Course Overview

Strategic Planning (30h) হলো একটি Practical & Business-Focused Course, যেখানে organization-এর long-term goals নির্ধারণ করে structured roadmap, priorities এবং action plan তৈরি করা শেখানো হবে।

এই course-এ Strategic Thinking, Vision & Mission, SWOT, PESTLE, Goal Setting, Strategic Objectives, Resource Planning, Risk Management, KPI Development, Action Planning এবং Strategy Implementation শেখানো হবে।

Practical Exercises-এর মাধ্যমে learners একটি business বা organization-এর জন্য clear, measurable ও actionable strategic plan তৈরি, implement এবং monitor করার দক্ষতা অর্জন করবে।

What You Will Learn

✔ Strategic Planning Fundamentals
✔ Strategic Thinking
✔ Vision & Mission Development
✔ Environmental Analysis
✔ SWOT Analysis
✔ PESTLE Analysis
✔ Market & Industry Analysis
✔ Stakeholder Analysis
✔ Strategic Priorities
✔ Goal Setting
✔ SMART Goals
✔ Strategic Objectives
✔ Business KPIs
✔ Resource Allocation
✔ Budget Planning
✔ Risk Management
✔ Scenario Planning
✔ Action Planning
✔ Strategy Implementation
✔ Performance Monitoring
✔ KPI Dashboard
✔ Strategic Review
✔ Corrective Actions
✔ Long-Term Roadmap

---

Course Curriculum

Module 1 — Strategic Planning Fundamentals

• What is Strategic Planning?
• Strategy vs Strategic Planning
• Strategy vs Tactics
• Strategic Thinking
• Strategic Management Overview
• Importance of Strategic Planning
• Strategic Planning Process
• Common Planning Mistakes
• Characteristics of an Effective Strategic Plan

---

Module 2 — Vision, Mission & Core Values

• What is Vision?
• Creating a Clear Vision
• What is Mission?
• Mission Statement
• Core Values
• Organizational Purpose
• Aligning Vision & Mission
• Communicating Strategic Direction
• Examples of Effective Vision & Mission

---

Module 3 — Current State Analysis

• Understanding Current Business Position
• Business Performance
• Products & Services
• Customers
• Revenue
• Costs
• Resources
• Capabilities
• Operational Performance
• Identifying Strategic Gaps

---

Module 4 — External Environment Analysis

• Industry Analysis
• Market Trends
• Economic Factors
• Technology Trends
• Customer Trends
• Regulatory Environment
• Competitive Environment
• Market Opportunities
• External Threats

---

Module 5 — SWOT Analysis

Strengths

• Internal Strengths
• Resources
• Capabilities
• Brand
• Customer Relationships

Weaknesses

• Operational Gaps
• Resource Limitations
• Skill Gaps
• Financial Constraints

Opportunities

• Market Opportunities
• New Customers
• New Products
• Technology

Threats

• Competition
• Market Changes
• Economic Risks
• Regulatory Risks

Strategic SWOT

• SO Strategy
• WO Strategy
• ST Strategy
• WT Strategy

---

Module 6 — PESTLE Analysis

• Political
• Economic
• Social
• Technological
• Legal
• Environmental

PESTLE analysis ব্যবহার করে external environment-এর impact identify করা হবে এবং planning-এর মধ্যে সেই factors কীভাবে incorporate করতে হয় তা শেখানো হবে।

---

Module 7 — Stakeholder Analysis

• Who are Stakeholders?
• Internal Stakeholders
• External Stakeholders
• Customer Stakeholders
• Employees
• Partners
• Suppliers
• Investors
• Government & Regulators
• Stakeholder Expectations
• Stakeholder Mapping
• Stakeholder Prioritization

---

Module 8 — Strategic Goals & Objectives

• Setting Strategic Goals
• Long-Term Goals
• Short-Term Goals
• Strategic Objectives
• SMART Goals
• Specific
• Measurable
• Achievable
• Relevant
• Time-Bound
• Goal Prioritization
• Aligning Goals with Business Vision

---

Module 9 — Strategic Prioritization

• Identifying Strategic Priorities
• Important vs Urgent
• Business Impact
• Resource Requirements
• Feasibility
• Strategic Trade-offs
• Priority Matrix
• Selecting High-Impact Initiatives
• Avoiding Strategic Overload

---

Module 10 — Resource Planning

• Human Resources
• Financial Resources
• Technology
• Infrastructure
• Skills
• Time
• Equipment
• Resource Gaps
• Resource Allocation
• Optimizing Available Resources

---

Module 11 — Budget & Financial Planning

• Strategic Budgeting
• Revenue Forecast
• Cost Estimation
• Investment Planning
• Operating Budget
• Marketing Budget
• Project Budget
• Cash Flow Considerations
• ROI
• Financial Priorities
• Budget Monitoring

---

Module 12 — Risk Management

• Strategic Risk
• Financial Risk
• Operational Risk
• Market Risk
• Technology Risk
• Competitive Risk
• People Risk
• Supplier Risk
• Risk Assessment
• Risk Probability
• Risk Impact
• Risk Mitigation
• Contingency Planning

---

Module 13 — Scenario Planning

• What is Scenario Planning?
• Best-Case Scenario
• Base-Case Scenario
• Worst-Case Scenario
• Market Uncertainty
• Business Disruption
• Scenario Analysis
• Strategic Responses
• Preparing for Change

---

Module 14 — Strategic Initiatives

• What are Strategic Initiatives?
• Initiative Selection
• Strategic Projects
• Expected Outcomes
• Initiative Prioritization
• Ownership
• Timeline
• Resources
• Dependencies
• Strategic Initiative Portfolio

---

Module 15 — Action Planning

• Turning Strategy into Action
• Action Plan
• Tasks
• Responsibilities
• Deadlines
• Milestones
• Resources
• Deliverables
• Accountability
• Action Plan Tracking

---

Module 16 — Strategy Implementation

• Strategy Execution
• Communicating the Plan
• Team Alignment
• Role & Responsibility
• Leadership Support
• Change Management
• Execution Challenges
• Overcoming Resistance
• Maintaining Strategic Focus

---

Module 17 — KPI & Performance Management

• What are KPIs?
• Leading vs Lagging Indicators
• Business KPIs
• Financial KPIs
• Customer KPIs
• Marketing KPIs
• Operational KPIs
• Employee KPIs
• KPI Targets
• KPI Dashboard
• Performance Measurement

---

Module 18 — Monitoring & Strategic Review

• Tracking Strategic Progress
• Monthly Review
• Quarterly Review
• Performance Analysis
• KPI Review
• Strategic Initiative Review
• Identifying Deviations
• Corrective Actions
• Updating Strategic Priorities
• Continuous Improvement

---

Module 19 — Change & Adaptation

• Why Strategies Change
• Market Changes
• Customer Changes
• Technology Changes
• Competitor Changes
• Organizational Changes
• Strategic Flexibility
• Adaptive Planning
• Change Management
• Updating the Strategic Plan

---

Module 20 — Building the Strategic Roadmap

• Strategic Roadmap
• 1-Year Plan
• 3-Year Plan
• Long-Term Vision
• Strategic Milestones
• Major Initiatives
• Timeline
• Resource Requirements
• KPI Targets
• Review Points

---

Practical Strategic Planning Projects

Course-এর practical sessions-এ learners একটি real বা hypothetical organization/business নিয়ে complete strategic planning process practice করবেন।

📊 Project 1 — Current State Assessment

Business-এর—

• Current Performance
• Products
• Customers
• Revenue
• Costs
• Resources
• Capabilities
• Strategic Gaps

analyse করা হবে।

🔎 Project 2 — SWOT & PESTLE Analysis

একটি organization-এর জন্য complete—

SWOT + PESTLE Analysis

তৈরি করা হবে।

🎯 Project 3 — Strategic Goals

Business-এর জন্য—

• Vision
• Mission
• Strategic Goals
• SMART Objectives
• KPIs

তৈরি করা হবে।

🧩 Project 4 — Strategic Priority Matrix

Business-এর বিভিন্ন initiatives-এর—

• Impact
• Cost
• Effort
• Feasibility
• Urgency

analyse করে strategic priorities select করা হবে।

💰 Project 5 — Resource & Budget Plan

একটি strategic initiative-এর জন্য—

• Human Resources
• Technology
• Budget
• Timeline
• Required Skills

plan করা হবে।

🚀 Project 6 — Strategic Action Plan

একটি strategic goal-এর জন্য—

• Tasks
• Responsibilities
• Timeline
• Milestones
• KPIs
• Expected Outcomes

সহ action plan তৈরি করা হবে।

📈 Final Project — Complete Strategic Plan

Course শেষে একটি complete Strategic Planning Document তৈরি করা হবে, যেখানে থাকবে—

• Vision
• Mission
• Current State Analysis
• SWOT
• PESTLE
• Stakeholder Analysis
• Strategic Goals
• Strategic Objectives
• Strategic Priorities
• Resource Plan
• Budget
• Risk Management
• Strategic Initiatives
• Action Plan
• KPIs
• Performance Review System
• Strategic Roadmap

---

Course Features

✅ 30 Hours Professional Training

✅ বাংলা + English Explanation

✅ Intermediate Level

✅ Strategic Thinking

✅ Strategic Planning Framework

✅ Vision & Mission

✅ Current State Analysis

✅ Market & Industry Analysis

✅ SWOT Analysis

✅ PESTLE Analysis

✅ Stakeholder Analysis

✅ SMART Goals

✅ Strategic Objectives

✅ Strategic Prioritization

✅ Resource Planning

✅ Budget Planning

✅ Risk Management

✅ Scenario Planning

✅ Strategic Initiatives

✅ Action Planning

✅ Strategy Implementation

✅ KPI Development

✅ Performance Monitoring

✅ Strategic Review

✅ Change Management

✅ Long-Term Roadmap

✅ Practical Projects

✅ Real-World Business Cases

✅ Final Strategic Plan

✅ Instructor Support

✅ Class Recording (যদি প্রযোজ্য হয়)

✅ Certificate of Completion (যদি প্রদান করা হয়)

---

Who Can Join?

• Entrepreneurs
• Business Owners
• Startup Founders
• Managers
• Team Leaders
• Executives
• Business Development Professionals
• Operations Managers
• Marketing Managers
• Project Managers
• HR Professionals
• Consultants
• NGO / Organization Managers
• Strategic Planning Professionals
• Students interested in Management & Business

Basic Business Strategy knowledge থাকলে courseটি আরও সহজে follow করা যাবে, তবে এটি বাধ্যতামূলক নয়।

---

After Completing This Course

এই course শেষ করার পর আপনি—

• Strategic Planning-এর complete process বুঝতে পারবেন।
• Business বা organization-এর current state analyse করতে পারবেন।
• Vision, Mission এবং Core Values develop করতে পারবেন।
• Internal ও external business environment analyse করতে পারবেন।
• SWOT এবং PESTLE analysis তৈরি করতে পারবেন।
• Stakeholder identify ও prioritize করতে পারবেন।
• Clear strategic goals এবং SMART objectives তৈরি করতে পারবেন।
• Business-এর high-impact strategic priorities identify করতে পারবেন।
• Human, financial, technological এবং অন্যান্য resources strategically allocate করতে পারবেন।
• Strategic budgeting এবং basic financial planning করতে পারবেন।
• Business risks identify, assess এবং mitigate করতে পারবেন।
• Best-case, base-case এবং worst-case scenario নিয়ে planning করতে পারবেন।
• Strategic initiatives select ও prioritize করতে পারবেন।
• Strategy-কে detailed action plan-এ convert করতে পারবেন।
• Team roles, responsibilities, deadlines এবং milestones define করতে পারবেন।
• Strategy implementation এবং change management-এর fundamentals apply করতে পারবেন।
• Business-এর জন্য relevant KPIs ও performance dashboard তৈরি করতে পারবেন।
• Strategic performance monitor এবং review করতে পারবেন।
• Performance অনুযায়ী corrective action নিতে পারবেন।
• Market বা business environment পরিবর্তন হলে strategic plan adapt করতে পারবেন।
• 1-year, 3-year এবং long-term strategic roadmap তৈরি করতে পারবেন।
• একটি complete, measurable এবং actionable Strategic Plan তৈরি করতে পারবেন।