate করতে পারবেন।
  • Private Label business model-এর fundamentals বুঝতে পারবেন।
  • Professional Amazon product listing তৈরি করতে পারবেন।
  • Product title, bullet points, description ও keywords optimize করতে পারবেন।
  • Amazon SEO-এর basic principles apply করতে পারবেন।
  • FBA shipment preparation ও inventory workflow বুঝতে পারবেন।
  • Inventory, stockout ও overstock management-এর fundamentals জানতে পারবেন।
  • Competitive এবং profitable pricing strategy তৈরি করতে পারবেন।
  • Amazon PPC campaign-এর fundamentals বুঝতে পারবেন।
  • ACoS, ROAS, CTR, CPC ও conversion rate-এর মতো গুরুত্বপূর্ণ metrics বুঝতে পারবেন।
  • Customer feedback, returns এবং reviews professionally manage করার approach জানতে পারবেন।
  • Amazon Account Health ও policy compliance-এর গুরুত্ব বুঝতে পারবেন।
  • Sales, traffic, conversion ও profitability data analyse করতে পারবেন।
  • Product launch-এর জন্য structured strategy তৈরি করতে পারবেন।
  • Product expansion ও business scaling-এর roadmap তৈরি করতে পারবেন।
  • একটি complete Amazon FBA business plan তৈরি করার foundation অর্জন করবেন।