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Courses / Entrepreneurship Academy / Advanced Sales Strategy
📘 Beginner ⏱ 45 Hours

Advanced Sales Strategy

Course Overview

Sales Leadership (60h) হলো একটি Advanced & Practical Leadership Program, যেখানে high-performing sales team তৈরি, lead এবং manage করার skills শেখানো হবে।

এই course-এ Sales Strategy, Target Setting, Territory Planning, Pipeline Management, Sales Forecasting, Performance Management, Coaching, Motivation, Recruitment, Sales Training, CRM, Sales Analytics, Negotiation এবং Strategic Account Management শেখানো হবে।

Practical Exercises-এর মাধ্যমে learners sales performance improve, pipeline manage, realistic targets set এবং sustainable revenue growth-এর জন্য একটি complete Sales Leadership Strategy তৈরি করতে পারবে।

What You Will Learn

✔ Advanced Sales Strategy

✔ Sales Planning

✔ Market Segmentation

✔ Ideal Customer Profile (ICP)

✔ Territory Planning

✔ Account Prioritization

✔ Customer Acquisition Strategy

✔ Consultative Selling

✔ Solution Selling

✔ Enterprise Sales

✔ Complex Sales Cycle

✔ Stakeholder Management

✔ Sales Funnel Optimization

✔ Sales Pipeline Management

✔ Pipeline Forecasting

✔ Revenue Forecasting

✔ Sales KPIs

✔ Sales Performance Analytics

✔ Strategic Account Management

✔ Customer Retention

✔ Upselling & Cross-Selling

✔ Pricing Strategy

✔ Value-Based Selling

✔ Advanced Negotiation

✔ Enterprise Negotiation

✔ Sales Enablement

✔ Sales Process Optimization

✔ Sales Automation

✔ CRM Strategy

✔ Sales Team Management

✔ Sales Coaching

✔ Incentive & Target Planning

✔ Revenue Growth Strategy

Course Curriculum

Module 1 — Advanced Sales Strategy Fundamentals

  • What is Sales Strategy?
  • Sales Strategy vs Sales Tactics
  • Strategic Sales Planning
  • Revenue-Focused Selling
  • Sales Objectives
  • Sales Goals & Targets
  • Market Positioning
  • Competitive Sales Strategy
  • Building a Scalable Sales System
  • Common Strategic Sales Mistakes

Module 2 — Market Segmentation & ICP

  • Market Segmentation
  • B2B & B2C Segmentation
  • Customer Segments
  • Ideal Customer Profile (ICP)
  • Buyer Persona
  • Customer Value
  • High-Value Customer Identification
  • Account Prioritization
  • Market Potential Analysis
  • Segment-Based Sales Strategy

Module 3 — Territory & Account Planning

  • Sales Territory Planning
  • Geographic Territories
  • Industry-Based Territories
  • Account Mapping
  • Target Account Lists
  • Strategic Account Selection
  • Account Potential
  • Revenue Opportunity
  • Account Prioritization
  • Territory Performance Analysis

Module 4 — Customer Acquisition Strategy

  • Customer Acquisition Fundamentals
  • Acquisition Channels
  • Inbound vs Outbound Sales
  • Lead Generation Strategy
  • Prospecting Strategy
  • Referral Strategy
  • Partnership-Based Acquisition
  • Digital Prospecting
  • Customer Acquisition Cost (CAC)
  • Acquisition Channel Optimization

Module 5 — Advanced Consultative Selling

  • Consultative Selling
  • Customer-Centric Sales
  • Solution Selling
  • Problem-Based Selling
  • Value-Based Selling
  • Business Needs Analysis
  • Pain Point Discovery
  • Business Impact Analysis
  • ROI-Based Selling
  • Building a Strategic Sales Conversation

Module 6 — Enterprise & Complex Sales

  • Enterprise Sales Fundamentals
  • Complex Sales Cycle
  • Large Accounts
  • Multiple Decision-Makers
  • Buying Committees
  • Stakeholder Mapping
  • Economic Buyer
  • Technical Buyer
  • Procurement
  • Internal Champions
  • Managing Long Sales Cycles

Module 7 — Sales Funnel Optimization

  • Understanding the Sales Funnel
  • Awareness to Conversion
  • Lead-to-Opportunity
  • Opportunity-to-Customer
  • Funnel Metrics
  • Conversion Rate
  • Funnel Bottlenecks
  • Pipeline Leakage
  • Improving Sales Conversion
  • Funnel Optimization Strategy

Module 8 — Advanced Sales Pipeline Management

  • Sales Pipeline Fundamentals
  • Pipeline Stages
  • Opportunity Management
  • Deal Qualification
  • Pipeline Health
  • Pipeline Coverage
  • Pipeline Velocity
  • Stalled Opportunities
  • Deal Prioritization
  • Pipeline Review

Module 9 — Sales Forecasting & Revenue Planning

  • Sales Forecasting Fundamentals
  • Revenue Forecasting
  • Forecasting Methods
  • Historical Data
  • Pipeline-Based Forecasting
  • Weighted Pipeline
  • Forecast Accuracy
  • Sales Target Planning
  • Revenue Projection
  • Managing Forecast Risk

Module 10 — Advanced Negotiation Strategy

  • Advanced Negotiation Fundamentals
  • Negotiation Preparation
  • Power Dynamics
  • Customer Leverage
  • Value-Based Negotiation
  • Price Negotiation
  • Discount Strategy
  • Contract Terms
  • Payment Terms
  • Procurement Negotiation
  • Win-Win Negotiation
  • Protecting Profit Margins

Module 11 — Pricing & Value Strategy

  • Pricing Strategy
  • Value-Based Pricing
  • Customer Perceived Value
  • Price Positioning
  • Premium Pricing
  • Discount Management
  • Competitive Pricing
  • Bundling
  • Packaging
  • Price Objection
  • Communicating ROI

Module 12 — Strategic Account Management

  • What is Strategic Account Management?
  • Key Account Identification
  • Account Planning
  • Account Growth Strategy
  • Stakeholder Mapping
  • Relationship Management
  • Customer Success
  • Retention Strategy
  • Renewal Strategy
  • Upselling
  • Cross-Selling
  • Account Expansion

Module 13 — Customer Retention & Revenue Expansion

  • Customer Retention Strategy
  • Customer Lifetime Value (CLV)
  • Churn Analysis
  • Customer Health
  • Renewal Management
  • Expansion Revenue
  • Upselling Strategy
  • Cross-Selling Strategy
  • Referral Strategy
  • Customer Loyalty

Module 14 — Sales Process Optimization

  • Sales Process Audit
  • Identifying Sales Bottlenecks
  • Sales Workflow
  • Standard Operating Procedures
  • Sales Playbook
  • Qualification Process
  • Sales Handoff
  • Process Automation
  • Reducing Sales Cycle
  • Improving Sales Productivity

Module 15 — CRM & Sales Technology

  • CRM Strategy
  • CRM Implementation Fundamentals
  • Lead Management
  • Account Management
  • Opportunity Management
  • Activity Tracking
  • Sales Automation
  • Follow-Up Automation
  • Reporting & Dashboards
  • CRM Data Quality
  • Technology-Enabled Sales

Module 16 — Sales Analytics & KPIs

  • Sales Metrics
  • Revenue Metrics
  • Pipeline Metrics
  • Conversion Metrics
  • Customer Metrics
  • Sales Productivity
  • Win Rate
  • Average Deal Size
  • Sales Cycle Length
  • CAC
  • CLV
  • Churn Rate
  • Retention Rate
  • Pipeline Velocity
  • Forecast Accuracy

Module 17 — Sales Enablement

  • What is Sales Enablement?
  • Sales Content
  • Sales Playbooks
  • Sales Scripts
  • Proposal Templates
  • Case Studies
  • Product Training
  • Competitive Battlecards
  • Sales Tools
  • Improving Sales Productivity

Module 18 — Sales Team Management

  • Building a Sales Team
  • Sales Roles
  • Team Structure
  • Sales Targets
  • Territory Assignment
  • Performance Management
  • Sales Coaching
  • Sales Training
  • Motivation
  • Incentive Plans
  • Commission Structures
  • Team Communication

Module 19 — Sales Leadership

  • Sales Leadership Fundamentals
  • Strategic Decision Making
  • Coaching Salespeople
  • Performance Reviews
  • Pipeline Reviews
  • Sales Meetings
  • Goal Setting
  • Accountability
  • Team Culture
  • Managing Underperformance
  • Building a High-Performance Sales Team

Module 20 — Revenue Growth Strategy

  • Revenue Growth Fundamentals
  • New Customer Growth
  • Existing Customer Growth
  • Market Expansion
  • Product Expansion
  • Channel Expansion
  • Strategic Partnerships
  • Pricing Growth
  • Customer Retention
  • Sales Productivity
  • Sustainable Revenue Growth

Practical Projects & Exercises

Course-এর advanced nature অনুযায়ী learners real-world sales strategy নিয়ে practical project করবে।

📊 Sales Strategy Project

একটি hypothetical বা নিজের Business-এর জন্য—

  • Market Analysis
  • Customer Segmentation
  • ICP
  • Buyer Persona
  • Competitor Analysis
  • Sales Objectives
  • Sales Channels
  • Customer Acquisition Strategy

তৈরি করা হবে।

🎯 Account Strategy

  • Target Account Selection
  • Account Research
  • Stakeholder Mapping
  • Account Opportunity
  • Account Growth Plan

📈 Sales Funnel Analysis

  • Funnel Mapping
  • Conversion Analysis
  • Bottleneck Identification
  • Pipeline Optimization

💰 Revenue Forecast

  • Sales Target
  • Pipeline Value
  • Weighted Pipeline
  • Revenue Projection
  • Forecast Risk

🤝 Negotiation Simulation

  • Price Negotiation
  • Procurement Negotiation
  • Discount Request
  • Contract Terms
  • Win-Win Strategy

🚀 Growth Strategy

একটি complete Sales & Revenue Growth Roadmap তৈরি করা হবে।

Course Features

✅ 45 Hours Advanced Training

✅ বাংলা + English Explanation

✅ Intermediate to Advanced Level

✅ Advanced Sales Strategy

✅ Market Segmentation

✅ ICP & Buyer Persona

✅ Territory Planning

✅ Account Planning

✅ Customer Acquisition Strategy

✅ Consultative Selling

✅ Solution Selling

✅ Enterprise Sales

✅ Complex Sales Management

✅ Sales Funnel Optimization

✅ Pipeline Management

✅ Sales Forecasting

✅ Revenue Planning

✅ Advanced Negotiation

✅ Pricing Strategy

✅ Strategic Account Management

✅ Customer Retention

✅ Upselling & Cross-Selling

✅ CRM Strategy

✅ Sales Automation

✅ Sales Analytics

✅ Sales Enablement

✅ Sales Team Management

✅ Sales Leadership

✅ Revenue Growth Strategy

✅ Practical Projects

✅ Real-World Sales Scenarios

✅ Case Studies

✅ Instructor Support

✅ Class Recording (যদি প্রযোজ্য হয়)

✅ Certificate of Completion (যদি প্রদান করা হয়)

Who Can Join?

  • Sales Executives
  • Senior Sales Executives
  • Business Development Executives
  • Business Development Managers
  • Sales Managers
  • Sales Team Leaders
  • Account Managers
  • Key Account Managers
  • Enterprise Sales Professionals
  • Sales Consultants
  • Entrepreneurs
  • Business Owners
  • Startup Founders
  • Revenue/Growth Professionals
  • Marketing & Sales Professionals

Basic Sales knowledge থাকলে courseটি সবচেয়ে ভালোভাবে follow করা যাবে।

After Completing This Course

এই course শেষ করার পর আপনি—

  • একটি professional Sales Strategy তৈরি করতে পারবেন।
  • Market segmentation এবং Ideal Customer Profile তৈরি করতে পারবেন।
  • High-value target accounts identify ও prioritize করতে পারবেন।
  • Sales territory এবং account planning করতে পারবেন।
  • Customer acquisition strategy develop করতে পারবেন।
  • Consultative ও Value-Based Selling-এর advanced techniques ব্যবহার করতে পারবেন।
  • Complex এবং Enterprise Sales Cycle manage করতে পারবেন।
  • Multiple stakeholders-এর সঙ্গে strategicভাবে কাজ করতে পারবেন।
  • Sales Funnel-এর bottleneck identify ও optimize করতে পারবেন।
  • Sales Pipeline effectively manage করতে পারবেন।
  • Pipeline health ও sales velocity analyze করতে পারবেন।
  • Data ব্যবহার করে Sales Forecast এবং Revenue Forecast তৈরি করতে পারবেন।
  • Advanced negotiation ও pricing strategy ব্যবহার করতে পারবেন।
  • Strategic Accounts-এর জন্য account growth plan তৈরি করতে পারবেন।
  • Customer retention, upselling ও cross-selling strategy তৈরি করতে পারবেন।
  • CRM এবং sales automation-এর মাধ্যমে sales process optimize করতে পারবেন।
  • গুরুত্বপূর্ণ Sales KPIs track ও analyze করতে পারবেন।
  • Sales Playbook ও Sales Enablement system-এর fundamentals তৈরি করতে পারবেন।
  • Sales team-এর target, performance এবং productivity manage করতে পারবেন।
  • Sales coaching ও leadership skills develop করতে পারবেন।
  • Sustainable Revenue Growth Strategy তৈরি করতে পারবেন।