Course Overview

E-commerce Fundamentals (20h) হলো একটি Beginner-Friendly & Practical Course, যেখানে online business শুরু ও পরিচালনার জন্য essential skills শেখানো হবে।

এই course-এ E-commerce Business Models, Product Research, Online Store Setup, Product Listing, Pricing, Payment Gateway, Order Management, Delivery & Logistics, Customer Service, Digital Marketing, Social Media Selling, Basic SEO এবং Analytics শেখানো হবে।

Practical Examples-এর মাধ্যমে learners online business-এর complete workflow বুঝে নিজের E-commerce business শুরু বা existing business online-এ নেওয়ার strong foundation তৈরি করতে পারবে।

What You Will Learn

✔ E-commerce Fundamentals
✔ E-commerce Business Models
✔ B2C, B2B & C2C
✔ Product Research
✔ Niche Selection
✔ Market Research
✔ Competitor Analysis
✔ Customer Persona
✔ Product Sourcing
✔ Product Pricing
✔ Online Store Setup
✔ Product Listing
✔ Product Photography Basics
✔ Product Description Writing
✔ Payment Methods
✔ Payment Gateway Basics
✔ Order Management
✔ Inventory Management
✔ Delivery & Logistics
✔ Customer Service
✔ Return & Refund Management
✔ Social Media Selling
✔ E-commerce Marketing
✔ Basic SEO
✔ Conversion Optimization
✔ E-commerce Analytics
✔ Customer Retention
✔ E-commerce Growth Strategy

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Course Curriculum

Module 1 — Introduction to E-commerce

• What is E-commerce?
• Traditional Business vs E-commerce
• How E-commerce Works
• E-commerce Business Ecosystem
• Advantages & Challenges
• E-commerce Opportunities
• Understanding the Online Customer
• E-commerce in Bangladesh
• Common E-commerce Business Mistakes

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Module 2 — E-commerce Business Models

• B2C
• B2B
• C2C
• D2C
• Marketplace Business Model
• Dropshipping Basics
• Subscription Model
• Social Commerce
• Choosing the Right Business Model

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Module 3 — Product & Niche Research

• What Makes a Good E-commerce Product?
• Niche Selection
• Product Research
• Market Demand
• Customer Problems
• Product Trends
• Competitor Research
• Product Validation
• Finding Product Opportunities
• Avoiding Low-Demand Products

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Module 4 — Customer & Market Research

• Understanding Target Customers
• Customer Persona
• Customer Needs
• Buying Behavior
• Customer Pain Points
• Market Segmentation
• Competitor Analysis
• Competitor Pricing
• Identifying Market Gaps
• Creating a Customer-Focused Strategy

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Module 5 — Product Sourcing & Pricing

• Product Sourcing Basics
• Local vs International Suppliers
• Supplier Selection
• Product Cost
• Shipping Cost
• Packaging Cost
• Marketing Cost
• Profit Margin
• Pricing Strategy
• Promotional Pricing
• Break-Even Basics

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Module 6 — Online Store Setup

• E-commerce Store Fundamentals
• Domain & Hosting Basics
• Store Structure
• Homepage
• Product Pages
• Category Pages
• About Page
• Contact Page
• Checkout Page
• Mobile-Friendly Store
• Basic Store Security

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Module 7 — Product Listing & Merchandising

• Product Title
• Product Description
• Product Features
• Product Benefits
• Product Images
• Product Variations
• Product Categories
• Product Attributes
• Product Reviews
• Creating High-Converting Product Pages

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Module 8 — Payment & Checkout

• Online Payment Fundamentals
• Cash on Delivery (COD)
• Mobile Financial Services
• Payment Gateway Basics
• Checkout Process
• Payment Confirmation
• Failed Payments
• Payment Security
• Reducing Checkout Abandonment
• Customer Trust & Payment Experience

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Module 9 — Order & Inventory Management

• Order Processing
• Order Confirmation
• Inventory Basics
• Stock Management
• SKU
• Stock Alerts
• Order Tracking
• Packaging
• Dispatch Process
• Managing Cancelled Orders

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Module 10 — Delivery & Logistics

• E-commerce Delivery Process
• Courier Selection
• Delivery Charges
• Inside City vs Outside City Delivery
• Cash on Delivery Workflow
• Delivery Tracking
• Failed Delivery
• Return Shipment
• Packaging Best Practices
• Managing Delivery Expectations

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Module 11 — Customer Service

• Importance of Customer Service
• Customer Communication
• Handling Customer Questions
• Order Updates
• Complaint Management
• Difficult Customers
• Return Requests
• Refund Requests
• Building Customer Trust
• Customer Satisfaction

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Module 12 — E-commerce Marketing

• E-commerce Marketing Fundamentals
• Organic vs Paid Marketing
• Social Media Marketing
• Facebook Marketing Basics
• Instagram Marketing Basics
• Content Marketing
• Promotional Campaigns
• Product Offers
• Discount Strategy
• Customer Acquisition

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Module 13 — Social Commerce

• Selling Through Social Media
• Facebook Page
• Instagram Business
• Product Content
• Social Media Product Posts
• Messenger/Chat-Based Selling
• Customer Engagement
• Social Proof
• Reviews & Testimonials
• Social Commerce Strategy

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Module 14 — Basic E-commerce SEO

• What is E-commerce SEO?
• Keyword Research Basics
• Product Keywords
• Product Page SEO
• Meta Title & Description
• Image Optimization
• URL Structure
• Internal Linking
• Category Page SEO
• Basic Technical SEO

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Module 15 — Conversion Optimization

• What is Conversion Rate?
• Product Page Optimization
• Call-to-Action (CTA)
• Trust Signals
• Customer Reviews
• Product Benefits
• Checkout Optimization
• Reducing Cart Abandonment
• A/B Testing Basics
• Improving Online Sales

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Module 16 — E-commerce Analytics

• Why Analytics Matters
• Website Traffic
• Product Views
• Add to Cart
• Checkout
• Conversion Rate
• Average Order Value
• Customer Acquisition Cost
• Sales Performance
• Understanding Basic E-commerce Reports

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Module 17 — Customer Retention & Growth

• Customer Retention
• Repeat Purchases
• Customer Loyalty
• Follow-Up Marketing
• Offers for Existing Customers
• Email Marketing Basics
• Remarketing Basics
• Customer Lifetime Value
• Referral Marketing
• Building Long-Term Customer Relationships

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Module 18 — E-commerce Growth Strategy

• Scaling an E-commerce Business
• Product Expansion
• Market Expansion
• Increasing Average Order Value
• Improving Conversion Rate
• Increasing Repeat Customers
• Marketing Optimization
• Operational Efficiency
• Brand Building
• Long-Term E-commerce Strategy

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Practical E-commerce Exercises

Course-এর practical sessions-এ learners real-world e-commerce scenarios নিয়ে কাজ করবেন।

🛍️ Product Research Exercise

• Product Selection
• Niche Selection
• Customer Problem
• Market Demand
• Competitor Research

📊 Pricing Exercise

একটি product-এর জন্য—

• Product Cost
• Delivery Cost
• Packaging
• Marketing Cost
• Profit Margin
• Final Selling Price

calculate করা হবে।

🏪 Online Store Planning

একটি online store-এর জন্য—

• Homepage Structure
• Category Structure
• Product Page
• Checkout Flow
• Customer Journey

তৈরি করা হবে।

✍️ Product Listing Exercise

একটি product-এর জন্য—

• Product Title
• Description
• Features
• Benefits
• CTA

তৈরি করা হবে।

📦 Order Management Exercise

• Order Confirmation
• Inventory Update
• Packaging
• Courier Handover
• Tracking
• Customer Notification

practice করা হবে।

📈 E-commerce Marketing Exercise

• Target Customer
• Marketing Channel
• Content Idea
• Promotional Offer
• Basic Campaign Plan

তৈরি করা হবে।

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Course Features

✅ 20 Hours Professional Training

✅ বাংলা + English Explanation

✅ Beginner-Friendly

✅ E-commerce Fundamentals

✅ Business Model

✅ Product Research

✅ Niche Selection

✅ Market Research

✅ Competitor Analysis

✅ Product Sourcing

✅ Pricing Strategy

✅ Online Store Setup

✅ Product Listing

✅ Payment & Checkout

✅ Order Management

✅ Inventory Management

✅ Delivery & Logistics

✅ Customer Service

✅ Social Commerce

✅ E-commerce Marketing

✅ Basic SEO

✅ Conversion Optimization

✅ E-commerce Analytics

✅ Customer Retention

✅ Growth Strategy

✅ Practical Exercises

✅ Real-World E-commerce Scenarios

✅ Instructor Support

✅ Class Recording (যদি প্রযোজ্য হয়)

✅ Certificate of Completion (যদি প্রদান করা হয়)

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Who Can Join?

• Students
• Fresh Graduates
• Job Seekers
• Freelancers
• Aspiring Entrepreneurs
• Small Business Owners
• Online Sellers
• Facebook Page Sellers
• Retail Business Owners
• Startup Founders
• Digital Marketers
• যারা নিজের Product Online-এ Sell করতে চান
• যারা Traditional Business Online-এ নিতে চান

কোনো previous e-commerce experience প্রয়োজন নেই।

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After Completing This Course

এই course শেষ করার পর আপনি—

• E-commerce business কীভাবে কাজ করে তা বুঝতে পারবেন।
• নিজের জন্য suitable E-commerce business model নির্বাচন করতে পারবেন।
• Profitable niche ও product research করার basic process জানতে পারবেন।
• Target customer এবং customer persona তৈরি করতে পারবেন।
• Competitor ও market analysis করতে পারবেন।
• Product sourcing ও basic pricing strategy তৈরি করতে পারবেন।
• একটি professional online store-এর basic structure plan করতে পারবেন।
• High-quality product listing তৈরি করতে পারবেন।
• Payment ও checkout process সম্পর্কে clear understanding পাবেন।
• Order এবং inventory management করতে পারবেন।
• Delivery ও logistics process organize করতে পারবেন।
• Customer service, return ও refund requests handle করতে পারবেন।
• Social media ব্যবহার করে product promotion করতে পারবেন।
• Basic E-commerce marketing strategy তৈরি করতে পারবেন।
• Product page-এর জন্য basic SEO apply করতে পারবেন।
• Conversion rate improve করার basic techniques ব্যবহার করতে পারবেন।
• E-commerce analytics-এর গুরুত্বপূর্ণ metrics বুঝতে পারবেন।
• Existing customers থেকে repeat sales generate করার strategy তৈরি করতে পারবেন।
• E-commerce business scale করার জন্য basic growth strategy তৈরি করতে পারবেন।