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Courses / Entrepreneurship Academy / Strategic Planning
📘 Beginner ⏱ 30 Hours

Strategic Planning

Course Overview

Strategic Planning (30h) হলো একটি Practical & Business-Focused Course, যেখানে organization-এর long-term goals নির্ধারণ করে structured roadmap, priorities এবং action plan তৈরি করা শেখানো হবে।

এই course-এ Strategic Thinking, Vision & Mission, SWOT, PESTLE, Goal Setting, Strategic Objectives, Resource Planning, Risk Management, KPI Development, Action Planning এবং Strategy Implementation শেখানো হবে।

Practical Exercises-এর মাধ্যমে learners একটি business বা organization-এর জন্য clear, measurable ও actionable strategic plan তৈরি, implement এবং monitor করার দক্ষতা অর্জন করবে।

What You Will Learn

✔ Strategic Planning Fundamentals
✔ Strategic Thinking
✔ Vision & Mission Development
✔ Environmental Analysis
✔ SWOT Analysis
✔ PESTLE Analysis
✔ Market & Industry Analysis
✔ Stakeholder Analysis
✔ Strategic Priorities
✔ Goal Setting
✔ SMART Goals
✔ Strategic Objectives
✔ Business KPIs
✔ Resource Allocation
✔ Budget Planning
✔ Risk Management
✔ Scenario Planning
✔ Action Planning
✔ Strategy Implementation
✔ Performance Monitoring
✔ KPI Dashboard
✔ Strategic Review
✔ Corrective Actions
✔ Long-Term Roadmap

Course Curriculum

Module 1 — Strategic Planning Fundamentals

  • What is Strategic Planning?
  • Strategy vs Strategic Planning
  • Strategy vs Tactics
  • Strategic Thinking
  • Strategic Management Overview
  • Importance of Strategic Planning
  • Strategic Planning Process
  • Common Planning Mistakes
  • Characteristics of an Effective Strategic Plan

Module 2 — Vision, Mission & Core Values

  • What is Vision?
  • Creating a Clear Vision
  • What is Mission?
  • Mission Statement
  • Core Values
  • Organizational Purpose
  • Aligning Vision & Mission
  • Communicating Strategic Direction
  • Examples of Effective Vision & Mission

Module 3 — Current State Analysis

  • Understanding Current Business Position
  • Business Performance
  • Products & Services
  • Customers
  • Revenue
  • Costs
  • Resources
  • Capabilities
  • Operational Performance
  • Identifying Strategic Gaps

Module 4 — External Environment Analysis

  • Industry Analysis
  • Market Trends
  • Economic Factors
  • Technology Trends
  • Customer Trends
  • Regulatory Environment
  • Competitive Environment
  • Market Opportunities
  • External Threats

Module 5 — SWOT Analysis

Strengths

  • Internal Strengths
  • Resources
  • Capabilities
  • Brand
  • Customer Relationships

Weaknesses

  • Operational Gaps
  • Resource Limitations
  • Skill Gaps
  • Financial Constraints

Opportunities

  • Market Opportunities
  • New Customers
  • New Products
  • Technology

Threats

  • Competition
  • Market Changes
  • Economic Risks
  • Regulatory Risks

Strategic SWOT

  • SO Strategy
  • WO Strategy
  • ST Strategy
  • WT Strategy

Module 6 — PESTLE Analysis

  • Political
  • Economic
  • Social
  • Technological
  • Legal
  • Environmental

PESTLE analysis ব্যবহার করে external environment-এর impact identify করা হবে এবং planning-এর মধ্যে সেই factors কীভাবে incorporate করতে হয় তা শেখানো হবে।

Module 7 — Stakeholder Analysis

  • Who are Stakeholders?
  • Internal Stakeholders
  • External Stakeholders
  • Customer Stakeholders
  • Employees
  • Partners
  • Suppliers
  • Investors
  • Government & Regulators
  • Stakeholder Expectations
  • Stakeholder Mapping
  • Stakeholder Prioritization

Module 8 — Strategic Goals & Objectives

  • Setting Strategic Goals
  • Long-Term Goals
  • Short-Term Goals
  • Strategic Objectives
  • SMART Goals
  • Specific
  • Measurable
  • Achievable
  • Relevant
  • Time-Bound
  • Goal Prioritization
  • Aligning Goals with Business Vision

Module 9 — Strategic Prioritization

  • Identifying Strategic Priorities
  • Important vs Urgent
  • Business Impact
  • Resource Requirements
  • Feasibility
  • Strategic Trade-offs
  • Priority Matrix
  • Selecting High-Impact Initiatives
  • Avoiding Strategic Overload

Module 10 — Resource Planning

  • Human Resources
  • Financial Resources
  • Technology
  • Infrastructure
  • Skills
  • Time
  • Equipment
  • Resource Gaps
  • Resource Allocation
  • Optimizing Available Resources

Module 11 — Budget & Financial Planning

  • Strategic Budgeting
  • Revenue Forecast
  • Cost Estimation
  • Investment Planning
  • Operating Budget
  • Marketing Budget
  • Project Budget
  • Cash Flow Considerations
  • ROI
  • Financial Priorities
  • Budget Monitoring

Module 12 — Risk Management

  • Strategic Risk
  • Financial Risk
  • Operational Risk
  • Market Risk
  • Technology Risk
  • Competitive Risk
  • People Risk
  • Supplier Risk
  • Risk Assessment
  • Risk Probability
  • Risk Impact
  • Risk Mitigation
  • Contingency Planning

Module 13 — Scenario Planning

  • What is Scenario Planning?
  • Best-Case Scenario
  • Base-Case Scenario
  • Worst-Case Scenario
  • Market Uncertainty
  • Business Disruption
  • Scenario Analysis
  • Strategic Responses
  • Preparing for Change

Module 14 — Strategic Initiatives

  • What are Strategic Initiatives?
  • Initiative Selection
  • Strategic Projects
  • Expected Outcomes
  • Initiative Prioritization
  • Ownership
  • Timeline
  • Resources
  • Dependencies
  • Strategic Initiative Portfolio

Module 15 — Action Planning

  • Turning Strategy into Action
  • Action Plan
  • Tasks
  • Responsibilities
  • Deadlines
  • Milestones
  • Resources
  • Deliverables
  • Accountability
  • Action Plan Tracking

Module 16 — Strategy Implementation

  • Strategy Execution
  • Communicating the Plan
  • Team Alignment
  • Role & Responsibility
  • Leadership Support
  • Change Management
  • Execution Challenges
  • Overcoming Resistance
  • Maintaining Strategic Focus

Module 17 — KPI & Performance Management

  • What are KPIs?
  • Leading vs Lagging Indicators
  • Business KPIs
  • Financial KPIs
  • Customer KPIs
  • Marketing KPIs
  • Operational KPIs
  • Employee KPIs
  • KPI Targets
  • KPI Dashboard
  • Performance Measurement

Module 18 — Monitoring & Strategic Review

  • Tracking Strategic Progress
  • Monthly Review
  • Quarterly Review
  • Performance Analysis
  • KPI Review
  • Strategic Initiative Review
  • Identifying Deviations
  • Corrective Actions
  • Updating Strategic Priorities
  • Continuous Improvement

Module 19 — Change & Adaptation

  • Why Strategies Change
  • Market Changes
  • Customer Changes
  • Technology Changes
  • Competitor Changes
  • Organizational Changes
  • Strategic Flexibility
  • Adaptive Planning
  • Change Management
  • Updating the Strategic Plan

Module 20 — Building the Strategic Roadmap

  • Strategic Roadmap
  • 1-Year Plan
  • 3-Year Plan
  • Long-Term Vision
  • Strategic Milestones
  • Major Initiatives
  • Timeline
  • Resource Requirements
  • KPI Targets
  • Review Points

Practical Strategic Planning Projects

Course-এর practical sessions-এ learners একটি real বা hypothetical organization/business নিয়ে complete strategic planning process practice করবেন।

📊 Project 1 — Current State Assessment

Business-এর—

  • Current Performance
  • Products
  • Customers
  • Revenue
  • Costs
  • Resources
  • Capabilities
  • Strategic Gaps

analyse করা হবে।

🔎 Project 2 — SWOT & PESTLE Analysis

একটি organization-এর জন্য complete—

SWOT + PESTLE Analysis

তৈরি করা হবে।

🎯 Project 3 — Strategic Goals

Business-এর জন্য—

  • Vision
  • Mission
  • Strategic Goals
  • SMART Objectives
  • KPIs

তৈরি করা হবে।

🧩 Project 4 — Strategic Priority Matrix

Business-এর বিভিন্ন initiatives-এর—

  • Impact
  • Cost
  • Effort
  • Feasibility
  • Urgency

analyse করে strategic priorities select করা হবে।

💰 Project 5 — Resource & Budget Plan

একটি strategic initiative-এর জন্য—

  • Human Resources
  • Technology
  • Budget
  • Timeline
  • Required Skills

plan করা হবে।

🚀 Project 6 — Strategic Action Plan

একটি strategic goal-এর জন্য—

  • Tasks
  • Responsibilities
  • Timeline
  • Milestones
  • KPIs
  • Expected Outcomes

সহ action plan তৈরি করা হবে।

📈 Final Project — Complete Strategic Plan

Course শেষে একটি complete Strategic Planning Document তৈরি করা হবে, যেখানে থাকবে—

  • Vision
  • Mission
  • Current State Analysis
  • SWOT
  • PESTLE
  • Stakeholder Analysis
  • Strategic Goals
  • Strategic Objectives
  • Strategic Priorities
  • Resource Plan
  • Budget
  • Risk Management
  • Strategic Initiatives
  • Action Plan
  • KPIs
  • Performance Review System
  • Strategic Roadmap

Course Features

✅ 30 Hours Professional Training

✅ বাংলা + English Explanation

✅ Intermediate Level

✅ Strategic Thinking

✅ Strategic Planning Framework

✅ Vision & Mission

✅ Current State Analysis

✅ Market & Industry Analysis

✅ SWOT Analysis

✅ PESTLE Analysis

✅ Stakeholder Analysis

✅ SMART Goals

✅ Strategic Objectives

✅ Strategic Prioritization

✅ Resource Planning

✅ Budget Planning

✅ Risk Management

✅ Scenario Planning

✅ Strategic Initiatives

✅ Action Planning

✅ Strategy Implementation

✅ KPI Development

✅ Performance Monitoring

✅ Strategic Review

✅ Change Management

✅ Long-Term Roadmap

✅ Practical Projects

✅ Real-World Business Cases

✅ Final Strategic Plan

✅ Instructor Support

✅ Class Recording (যদি প্রযোজ্য হয়)

✅ Certificate of Completion (যদি প্রদান করা হয়)

Who Can Join?

  • Entrepreneurs
  • Business Owners
  • Startup Founders
  • Managers
  • Team Leaders
  • Executives
  • Business Development Professionals
  • Operations Managers
  • Marketing Managers
  • Project Managers
  • HR Professionals
  • Consultants
  • NGO / Organization Managers
  • Strategic Planning Professionals
  • Students interested in Management & Business

Basic Business Strategy knowledge থাকলে courseটি আরও সহজে follow করা যাবে, তবে এটি বাধ্যতামূলক নয়।

After Completing This Course

এই course শেষ করার পর আপনি—

  • Strategic Planning-এর complete process বুঝতে পারবেন।
  • Business বা organization-এর current state analyse করতে পারবেন।
  • Vision, Mission এবং Core Values develop করতে পারবেন।
  • Internal ও external business environment analyse করতে পারবেন।
  • SWOT এবং PESTLE analysis তৈরি করতে পারবেন।
  • Stakeholder identify ও prioritize করতে পারবেন।
  • Clear strategic goals এবং SMART objectives তৈরি করতে পারবেন।
  • Business-এর high-impact strategic priorities identify করতে পারবেন।
  • Human, financial, technological এবং অন্যান্য resources strategically allocate করতে পারবেন।
  • Strategic budgeting এবং basic financial planning করতে পারবেন।
  • Business risks identify, assess এবং mitigate করতে পারবেন।
  • Best-case, base-case এবং worst-case scenario নিয়ে planning করতে পারবেন।
  • Strategic initiatives select ও prioritize করতে পারবেন।
  • Strategy-কে detailed action plan-এ convert করতে পারবেন।
  • Team roles, responsibilities, deadlines এবং milestones define করতে পারবেন।
  • Strategy implementation এবং change management-এর fundamentals apply করতে পারবেন।
  • Business-এর জন্য relevant KPIs ও performance dashboard তৈরি করতে পারবেন।
  • Strategic performance monitor এবং review করতে পারবেন।
  • Performance অনুযায়ী corrective action নিতে পারবেন।
  • Market বা business environment পরিবর্তন হলে strategic plan adapt করতে পারবেন।
  • 1-year, 3-year এবং long-term strategic roadmap তৈরি করতে পারবেন।
  • একটি complete, measurable এবং actionable Strategic Plan তৈরি করতে পারবেন।