Course Overview

Business Strategy (20h) হলো একটি Practical & Business-Focused Course, যেখানে business-এর long-term direction, competitive advantage এবং sustainable growth-এর জন্য effective strategies তৈরি করা শেখানো হবে।

এই course-এ Market Analysis, Customer Analysis, Competitor Analysis, SWOT, Business Positioning, Value Proposition, Business Model, Pricing Strategy, Growth Strategy, Risk Management, KPIs এবং Strategic Execution শেখানো হবে।

Practical Exercises-এর মাধ্যমে learners business-এর current position analyse করে clear strategy তৈরি, execute এবং measure করার দক্ষতা অর্জন করবে।

What You Will Learn

✔ Business Strategy Fundamentals
✔ Strategic Thinking
✔ Business Analysis
✔ Market Analysis
✔ Customer Analysis
✔ Competitor Analysis
✔ SWOT Analysis
✔ PESTLE Analysis
✔ Business Model
✔ Value Proposition
✔ Target Market
✔ Customer Segmentation
✔ Competitive Advantage
✔ Business Positioning
✔ Pricing Strategy
✔ Product Strategy
✔ Marketing Strategy
✔ Growth Strategy
✔ Risk Management
✔ Strategic Goals
✔ KPIs
✔ Strategic Execution
✔ Business Performance Analysis

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Course Curriculum

Module 1 — Business Strategy Fundamentals

• What is Business Strategy?
• Strategy vs Tactics
• Vision & Mission
• Business Goals
• Strategic Thinking
• Short-Term vs Long-Term Strategy
• Strategic Decision Making
• Business Strategy Framework
• Common Strategic Mistakes

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Module 2 — Business Analysis

• Understanding Your Business
• Business Strengths & Weaknesses
• Resources & Capabilities
• Revenue Sources
• Cost Structure
• Customer Base
• Product Portfolio
• Operational Capabilities
• Business Performance
• Identifying Strategic Gaps

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Module 3 — Market Analysis

• Understanding the Market
• Market Size
• Market Demand
• Market Trends
• Industry Analysis
• Growth Opportunities
• Market Segmentation
• Emerging Opportunities
• Market Threats
• Identifying Market Gaps

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Module 4 — Customer Strategy

• Target Customer
• Customer Segmentation
• Buyer Persona
• Customer Needs
• Customer Pain Points
• Customer Buying Behavior
• Customer Journey
• Customer Value
• Customer Retention
• Customer Lifetime Value

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Module 5 — Competitor Analysis

• Identifying Competitors
• Direct vs Indirect Competitors
• Competitor Strengths
• Competitor Weaknesses
• Product Comparison
• Pricing Comparison
• Marketing Comparison
• Customer Experience Comparison
• Competitor Positioning
• Finding Competitive Opportunities

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Module 6 — SWOT & Strategic Analysis

SWOT Analysis

• Strengths
• Weaknesses
• Opportunities
• Threats

Strategic Analysis

• Internal Analysis
• External Analysis
• Market Opportunities
• Business Threats
• Strategic Priorities
• Turning Analysis into Action

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Module 7 — PESTLE Analysis

• Political Factors
• Economic Factors
• Social Factors
• Technological Factors
• Legal Factors
• Environmental Factors

PESTLE ব্যবহার করে external business environment analyse করার practical approach শেখানো হবে।

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Module 8 — Business Model & Value Proposition

• Business Model Fundamentals
• Business Model Canvas Overview
• Customer Segments
• Value Proposition
• Channels
• Customer Relationships
• Revenue Streams
• Key Resources
• Key Activities
• Key Partners
• Cost Structure

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Module 9 — Competitive Advantage

• What is Competitive Advantage?
• Cost Advantage
• Differentiation
• Product Advantage
• Customer Experience
• Brand Advantage
• Technology Advantage
• Operational Advantage
• Building Barriers to Competition
• Sustainable Competitive Advantage

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Module 10 — Business Positioning

• What is Business Positioning?
• Market Position
• Brand Positioning
• Product Positioning
• Target Audience
• Value Proposition
• Differentiation
• Positioning Statement
• Finding a Unique Market Position

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Module 11 — Product & Pricing Strategy

Product Strategy

• Product Portfolio
• Product-Market Fit
• Product Differentiation
• Product Lifecycle
• Product Expansion

Pricing Strategy

• Cost-Based Pricing
• Value-Based Pricing
• Competitive Pricing
• Premium Pricing
• Penetration Pricing
• Discount Strategy
• Profit Margin

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Module 12 — Marketing & Sales Strategy

• Marketing Strategy Fundamentals
• Customer Acquisition
• Brand Awareness
• Digital Marketing
• Content Marketing
• Social Media
• Sales Channels
• Lead Generation
• Conversion
• Customer Retention
• Marketing & Sales Alignment

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Module 13 — Growth Strategy

• Business Growth Fundamentals
• Market Penetration
• Market Development
• Product Development
• Diversification
• New Customer Acquisition
• New Product Opportunities
• Geographic Expansion
• Partnerships
• Scaling Strategy

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Module 14 — Risk Management

• Business Risk
• Market Risk
• Financial Risk
• Operational Risk
• Competitive Risk
• Technology Risk
• Supplier Risk
• Customer Risk
• Risk Assessment
• Risk Mitigation
• Contingency Planning

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Module 15 — Strategic Goals & KPIs

• Setting Business Goals
• SMART Goals
• Strategic Objectives
• Key Performance Indicators
• Revenue KPI
• Profit KPI
• Customer KPI
• Marketing KPI
• Sales KPI
• Operational KPI
• Building a KPI Dashboard

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Module 16 — Strategic Execution

• Strategy Implementation
• Action Plans
• Resource Allocation
• Team Responsibilities
• Timeline
• Priorities
• Monitoring Progress
• Performance Review
• Strategy Adjustment
• Execution Challenges

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Practical Business Strategy Projects

Course-এর practical sessions-এ learners একটি real বা hypothetical business নিয়ে strategy তৈরি করবেন।

📊 Project 1 — Business Analysis

একটি business-এর—

• Products
• Customers
• Revenue
• Costs
• Strengths
• Weaknesses

analyse করা হবে।

🔎 Project 2 — Market & Competitor Analysis

• Market
• Customer
• Competitors
• Pricing
• Market Trends
• Opportunities
• Threats

analyse করা হবে।

🧩 Project 3 — SWOT Analysis

একটি business-এর জন্য complete—

Strengths + Weaknesses + Opportunities + Threats

analysis তৈরি করা হবে।

🎯 Project 4 — Business Positioning

একটি business-এর জন্য—

• Target Customer
• Value Proposition
• Differentiation
• Positioning Statement

তৈরি করা হবে।

💰 Project 5 — Pricing Strategy

একটি product/service-এর জন্য—

• Cost
• Competitor Price
• Customer Value
• Profit Margin
• Final Pricing Strategy

তৈরি করা হবে।

🚀 Final Project — Business Strategy Plan

Course শেষে একটি complete Business Strategy Plan তৈরি করা হবে, যেখানে থাকবে—

• Business Vision
• Target Market
• Customer Strategy
• Competitor Analysis
• SWOT
• Value Proposition
• Competitive Advantage
• Pricing Strategy
• Marketing Strategy
• Growth Strategy
• Risk Management
• KPIs
• Action Plan

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Course Features

✅ 20 Hours Professional Training

✅ বাংলা + English Explanation

✅ Beginner-Friendly

✅ Strategic Thinking

✅ Business Analysis

✅ Market Research

✅ Customer Analysis

✅ Competitor Analysis

✅ SWOT Analysis

✅ PESTLE Analysis

✅ Business Model

✅ Value Proposition

✅ Competitive Advantage

✅ Business Positioning

✅ Product Strategy

✅ Pricing Strategy

✅ Marketing Strategy

✅ Sales Strategy

✅ Growth Strategy

✅ Risk Management

✅ KPI Development

✅ Strategic Execution

✅ Practical Projects

✅ Real-World Business Cases

✅ Final Business Strategy Project

✅ Instructor Support

✅ Class Recording (যদি প্রযোজ্য হয়)

✅ Certificate of Completion (যদি প্রদান করা হয়)

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Who Can Join?

• Entrepreneurs
• Business Owners
• Startup Founders
• Students
• Fresh Graduates
• Managers
• Team Leaders
• Business Development Professionals
• Marketing Professionals
• Sales Professionals
• E-commerce Business Owners
• Freelancers
• Small Business Owners
• যারা নতুন Business শুরু করতে চান
• যারা Existing Business Grow করতে চান

কোনো previous business experience বাধ্যতামূলক নয়।

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After Completing This Course

এই course শেষ করার পর আপনি—

• Business Strategy-এর fundamental concepts বুঝতে পারবেন।
• Business-এর current position analyse করতে পারবেন।
• Market এবং industry সম্পর্কে strategic analysis করতে পারবেন।
• Target customer ও customer segment identify করতে পারবেন।
• Competitor-এর strengths, weaknesses ও positioning analyse করতে পারবেন।
• SWOT ও PESTLE analysis তৈরি করতে পারবেন।
• Business Model ও Value Proposition develop করতে পারবেন।
• Competitive advantage identify ও build করার strategy তৈরি করতে পারবেন।
• Business-এর জন্য clear positioning তৈরি করতে পারবেন।
• Product এবং pricing strategy তৈরি করতে পারবেন।
• Marketing ও sales strategy-এর foundation তৈরি করতে পারবেন।
• বিভিন্ন growth opportunities evaluate করতে পারবেন।
• Market penetration, product development ও market expansion-এর মতো growth strategies বুঝতে পারবেন।
• Business risks identify ও mitigation strategy তৈরি করতে পারবেন।
• SMART strategic goals তৈরি করতে পারবেন।
• Business-এর জন্য relevant KPIs select করতে পারবেন।
• Strategy-কে actionable plan-এ convert করতে পারবেন।
• Business performance monitor করে প্রয়োজন অনুযায়ী strategy adjust করতে পারবেন।
• একটি complete Business Strategy Plan তৈরি করতে পারবেন।