Course Overview

Competitive Strategy (45h) হলো একটি Advanced & Practical Course, যেখানে competitive market-এ business-এর position analyse, differentiate এবং sustainable competitive advantage তৈরি করার strategic skills শেখানো হবে।

এই course-এ Competitive Analysis, Industry Analysis, Porter’s Five Forces, Competitor Intelligence, Market Positioning, Cost Leadership, Differentiation, Pricing Strategy, Product Strategy, Innovation, Blue Ocean Strategy, Digital Competition, Market Entry এবং Strategic Response শেখানো হবে।

Practical Examples ও Strategic Exercises-এর মাধ্যমে learners stronger, differentiated এবং defensible market position তৈরি করার strategic thinking develop করবে।

What You Will Learn

✔ Competitive Strategy Fundamentals
✔ Strategic Competition
✔ Industry Analysis
✔ Porter’s Five Forces
✔ Competitor Intelligence
✔ Competitor Benchmarking
✔ Market Positioning
✔ Competitive Advantage
✔ Cost Leadership
✔ Differentiation Strategy
✔ Focus Strategy
✔ Value Proposition
✔ Pricing Strategy
✔ Product Strategy
✔ Brand Strategy
✔ Innovation Strategy
✔ Blue Ocean Strategy
✔ Market Entry Strategy
✔ Competitive Response
✔ Digital Competition
✔ Disruptive Business Models
✔ Strategic Partnerships
✔ M&A Strategy Fundamentals
✔ Sustainable Competitive Advantage
✔ Competitive Strategy Execution

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Course Curriculum

Module 1 — Competitive Strategy Fundamentals

• What is Competitive Strategy?
• Strategy vs Competitive Strategy
• Competition in Business
• Strategic Positioning
• Competitive Advantage
• Business Value Creation
• Sustainable Advantage
• Short-Term vs Long-Term Competition
• Common Competitive Strategy Mistakes

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Module 2 — Understanding the Competitive Environment

• Market Structure
• Industry Dynamics
• Competitor Landscape
• Market Growth
• Market Concentration
• Customer Power
• Supplier Power
• Technology Impact
• Regulatory Factors
• Competitive Trends

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Module 3 — Industry Analysis

• Industry Structure
• Industry Life Cycle
• Emerging Industries
• Mature Industries
• Declining Industries
• Market Attractiveness
• Industry Profitability
• Entry Barriers
• Exit Barriers
• Strategic Opportunities

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Module 4 — Porter’s Five Forces

1. Competitive Rivalry

• Number of Competitors
• Market Competition
• Price Competition
• Product Differentiation

2. Threat of New Entrants

• Entry Barriers
• Capital Requirements
• Brand Loyalty
• Technology

3. Supplier Power

• Supplier Concentration
• Switching Costs
• Supplier Dependence

4. Buyer Power

• Customer Concentration
• Price Sensitivity
• Switching Costs

5. Threat of Substitutes

• Alternative Products
• Alternative Solutions
• Customer Switching

Practical Five Forces Analysis

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Module 5 — Competitor Intelligence

• Competitor Identification
• Direct vs Indirect Competitors
• Competitor Research
• Competitor Products
• Pricing
• Marketing
• Distribution
• Customer Reviews
• Technology
• Business Model
• Competitor Strengths & Weaknesses

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Module 6 — Competitor Benchmarking

• Benchmarking Fundamentals
• Product Benchmarking
• Price Benchmarking
• Service Benchmarking
• Customer Experience
• Marketing Benchmarking
• Operational Benchmarking
• Technology Benchmarking
• Creating a Competitor Scorecard
• Identifying Competitive Gaps

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Module 7 — Competitive Positioning

• What is Market Positioning?
• Competitive Position
• Brand Position
• Product Position
• Customer Perception
• Value Proposition
• Positioning Map
• Perceptual Mapping
• Differentiation
• Building a Unique Market Position

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Module 8 — Sources of Competitive Advantage

• Cost Advantage
• Differentiation Advantage
• Brand Advantage
• Technology Advantage
• Distribution Advantage
• Customer Experience
• Operational Efficiency
• Network Effects
• Data Advantage
• Intellectual Property
• Switching Costs
• Scale Advantage

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Module 9 — Porter’s Generic Strategies

Cost Leadership

• Low-Cost Structure
• Operational Efficiency
• Scale
• Cost Optimization

Differentiation

• Unique Product
• Brand
• Quality
• Customer Experience
• Innovation

Focus Strategy

• Niche Market
• Specialized Customer
• Focused Product
• Niche Differentiation
• Cost Focus

Choosing the Right Competitive Strategy

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Module 10 — Differentiation Strategy

• Product Differentiation
• Service Differentiation
• Brand Differentiation
• Customer Experience
• Technology
• Design
• Quality
• Convenience
• Personalization
• Building Customer Perceived Value

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Module 11 — Cost Leadership Strategy

• Cost Structure
• Economies of Scale
• Process Optimization
• Supply Chain Efficiency
• Procurement
• Inventory Efficiency
• Automation
• Operational Cost Reduction
• Maintaining Quality While Reducing Cost

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Module 12 — Focus & Niche Strategy

• Niche Market
• Niche Customer
• Niche Product
• Market Specialization
• Customer Specialization
• Niche Positioning
• Building Customer Loyalty
• Defending a Niche
• Niche Growth Strategy

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Module 13 — Pricing & Competitive Strategy

• Competitive Pricing
• Cost-Based Pricing
• Value-Based Pricing
• Premium Pricing
• Penetration Pricing
• Dynamic Pricing
• Price Bundling
• Discount Strategy
• Price Wars
• Avoiding Destructive Price Competition

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Module 14 — Product & Portfolio Strategy

• Product Portfolio
• Product-Market Fit
• Product Differentiation
• Product Lifecycle
• Product Expansion
• Product Cannibalization
• Portfolio Analysis
• Product Portfolio Prioritization
• Product Withdrawal Decisions

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Module 15 — Brand & Customer Strategy

• Brand Positioning
• Customer Loyalty
• Customer Experience
• Customer Retention
• Customer Switching Costs
• Customer Lifetime Value
• Community Building
• Trust
• Brand Equity
• Building Customer Relationships as a Competitive Advantage

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Module 16 — Innovation Strategy

• Innovation Fundamentals
• Product Innovation
• Process Innovation
• Business Model Innovation
• Technology Innovation
• Incremental vs Disruptive Innovation
• Innovation Portfolio
• Innovation Investment
• Building an Innovation Culture

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Module 17 — Blue Ocean Strategy

• Red Ocean vs Blue Ocean
• Market Creation
• Value Innovation
• Eliminating Factors
• Reducing Factors
• Raising Factors
• Creating Factors
• New Customer Segments
• Creating New Market Space
• Blue Ocean Strategy Framework

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Module 18 — Disruptive Business Strategy

• What is Disruption?
• Disruptive Innovation
• Digital Disruption
• New Business Models
• Platform Businesses
• Technology-Based Competition
• Incumbent vs Challenger
• Responding to Disruption
• Creating Disruptive Opportunities

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Module 19 — Digital Competitive Strategy

• Digital Transformation
• Online Competition
• E-commerce Competition
• Digital Customer Experience
• Data-Driven Strategy
• Digital Marketing Advantage
• Technology Adoption
• Automation
• AI as Competitive Advantage
• Digital Business Models

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Module 20 — Market Entry Strategy

• Entering New Markets
• Market Attractiveness
• Entry Barriers
• Customer Acquisition
• Local Competition
• Product Adaptation
• Pricing
• Distribution
• Partnerships
• Market Entry Roadmap

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Module 21 — Competitive Response Strategy

• Understanding Competitor Moves
• Competitor Price Changes
• New Product Launch
• Marketing Campaigns
• New Market Entry
• Competitive Threat Assessment
• Response Options
• Offensive Strategy
• Defensive Strategy
• Timing Strategic Responses

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Module 22 — Strategic Partnerships & Alliances

• Strategic Partnerships
• Joint Ventures
• Distribution Partnerships
• Technology Partnerships
• Supplier Partnerships
• Co-Marketing
• Strategic Alliances
• Partner Selection
• Partnership Risks
• Building Win-Win Relationships

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Module 23 — Mergers & Acquisitions Fundamentals

• Why Companies Acquire
• Market Expansion
• Technology Acquisition
• Customer Acquisition
• Competitor Acquisition
• Synergy
• Strategic Fit
• Acquisition Risks
• Integration Challenges
• M&A Decision Framework

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Module 24 — Competitive Risk Management

• Competitive Risk
• Market Risk
• Pricing Risk
• Technology Risk
• Reputation Risk
• Supplier Risk
• Customer Risk
• Regulatory Risk
• Risk Assessment
• Competitive Contingency Planning

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Module 25 — Sustainable Competitive Advantage

• Temporary vs Sustainable Advantage
• Defensibility
• Barriers to Imitation
• Brand Equity
• Network Effects
• Switching Costs
• Proprietary Technology
• Data Advantage
• Scale
• Continuous Innovation
• Building a Defensible Business

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Module 26 — Competitive Strategy Execution

• Strategy Implementation
• Strategic Priorities
• Resource Allocation
• Team Alignment
• Strategic Initiatives
• KPI
• Performance Monitoring
• Competitive Intelligence
• Strategy Review
• Continuous Improvement

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Practical Competitive Strategy Projects

Course-এর practical sessions-এ learners real বা hypothetical business নিয়ে competitive strategy develop করবেন।

🔎 Project 1 — Industry Analysis

একটি industry-এর—

• Market Structure
• Industry Growth
• Competition
• Entry Barriers
• Opportunities
• Threats

analyse করা হবে।

📊 Project 2 — Porter’s Five Forces

একটি selected industry-এর complete Porter’s Five Forces Analysis তৈরি করা হবে।

🕵️ Project 3 — Competitor Intelligence

৩–৫টি competitor analyse করে—

• Product
• Price
• Marketing
• Distribution
• Customer Experience
• Strengths
• Weaknesses

সহ একটি competitor intelligence report তৈরি করা হবে।

🎯 Project 4 — Competitive Positioning

একটি business-এর জন্য—

• Target Customer
• Value Proposition
• Competitor Position
• Differentiation
• Positioning Map

তৈরি করা হবে।

💰 Project 5 — Competitive Pricing

একটি product/service-এর জন্য competitor pricing, customer value এবং business cost analyse করে একটি competitive pricing strategy তৈরি করা হবে।

🚀 Project 6 — Competitive Response Plan

একজন competitor যদি—

• Price কমায়
• New Product launch করে
• New Market-এ প্রবেশ করে
• Aggressive Marketing শুরু করে

তাহলে business কীভাবে respond করবে—তার strategic response plan তৈরি করা হবে।

🌊 Project 7 — Blue Ocean Opportunity

Existing market-এর competitive pressure analyse করে একটি potential new market opportunity / Blue Ocean Strategy identify করা হবে।

🏆 Final Capstone Project

Course শেষে একটি complete Competitive Strategy Plan তৈরি করা হবে, যেখানে থাকবে—

• Industry Analysis
• Porter’s Five Forces
• Competitor Intelligence
• Competitor Benchmarking
• Market Positioning
• Competitive Advantage
• Pricing Strategy
• Product Strategy
• Innovation Strategy
• Growth Strategy
• Competitive Response
• Risk Management
• Strategic KPIs
• Execution Roadmap

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Course Features

✅ 45 Hours Advanced Training

✅ বাংলা + English Explanation

✅ Advanced Level

✅ Competitive Strategy

✅ Industry Analysis

✅ Porter’s Five Forces

✅ Competitor Intelligence

✅ Competitor Benchmarking

✅ Market Positioning

✅ Competitive Advantage

✅ Cost Leadership

✅ Differentiation Strategy

✅ Focus Strategy

✅ Pricing Strategy

✅ Product Strategy

✅ Brand Strategy

✅ Innovation Strategy

✅ Blue Ocean Strategy

✅ Disruptive Strategy

✅ Digital Competitive Strategy

✅ Market Entry Strategy

✅ Competitive Response Strategy

✅ Strategic Partnerships

✅ M&A Fundamentals

✅ Competitive Risk Management

✅ Sustainable Competitive Advantage

✅ Strategy Execution

✅ Practical Projects

✅ Real-World Business Cases

✅ Final Competitive Strategy Project

✅ Instructor Support

✅ Class Recording (যদি প্রযোজ্য হয়)

✅ Certificate of Completion (যদি প্রদান করা হয়)

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Who Can Join?

• Entrepreneurs
• Business Owners
• Startup Founders
• CEOs & Business Leaders
• Managers
• Business Strategists
• Business Analysts
• Consultants
• Marketing Managers
• Product Managers
• Business Development Professionals
• Sales Leaders
• E-commerce Business Owners
• Digital Business Owners
• Management Professionals
• Strategy Professionals
• যারা competitive market-এ business grow করতে চান

Basic Business Strategy এবং Strategic Planning knowledge recommended, তবে বাধ্যতামূলক নয়।

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After Completing This Course

এই course শেষ করার পর আপনি—

• Competitive Strategy-এর core concepts বুঝতে পারবেন।
• Industry structure এবং competitive environment analyse করতে পারবেন।
• Porter’s Five Forces ব্যবহার করে industry attractiveness evaluate করতে পারবেন।
• Direct এবং indirect competitors identify করতে পারবেন।
• Competitor intelligence collect ও analyse করতে পারবেন।
• Competitor benchmarking এবং scorecard তৈরি করতে পারবেন।
• Business-এর competitive position identify করতে পারবেন।
• Market positioning এবং differentiation strategy তৈরি করতে পারবেন।
• Cost Leadership, Differentiation এবং Focus strategy-এর মধ্যে appropriate approach নির্বাচন করতে পারবেন।
• Sustainable competitive advantage-এর sources identify করতে পারবেন।
• Competitive pricing strategy তৈরি করতে পারবেন।
• Product portfolio ও product strategy analyse করতে পারবেন।
• Brand এবং customer loyalty-কে competitive advantage হিসেবে ব্যবহার করতে পারবেন।
• Innovation এবং disruptive strategy develop করার fundamentals বুঝতে পারবেন।
• Blue Ocean opportunities identify করতে পারবেন।
• Digital transformation ও AI-এর মাধ্যমে competitive advantage তৈরি করার opportunities বুঝতে পারবেন।
• New market entry-এর জন্য strategic roadmap তৈরি করতে পারবেন।
• Competitor-এর strategic moves-এর জন্য offensive ও defensive response তৈরি করতে পারবেন।
• Strategic partnerships এবং alliances evaluate করতে পারবেন।
• Competitive risks identify ও manage করতে পারবেন।
• Business-এর competitive advantage আরও defensible করার strategy তৈরি করতে পারবেন।
• Competitive strategy-কে measurable KPIs এবং execution plan-এর সঙ্গে align করতে পারবেন।
• একটি complete Competitive Strategy Plan তৈরি করতে পারবেন।