Course Overview

E-commerce Business Mastery (60h) হলো একটি Advanced, Practical & Career-Focused Course, যেখানে একটি scalable ও profitable E-commerce business plan, launch, operate এবং scale করার skills শেখানো হবে।

এই course-এ E-commerce Models, Market & Product Research, Branding, Shopify, WooCommerce, Marketplace Selling, Product Listing, Pricing, Logistics, Digital Marketing, SEO, Paid Advertising, Conversion Optimization, Customer Retention, Analytics, Automation এবং AI Tools শেখানো হবে।

Practical Projects-এর মাধ্যমে learners sustainable E-commerce business তৈরি, optimize এবং scale করার complete workflow শিখবে।

What You Will Learn

✔ E-commerce Business Strategy
✔ E-commerce Business Models
✔ Market Research
✔ Niche Research
✔ Product Research
✔ Competitor Analysis
✔ Customer Persona
✔ Product Sourcing
✔ Supplier Management
✔ Private Label Basics
✔ Branding
✔ Product Pricing
✔ Profitability Analysis
✔ Shopify
✔ WooCommerce
✔ Marketplace Business
✔ Amazon FBA Fundamentals
✔ Product Listing
✔ E-commerce SEO
✔ Social Commerce
✔ Facebook & Instagram Marketing
✔ Paid Advertising
✔ Google Ads Fundamentals
✔ Content Marketing
✔ Email Marketing
✔ Conversion Rate Optimization
✔ Payment Systems
✔ Order Management
✔ Inventory Management
✔ Logistics & Delivery
✔ Customer Service
✔ Retention Strategy
✔ E-commerce Analytics
✔ Financial Management
✔ Automation
✔ AI for E-commerce
✔ Risk Management
✔ Business Scaling
✔ Growth Strategy

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Course Curriculum

Module 1 — E-commerce Business Fundamentals

• What is E-commerce?
• How E-commerce Businesses Work
• Traditional Business vs E-commerce
• E-commerce Ecosystem
• E-commerce Opportunities
• E-commerce Challenges
• Customer Journey
• Online Buying Behavior
• E-commerce Business Lifecycle
• Common E-commerce Mistakes

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Module 2 — E-commerce Business Models

• B2C
• B2B
• C2C
• D2C
• Marketplace Model
• Subscription Model
• Dropshipping Basics
• Private Label
• Wholesale
• Social Commerce
• Choosing the Right Business Model

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Module 3 — Market & Niche Research

• Market Research
• Niche Selection
• Market Demand
• Customer Problems
• Market Trends
• Competitor Research
• Market Size
• Competition Level
• Product Opportunity
• Niche Validation
• Building a Sustainable Market Position

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Module 4 — Customer Research & Buyer Persona

• Target Customer
• Customer Segmentation
• Buyer Persona
• Customer Pain Points
• Buying Behavior
• Customer Needs
• Customer Journey
• Customer Expectations
• Customer Lifetime Value
• Customer-Centric Business Strategy

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Module 5 — Product Research & Validation

• Product Research Fundamentals
• Product Demand
• Competition
• Product Differentiation
• Product Trends
• Reviews Analysis
• Product Validation
• Product Testing
• Product-Market Fit
• Building a Product Portfolio

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Module 6 — Product Sourcing & Supplier Management

• Local vs International Sourcing
• Supplier Research
• Manufacturer vs Supplier
• Supplier Verification
• MOQ
• Samples
• Product Quality
• Supplier Communication
• Negotiation
• Quality Control
• Managing Supplier Relationships

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Module 7 — Branding & Product Positioning

• What is E-commerce Branding?
• Brand Identity
• Brand Name
• Logo
• Packaging
• Brand Story
• Value Proposition
• Product Positioning
• Differentiation
• Building Customer Trust
• Creating a Strong E-commerce Brand

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Module 8 — E-commerce Pricing & Profitability

• Pricing Fundamentals
• Product Cost
• Shipping Cost
• Packaging Cost
• Platform Fees
• Payment Fees
• Marketing Cost
• Customer Acquisition Cost
• Profit Margin
• Gross Profit
• Net Profit
• Break-Even Analysis
• ROI
• Pricing Strategy

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Module 9 — E-commerce Store Development

• Online Store Fundamentals
• Store Architecture
• Domain & Hosting Basics
• Store Navigation
• Homepage
• Product Pages
• Category Pages
• Cart
• Checkout
• Customer Account
• Mobile Responsive Design
• E-commerce UX

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Module 10 — Shopify E-commerce

• Shopify Fundamentals
• Shopify Store Setup
• Product Management
• Collections
• Themes
• Theme Customization
• Shopify Apps
• Payment
• Shipping
• Shopify SEO
• Shopify Analytics
• Store Launch

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Module 11 — WooCommerce E-commerce

• WooCommerce Fundamentals
• WordPress + WooCommerce
• Product Management
• Product Variations
• Inventory
• Themes
• Plugins
• Payment Gateway
• Shipping
• Coupons
• WooCommerce SEO
• Store Optimization
• Store Launch

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Module 12 — Marketplace Business

• What is Marketplace Selling?
• Marketplace vs Own Store
• Marketplace Strategy
• Product Listing
• Pricing
• Marketplace Fees
• Customer Reviews
• Order Fulfillment
• Seller Performance
• Marketplace Growth Strategy

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Module 13 — Amazon FBA Fundamentals

• Amazon FBA
• FBA vs FBM
• Product Research
• Niche Selection
• Competitor Analysis
• Supplier Sourcing
• Product Costing
• Amazon Listing
• FBA Shipment
• Inventory Management
• Amazon PPC Basics
• Account Health
• Amazon Business Scaling

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Module 14 — Product Listing & Conversion Copywriting

• Product Titles
• Product Descriptions
• Bullet Points
• Product Benefits
• Features vs Benefits
• Product Images
• Customer Reviews
• Social Proof
• Call-to-Action
• Conversion-Focused Copy
• Mobile-Friendly Product Pages

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Module 15 — E-commerce SEO

• E-commerce SEO Fundamentals
• Keyword Research
• Product Keywords
• Category Keywords
• Search Intent
• Product Page SEO
• Category Page SEO
• Meta Title
• Meta Description
• Image SEO
• Internal Linking
• Technical SEO Basics
• Organic Traffic Strategy

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Module 16 — Social Commerce

• Social Commerce Fundamentals
• Facebook Business Page
• Instagram Business
• Product Content
• Social Media Product Promotion
• Messenger Selling
• Social Proof
• Reviews & Testimonials
• Influencer Marketing Basics
• Community Building
• Social Commerce Strategy

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Module 17 — Content Marketing

• Content Strategy
• Product Content
• Educational Content
• Promotional Content
• Video Content
• Short-Form Content
• User-Generated Content
• Storytelling
• Content Calendar
• Content Distribution
• Content-to-Sales Strategy

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Module 18 — Paid Advertising

• Paid Advertising Fundamentals
• Facebook/Instagram Ads
• Campaign Objectives
• Audience Targeting
• Creative Strategy
• Ad Copy
• Budgeting
• Retargeting
• Conversion Campaigns
• Google Ads Fundamentals
• ROAS
• Campaign Optimization

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Module 19 — Conversion Rate Optimization

• What is Conversion Rate?
• Product Page Optimization
• Landing Pages
• CTA
• Trust Signals
• Reviews
• Offers
• Urgency & Scarcity
• Checkout Optimization
• Cart Abandonment
• A/B Testing Basics
• Improving Conversion Rate

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Module 20 — Payment & Checkout Systems

• Online Payment Fundamentals
• Payment Gateway
• Cash on Delivery
• Mobile Financial Services
• Checkout Process
• Payment Security
• Failed Payments
• Payment Confirmation
• Checkout Optimization
• Building Customer Trust

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Module 21 — Order & Inventory Management

• Order Processing
• Inventory Management
• SKU
• Stock Tracking
• Reorder Point
• Safety Stock
• Stockout Management
• Overstock Management
• Order Fulfillment
• Returns
• Refunds
• Operational Efficiency

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Module 22 — Logistics & Delivery

• E-commerce Logistics
• Courier Selection
• Shipping Zones
• Delivery Charges
• Local vs National Delivery
• International Shipping Basics
• Packaging
• Order Tracking
• Failed Delivery
• Reverse Logistics
• Delivery Cost Optimization

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Module 23 — Customer Service & Retention

• Customer Service Fundamentals
• Customer Communication
• Complaint Handling
• Return & Refund
• Customer Satisfaction
• Customer Retention
• Repeat Purchases
• Loyalty Programs
• Email Follow-Up
• Remarketing
• Customer Lifetime Value
• Building Long-Term Relationships

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Module 24 — E-commerce Analytics

• E-commerce Analytics
• Website Traffic
• Sessions
• Product Views
• Add to Cart
• Checkout
• Conversion Rate
• Average Order Value
• Customer Acquisition Cost
• Customer Lifetime Value
• Sales Performance
• Marketing Performance
• Profitability Analysis

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Module 25 — E-commerce Financial Management

• Revenue
• Cost of Goods Sold
• Gross Profit
• Operating Expenses
• Net Profit
• Cash Flow
• Working Capital
• Inventory Investment
• Marketing Budget
• Financial Forecasting
• Break-Even Analysis
• Business Financial Dashboard

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Module 26 — Automation & AI for E-commerce

• E-commerce Automation
• Order Automation
• Inventory Automation
• Customer Communication
• Marketing Automation
• Email Automation
• Reporting Automation
• AI for Product Research
• AI for Product Descriptions
• AI for Content Creation
• AI for Customer Support
• AI-Assisted Business Analysis

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Module 27 — E-commerce Risk Management

• Business Risks
• Product Risk
• Supplier Risk
• Inventory Risk
• Financial Risk
• Marketing Risk
• Platform Risk
• Payment Risk
• Customer Fraud Basics
• Data Security
• Contingency Planning
• Business Continuity

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Module 28 — E-commerce Growth Strategy

• Scaling an E-commerce Business
• Product Expansion
• Market Expansion
• New Customer Acquisition
• Customer Retention
• Increasing Average Order Value
• Improving Conversion Rate
• Brand Expansion
• Marketplace Expansion
• Marketing Scaling
• Operational Scaling
• Building Sustainable Growth

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Module 29 — E-commerce Leadership & Team Building

• Building an E-commerce Team
• Roles & Responsibilities
• Marketing Team
• Operations Team
• Customer Support
• Product Team
• Performance Management
• Delegation
• Outsourcing
• Freelancer Management
• Building an Efficient E-commerce Operation

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Module 30 — E-commerce Business Mastery Capstone

• Business Model
• Market Research
• Product Strategy
• Customer Persona
• Brand Strategy
• Store Strategy
• Marketing Plan
• Sales Strategy
• Operations Plan
• Financial Plan
• Risk Management
• KPI Dashboard
• Growth Strategy
• 90-Day Action Plan
• Long-Term Business Roadmap

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Practical E-commerce Business Projects

Course-এর practical sessions-এ learners একটি complete E-commerce business-এর জন্য strategic plan তৈরি করবেন।

🔎 Project 1 — Market & Product Research

• Market
• Niche
• Target Customer
• Product
• Competition
• Demand
• Opportunity

analyse করা হবে।

🏷️ Project 2 — Brand Strategy

একটি hypothetical business-এর জন্য—

• Brand Name
• Positioning
• Value Proposition
• Target Customer
• Brand Message
• Product Differentiation

তৈরি করা হবে।

🧮 Project 3 — Profitability Analysis

একটি product-এর জন্য—

• Product Cost
• Shipping
• Packaging
• Platform Fees
• Marketing Cost
• Selling Price
• Gross Profit
• Net Profit
• Break-Even

calculate করা হবে।

🏪 Project 4 — E-commerce Store Strategy

একটি online store-এর জন্য—

• Homepage
• Product Page
• Category
• Navigation
• Cart
• Checkout
• Customer Journey

plan করা হবে।

📢 Project 5 — Marketing Campaign

একটি product-এর জন্য—

• Target Audience
• Content
• Facebook/Instagram Ads
• Google Ads Basics
• Retargeting
• Budget
• KPI
• ROAS

সহ একটি campaign plan তৈরি করা হবে।

📦 Project 6 — Operations Plan

• Inventory
• Order Processing
• Packaging
• Delivery
• Returns
• Customer Support

এর complete workflow তৈরি করা হবে।

📊 Project 7 — E-commerce Dashboard

Business-এর জন্য গুরুত্বপূর্ণ—

• Revenue
• Profit
• Orders
• Conversion Rate
• AOV
• CAC
• Customer Retention
• ROAS

metrics identify করা হবে।

🚀 Final Capstone Project

Course শেষে learners একটি complete E-commerce Business Mastery Plan তৈরি করবেন, যেখানে থাকবে—

• Business Model
• Product Strategy
• Brand Strategy
• Store Strategy
• Marketing Strategy
• Sales Strategy
• Operations Plan
• Financial Plan
• Risk Management
• KPI Dashboard
• Growth Strategy
• 90-Day Action Plan

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Course Features

✅ 60 Hours Advanced E-commerce Training

✅ বাংলা + English Explanation

✅ Advanced / Mastery Level

✅ E-commerce Business Strategy

✅ Product & Niche Research

✅ Customer Research

✅ Competitor Analysis

✅ Product Sourcing

✅ Supplier Management

✅ Branding

✅ Pricing & Profitability

✅ Shopify

✅ WooCommerce

✅ Marketplace Business

✅ Amazon FBA Fundamentals

✅ Product Listing

✅ E-commerce SEO

✅ Social Commerce

✅ Content Marketing

✅ Facebook & Instagram Advertising

✅ Google Ads Fundamentals

✅ Conversion Optimization

✅ Payment & Checkout

✅ Order Management

✅ Inventory Management

✅ Logistics & Delivery

✅ Customer Retention

✅ E-commerce Analytics

✅ Financial Management

✅ Automation

✅ AI for E-commerce

✅ Risk Management

✅ Business Scaling

✅ Team Building

✅ Practical Projects

✅ Business Case Studies

✅ Final Capstone Project

✅ Instructor Support

✅ Class Recording (যদি প্রযোজ্য হয়)

✅ Certificate of Completion (যদি প্রদান করা হয়)

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Who Can Join?

• Entrepreneurs
• Business Owners
• E-commerce Business Owners
• Online Sellers
• Shopify Store Owners
• WooCommerce Store Owners
• Amazon Sellers
• Digital Marketers
• E-commerce Professionals
• Freelancers
• Business Development Professionals
• Startup Founders
• Retail Business Owners
• Product Manufacturers
• Students interested in E-commerce
• যারা নিজের Online Business শুরু করতে চান
• যারা Existing E-commerce Business Scale করতে চান

Basic E-commerce knowledge থাকলে courseটি সবচেয়ে ভালোভাবে follow করা যাবে।

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After Completing This Course

এই course শেষ করার পর আপনি—

একটি complete E-commerce Business Plan এবং 90-Day Action Plan তৈরি করতে পারবেন।

Complete E-commerce business ecosystem বুঝতে পারবেন।

Business-এর জন্য suitable E-commerce model নির্বাচন করতে পারবেন।

Market, niche এবং product research করতে পারবেন।

Target customer এবং buyer persona তৈরি করতে পারবেন।

Product-market fit validate করার basic framework ব্যবহার করতে পারবেন।

Supplier research এবং sourcing strategy তৈরি করতে পারবেন।

Strong product positioning এবং brand strategy তৈরি করতে পারবেন।

Product pricing ও profitability analyse করতে পারবেন।

Shopify এবং WooCommerce-এর business use cases বুঝতে পারবেন।

Marketplace এবং Amazon FBA business model সম্পর্কে practical foundation পাবেন।

High-converting product listing তৈরি করতে পারবেন।

E-commerce SEO strategy তৈরি করতে পারবেন।

Social Commerce ও Content Marketing ব্যবহার করতে পারবেন।

Paid advertising campaign-এর basic strategy তৈরি করতে পারবেন।

Conversion Rate Optimization-এর techniques apply করতে পারবেন।

Payment, checkout, order এবং inventory workflow manage করতে পারবেন।

Logistics, delivery, returns এবং customer support-এর operational system তৈরি করতে পারবেন।

Customer retention ও repeat sales strategy তৈরি করতে পারবেন।

E-commerce analytics ব্যবহার করে business performance measure করতে পারবেন।

Revenue, cost, profit, cash flow এবং break-even-এর মতো financial metrics বুঝতে পারবেন।

Automation এবং AI tools ব্যবহার করে repetitive business tasks improve করতে পারবেন।

E-commerce business-এর বিভিন্ন risks identify ও manage করতে পারবেন।

Team build, delegation এবং outsourcing-এর fundamentals বুঝতে পারবেন।

Existing business scale করার জন্য product, market, marketing ও operational expansion strategy তৈরি করতে পারবেন।