Course Overview

Sales Leadership (60h) হলো একটি Advanced & Practical Leadership Program, যেখানে high-performing sales team তৈরি, lead এবং manage করার skills শেখানো হবে।

এই course-এ Sales Strategy, Target Setting, Territory Planning, Pipeline Management, Sales Forecasting, Performance Management, Coaching, Motivation, Recruitment, Sales Training, CRM, Sales Analytics, Negotiation এবং Strategic Account Management শেখানো হবে।

Practical Exercises-এর মাধ্যমে learners sales performance improve, pipeline manage, realistic targets set এবং sustainable revenue growth-এর জন্য একটি complete Sales Leadership Strategy তৈরি করতে পারবে।

What You Will Learn

✔ Advanced Sales Strategy

✔ Sales Planning

✔ Market Segmentation

✔ Ideal Customer Profile (ICP)

✔ Territory Planning

✔ Account Prioritization

✔ Customer Acquisition Strategy

✔ Consultative Selling

✔ Solution Selling

✔ Enterprise Sales

✔ Complex Sales Cycle

✔ Stakeholder Management

✔ Sales Funnel Optimization

✔ Sales Pipeline Management

✔ Pipeline Forecasting

✔ Revenue Forecasting

✔ Sales KPIs

✔ Sales Performance Analytics

✔ Strategic Account Management

✔ Customer Retention

✔ Upselling & Cross-Selling

✔ Pricing Strategy

✔ Value-Based Selling

✔ Advanced Negotiation

✔ Enterprise Negotiation

✔ Sales Enablement

✔ Sales Process Optimization

✔ Sales Automation

✔ CRM Strategy

✔ Sales Team Management

✔ Sales Coaching

✔ Incentive & Target Planning

✔ Revenue Growth Strategy

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Course Curriculum

Module 1 — Advanced Sales Strategy Fundamentals

• What is Sales Strategy?
• Sales Strategy vs Sales Tactics
• Strategic Sales Planning
• Revenue-Focused Selling
• Sales Objectives
• Sales Goals & Targets
• Market Positioning
• Competitive Sales Strategy
• Building a Scalable Sales System
• Common Strategic Sales Mistakes

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Module 2 — Market Segmentation & ICP

• Market Segmentation
• B2B & B2C Segmentation
• Customer Segments
• Ideal Customer Profile (ICP)
• Buyer Persona
• Customer Value
• High-Value Customer Identification
• Account Prioritization
• Market Potential Analysis
• Segment-Based Sales Strategy

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Module 3 — Territory & Account Planning

• Sales Territory Planning
• Geographic Territories
• Industry-Based Territories
• Account Mapping
• Target Account Lists
• Strategic Account Selection
• Account Potential
• Revenue Opportunity
• Account Prioritization
• Territory Performance Analysis

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Module 4 — Customer Acquisition Strategy

• Customer Acquisition Fundamentals
• Acquisition Channels
• Inbound vs Outbound Sales
• Lead Generation Strategy
• Prospecting Strategy
• Referral Strategy
• Partnership-Based Acquisition
• Digital Prospecting
• Customer Acquisition Cost (CAC)
• Acquisition Channel Optimization

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Module 5 — Advanced Consultative Selling

• Consultative Selling
• Customer-Centric Sales
• Solution Selling
• Problem-Based Selling
• Value-Based Selling
• Business Needs Analysis
• Pain Point Discovery
• Business Impact Analysis
• ROI-Based Selling
• Building a Strategic Sales Conversation

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Module 6 — Enterprise & Complex Sales

• Enterprise Sales Fundamentals
• Complex Sales Cycle
• Large Accounts
• Multiple Decision-Makers
• Buying Committees
• Stakeholder Mapping
• Economic Buyer
• Technical Buyer
• Procurement
• Internal Champions
• Managing Long Sales Cycles

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Module 7 — Sales Funnel Optimization

• Understanding the Sales Funnel
• Awareness to Conversion
• Lead-to-Opportunity
• Opportunity-to-Customer
• Funnel Metrics
• Conversion Rate
• Funnel Bottlenecks
• Pipeline Leakage
• Improving Sales Conversion
• Funnel Optimization Strategy

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Module 8 — Advanced Sales Pipeline Management

• Sales Pipeline Fundamentals
• Pipeline Stages
• Opportunity Management
• Deal Qualification
• Pipeline Health
• Pipeline Coverage
• Pipeline Velocity
• Stalled Opportunities
• Deal Prioritization
• Pipeline Review

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Module 9 — Sales Forecasting & Revenue Planning

• Sales Forecasting Fundamentals
• Revenue Forecasting
• Forecasting Methods
• Historical Data
• Pipeline-Based Forecasting
• Weighted Pipeline
• Forecast Accuracy
• Sales Target Planning
• Revenue Projection
• Managing Forecast Risk

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Module 10 — Advanced Negotiation Strategy

• Advanced Negotiation Fundamentals
• Negotiation Preparation
• Power Dynamics
• Customer Leverage
• Value-Based Negotiation
• Price Negotiation
• Discount Strategy
• Contract Terms
• Payment Terms
• Procurement Negotiation
• Win-Win Negotiation
• Protecting Profit Margins

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Module 11 — Pricing & Value Strategy

• Pricing Strategy
• Value-Based Pricing
• Customer Perceived Value
• Price Positioning
• Premium Pricing
• Discount Management
• Competitive Pricing
• Bundling
• Packaging
• Price Objection
• Communicating ROI

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Module 12 — Strategic Account Management

• What is Strategic Account Management?
• Key Account Identification
• Account Planning
• Account Growth Strategy
• Stakeholder Mapping
• Relationship Management
• Customer Success
• Retention Strategy
• Renewal Strategy
• Upselling
• Cross-Selling
• Account Expansion

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Module 13 — Customer Retention & Revenue Expansion

• Customer Retention Strategy
• Customer Lifetime Value (CLV)
• Churn Analysis
• Customer Health
• Renewal Management
• Expansion Revenue
• Upselling Strategy
• Cross-Selling Strategy
• Referral Strategy
• Customer Loyalty

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Module 14 — Sales Process Optimization

• Sales Process Audit
• Identifying Sales Bottlenecks
• Sales Workflow
• Standard Operating Procedures
• Sales Playbook
• Qualification Process
• Sales Handoff
• Process Automation
• Reducing Sales Cycle
• Improving Sales Productivity

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Module 15 — CRM & Sales Technology

• CRM Strategy
• CRM Implementation Fundamentals
• Lead Management
• Account Management
• Opportunity Management
• Activity Tracking
• Sales Automation
• Follow-Up Automation
• Reporting & Dashboards
• CRM Data Quality
• Technology-Enabled Sales

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Module 16 — Sales Analytics & KPIs

• Sales Metrics
• Revenue Metrics
• Pipeline Metrics
• Conversion Metrics
• Customer Metrics
• Sales Productivity
• Win Rate
• Average Deal Size
• Sales Cycle Length
• CAC
• CLV
• Churn Rate
• Retention Rate
• Pipeline Velocity
• Forecast Accuracy

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Module 17 — Sales Enablement

• What is Sales Enablement?
• Sales Content
• Sales Playbooks
• Sales Scripts
• Proposal Templates
• Case Studies
• Product Training
• Competitive Battlecards
• Sales Tools
• Improving Sales Productivity

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Module 18 — Sales Team Management

• Building a Sales Team
• Sales Roles
• Team Structure
• Sales Targets
• Territory Assignment
• Performance Management
• Sales Coaching
• Sales Training
• Motivation
• Incentive Plans
• Commission Structures
• Team Communication

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Module 19 — Sales Leadership

• Sales Leadership Fundamentals
• Strategic Decision Making
• Coaching Salespeople
• Performance Reviews
• Pipeline Reviews
• Sales Meetings
• Goal Setting
• Accountability
• Team Culture
• Managing Underperformance
• Building a High-Performance Sales Team

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Module 20 — Revenue Growth Strategy

• Revenue Growth Fundamentals
• New Customer Growth
• Existing Customer Growth
• Market Expansion
• Product Expansion
• Channel Expansion
• Strategic Partnerships
• Pricing Growth
• Customer Retention
• Sales Productivity
• Sustainable Revenue Growth

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Practical Projects & Exercises

Course-এর advanced nature অনুযায়ী learners real-world sales strategy নিয়ে practical project করবে।

📊 Sales Strategy Project

একটি hypothetical বা নিজের Business-এর জন্য—

• Market Analysis
• Customer Segmentation
• ICP
• Buyer Persona
• Competitor Analysis
• Sales Objectives
• Sales Channels
• Customer Acquisition Strategy

তৈরি করা হবে।

🎯 Account Strategy

• Target Account Selection
• Account Research
• Stakeholder Mapping
• Account Opportunity
• Account Growth Plan

📈 Sales Funnel Analysis

• Funnel Mapping
• Conversion Analysis
• Bottleneck Identification
• Pipeline Optimization

💰 Revenue Forecast

• Sales Target
• Pipeline Value
• Weighted Pipeline
• Revenue Projection
• Forecast Risk

🤝 Negotiation Simulation

• Price Negotiation
• Procurement Negotiation
• Discount Request
• Contract Terms
• Win-Win Strategy

🚀 Growth Strategy

একটি complete Sales & Revenue Growth Roadmap তৈরি করা হবে।

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Course Features

✅ 45 Hours Advanced Training

✅ বাংলা + English Explanation

✅ Intermediate to Advanced Level

✅ Advanced Sales Strategy

✅ Market Segmentation

✅ ICP & Buyer Persona

✅ Territory Planning

✅ Account Planning

✅ Customer Acquisition Strategy

✅ Consultative Selling

✅ Solution Selling

✅ Enterprise Sales

✅ Complex Sales Management

✅ Sales Funnel Optimization

✅ Pipeline Management

✅ Sales Forecasting

✅ Revenue Planning

✅ Advanced Negotiation

✅ Pricing Strategy

✅ Strategic Account Management

✅ Customer Retention

✅ Upselling & Cross-Selling

✅ CRM Strategy

✅ Sales Automation

✅ Sales Analytics

✅ Sales Enablement

✅ Sales Team Management

✅ Sales Leadership

✅ Revenue Growth Strategy

✅ Practical Projects

✅ Real-World Sales Scenarios

✅ Case Studies

✅ Instructor Support

✅ Class Recording (যদি প্রযোজ্য হয়)

✅ Certificate of Completion (যদি প্রদান করা হয়)

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Who Can Join?

• Sales Executives
• Senior Sales Executives
• Business Development Executives
• Business Development Managers
• Sales Managers
• Sales Team Leaders
• Account Managers
• Key Account Managers
• Enterprise Sales Professionals
• Sales Consultants
• Entrepreneurs
• Business Owners
• Startup Founders
• Revenue/Growth Professionals
• Marketing & Sales Professionals

Basic Sales knowledge থাকলে courseটি সবচেয়ে ভালোভাবে follow করা যাবে।

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After Completing This Course

এই course শেষ করার পর আপনি—

• একটি professional Sales Strategy তৈরি করতে পারবেন।
• Market segmentation এবং Ideal Customer Profile তৈরি করতে পারবেন।
• High-value target accounts identify ও prioritize করতে পারবেন।
• Sales territory এবং account planning করতে পারবেন।
• Customer acquisition strategy develop করতে পারবেন।
• Consultative ও Value-Based Selling-এর advanced techniques ব্যবহার করতে পারবেন।
• Complex এবং Enterprise Sales Cycle manage করতে পারবেন।
• Multiple stakeholders-এর সঙ্গে strategicভাবে কাজ করতে পারবেন।
• Sales Funnel-এর bottleneck identify ও optimize করতে পারবেন।
• Sales Pipeline effectively manage করতে পারবেন।
• Pipeline health ও sales velocity analyze করতে পারবেন।
• Data ব্যবহার করে Sales Forecast এবং Revenue Forecast তৈরি করতে পারবেন।
• Advanced negotiation ও pricing strategy ব্যবহার করতে পারবেন।
• Strategic Accounts-এর জন্য account growth plan তৈরি করতে পারবেন।
• Customer retention, upselling ও cross-selling strategy তৈরি করতে পারবেন।
• CRM এবং sales automation-এর মাধ্যমে sales process optimize করতে পারবেন।
• গুরুত্বপূর্ণ Sales KPIs track ও analyze করতে পারবেন।
• Sales Playbook ও Sales Enablement system-এর fundamentals তৈরি করতে পারবেন।
• Sales team-এর target, performance এবং productivity manage করতে পারবেন।
• Sales coaching ও leadership skills develop করতে পারবেন।
• Sustainable Revenue Growth Strategy তৈরি করতে পারবেন।