🇧🇩 A National Initiative — Empowering Bangladesh's Global Workforce
Courses / Entrepreneurship Academy / Business Consulting
📘 Beginner ⏱ 60 Hours

Business Consulting

Course Overview

Business Consulting (60h) হলো একটি Advanced, Practical & Career-Focused Course, যেখানে business problems identify, analyse এবং solve করার জন্য structured frameworks, data ও strategic recommendations ব্যবহার শেখানো হবে।

এই course-এ Business Diagnosis, Market & Competitor Analysis, SWOT, PESTLE, Financial & Operational Analysis, Strategy Development, Problem Solving, Business Case Development, Data Analysis, Recommendation Building এবং Implementation Planning শেখানো হবে।

Practical Consulting Projects-এর মাধ্যমে learners client-এর business problem understand, structure, analyse, solve এবং professionally present করার complete consulting process শিখবে।

What You Will Learn

✔ Business Consulting Fundamentals
✔ Consulting Mindset
✔ Consulting Process
✔ Client Management
✔ Problem Identification
✔ Problem Structuring
✔ Business Diagnosis
✔ Data Collection
✔ Market Analysis
✔ Industry Analysis
✔ Competitor Analysis
✔ SWOT Analysis
✔ PESTLE Analysis
✔ Business Model Analysis
✔ Customer Analysis
✔ Financial Analysis
✔ Operational Analysis
✔ Marketing Analysis
✔ Sales Analysis
✔ Root Cause Analysis
✔ Strategic Problem Solving
✔ Solution Design
✔ Strategic Recommendations
✔ Business Case Development
✔ Cost-Benefit Analysis
✔ Risk Analysis
✔ Consulting Presentation
✔ Report Writing
✔ Client Communication
✔ Implementation Planning
✔ Change Management
✔ Project Management
✔ Consulting Ethics
✔ Client Relationship Management


Course Curriculum

Module 1 — Business Consulting Fundamentals

  • What is Business Consulting?
  • Role of a Business Consultant
  • Types of Business Consulting
  • Strategy Consulting
  • Management Consulting
  • Operations Consulting
  • Marketing Consulting
  • Financial Consulting
  • Business Development Consulting
  • Consulting Career Paths
  • Consulting Value Proposition

Module 2 — Consulting Mindset

  • Consultant Mindset
  • Structured Thinking
  • Analytical Thinking
  • Critical Thinking
  • Commercial Thinking
  • Problem-Solving Mindset
  • Asking the Right Questions
  • Hypothesis-Driven Thinking
  • Evidence-Based Recommendations
  • Consultant Professionalism

Module 3 — Consulting Process

  • Understanding the Client
  • Initial Consultation
  • Problem Definition
  • Scope Definition
  • Data Collection
  • Business Diagnosis
  • Analysis
  • Solution Development
  • Recommendation
  • Presentation
  • Implementation
  • Follow-Up

End-to-End Consulting Framework

Client Problem → Diagnosis → Analysis → Solution → Recommendation → Implementation


Module 4 — Client Acquisition & Consulting Engagement

  • Finding Consulting Clients
  • Understanding Client Needs
  • Initial Client Meeting
  • Discovery Call
  • Client Qualification
  • Consulting Proposal
  • Scope of Work
  • Deliverables
  • Timeline
  • Pricing & Fees
  • Engagement Terms
  • Managing Client Expectations

Module 5 — Client Interview & Information Gathering

  • Client Interview Techniques
  • Asking Effective Questions
  • Stakeholder Interviews
  • Business Owner Interviews
  • Employee Interviews
  • Customer Interviews
  • Document Review
  • Data Collection
  • Business Observation
  • Identifying Information Gaps
  • Building a Consulting Questionnaire

Module 6 — Problem Definition & Structuring

  • Identifying the Real Problem
  • Problem Statement
  • Symptoms vs Root Problems
  • Problem Tree
  • Issue Tree
  • MECE Thinking
  • Breaking Complex Problems into Smaller Problems
  • Prioritizing Issues
  • Defining Consulting Objectives
  • Creating Problem-Solving Roadmaps

Module 7 — Business Diagnosis

  • Current State Analysis
  • Business Performance
  • Revenue
  • Costs
  • Customers
  • Products
  • Operations
  • Employees
  • Technology
  • Business Processes
  • Identifying Performance Gaps
  • Business Health Assessment

Module 8 — Market & Industry Analysis

  • Market Research
  • Market Size
  • Market Growth
  • Market Trends
  • Customer Demand
  • Industry Structure
  • Industry Life Cycle
  • Market Opportunities
  • Market Threats
  • Industry Attractiveness
  • Identifying Market Gaps

Module 9 — Competitor Analysis

  • Competitor Identification
  • Direct vs Indirect Competitors
  • Competitor Benchmarking
  • Product Comparison
  • Pricing Comparison
  • Marketing Comparison
  • Customer Experience
  • Distribution
  • Competitor Strengths
  • Competitor Weaknesses
  • Competitive Positioning
  • Competitor Intelligence

Module 10 — SWOT & PESTLE Analysis

SWOT

  • Strengths
  • Weaknesses
  • Opportunities
  • Threats

PESTLE

  • Political
  • Economic
  • Social
  • Technological
  • Legal
  • Environmental

Consulting Application

Analysis থেকে actionable business insights এবং recommendations তৈরি করা।


Module 11 — Business Model Analysis

  • Business Model Fundamentals
  • Business Model Canvas
  • Customer Segments
  • Value Proposition
  • Channels
  • Customer Relationships
  • Revenue Streams
  • Key Resources
  • Key Activities
  • Key Partners
  • Cost Structure
  • Business Model Gaps
  • Business Model Improvement

Module 12 — Customer & Market Strategy

  • Customer Segmentation
  • Target Customer
  • Buyer Persona
  • Customer Needs
  • Customer Pain Points
  • Customer Journey
  • Customer Experience
  • Customer Retention
  • Customer Lifetime Value
  • Customer Acquisition
  • Customer Satisfaction

Module 13 — Financial Analysis for Consultants

  • Revenue Analysis
  • Cost Analysis
  • Profitability
  • Gross Profit
  • Net Profit
  • Cash Flow
  • Working Capital
  • Break-Even Analysis
  • Profit Margin
  • ROI
  • CAC
  • LTV
  • Financial Ratios
  • Financial Performance Diagnosis

Module 14 — Cost & Profitability Improvement

  • Cost Structure
  • Fixed vs Variable Cost
  • Cost Drivers
  • Cost Reduction
  • Operational Efficiency
  • Procurement
  • Inventory Cost
  • Labor Cost
  • Marketing Cost
  • Profit Improvement
  • Margin Optimization
  • Profitability Improvement Strategy

Module 15 — Operations Consulting

  • Business Operations
  • Process Mapping
  • Workflow Analysis
  • Bottleneck Identification
  • Process Efficiency
  • Productivity
  • Quality Management
  • Inventory
  • Supply Chain
  • Resource Utilization
  • Operational Cost
  • Process Improvement

Module 16 — Marketing Consulting

  • Marketing Audit
  • Brand Analysis
  • Target Market
  • Positioning
  • Marketing Channels
  • Digital Marketing
  • Content Marketing
  • Social Media
  • Paid Advertising
  • Customer Acquisition
  • Marketing ROI
  • Marketing Improvement Strategy

Module 17 — Sales Consulting

  • Sales Process Analysis
  • Lead Generation
  • Sales Funnel
  • Conversion Rate
  • Sales Performance
  • Customer Acquisition
  • Sales Team
  • Sales Targets
  • Pricing
  • Sales Productivity
  • Customer Retention
  • Sales Improvement Strategy

Module 18 — Root Cause Analysis

  • What is Root Cause Analysis?
  • 5 Whys
  • Fishbone Diagram
  • Pareto Analysis
  • Problem Tree
  • Process Analysis
  • Identifying Primary Causes
  • Distinguishing Symptoms from Causes
  • Prioritizing Root Causes
  • Building Corrective Actions

Module 19 — Data Analysis for Consulting

  • Data-Driven Consulting
  • Quantitative Data
  • Qualitative Data
  • Data Collection
  • Data Cleaning Basics
  • Data Interpretation
  • Trend Analysis
  • Comparison
  • Segmentation
  • KPI Analysis
  • Dashboard Interpretation
  • Turning Data into Insights

Module 20 — Strategic Analysis & Strategy Development

  • Business Strategy
  • Competitive Strategy
  • Growth Strategy
  • Market Strategy
  • Product Strategy
  • Pricing Strategy
  • Customer Strategy
  • Competitive Advantage
  • Strategic Positioning
  • Strategic Options
  • Selecting the Best Strategy

Module 21 — Business Problem Solving

  • Problem-Solving Frameworks
  • Hypothesis Development
  • Issue Trees
  • Decision Trees
  • Root Cause Analysis
  • Option Generation
  • Option Evaluation
  • Prioritization
  • Decision Making
  • Solution Selection

Module 22 — Solution Design

  • Designing Business Solutions
  • Short-Term Solutions
  • Long-Term Solutions
  • Strategic Solutions
  • Operational Solutions
  • Technology Solutions
  • Process Solutions
  • Customer Solutions
  • Financial Solutions
  • Solution Feasibility
  • Solution Prioritization

Module 23 — Business Case Development

  • What is a Business Case?
  • Business Opportunity
  • Problem
  • Proposed Solution
  • Cost
  • Benefits
  • ROI
  • Risks
  • Resources
  • Timeline
  • Expected Outcomes
  • Business Case Presentation

Module 24 — Cost-Benefit & ROI Analysis

  • Cost Identification
  • Direct Cost
  • Indirect Cost
  • Expected Benefits
  • Tangible Benefits
  • Intangible Benefits
  • ROI
  • Payback Period
  • Break-Even
  • Scenario Analysis
  • Comparing Strategic Options

Module 25 — Strategic Recommendations

  • Developing Recommendations
  • Evidence-Based Recommendations
  • Prioritizing Recommendations
  • Impact vs Effort
  • Feasibility
  • Business Impact
  • Financial Impact
  • Risk
  • Recommendation Framework
  • Executive Recommendations

Module 26 — Consulting Report Writing

  • Consulting Report Structure
  • Executive Summary
  • Problem Statement
  • Methodology
  • Findings
  • Analysis
  • Key Insights
  • Recommendations
  • Action Plan
  • Risks
  • Conclusion
  • Professional Report Formatting

Module 27 — Consulting Presentation

  • Executive Presentation
  • Storytelling with Data
  • Slide Structure
  • Executive Summary
  • Presenting Insights
  • Presenting Recommendations
  • Charts & Graphs
  • Handling Questions
  • Handling Objections
  • Executive Communication
  • Persuasive Presentation

Module 28 — Client Communication

  • Professional Communication
  • Active Listening
  • Asking Clarifying Questions
  • Explaining Complex Ideas Simply
  • Managing Difficult Clients
  • Handling Disagreement
  • Managing Expectations
  • Giving Feedback
  • Communicating Bad News
  • Building Trust

Module 29 — Consulting Project Management

  • Consulting Project Planning
  • Scope
  • Timeline
  • Milestones
  • Deliverables
  • Team Roles
  • Resource Allocation
  • Progress Tracking
  • Risk Management
  • Quality Control
  • Project Closure

Module 30 — Implementation Planning

  • Turning Recommendations into Action
  • Implementation Roadmap
  • Action Plan
  • Responsibilities
  • Resources
  • Timeline
  • Milestones
  • KPIs
  • Change Management
  • Implementation Monitoring

Module 31 — Change Management

  • Why Change Fails
  • Organizational Resistance
  • Stakeholder Alignment
  • Communication
  • Employee Engagement
  • Leadership Support
  • Training
  • Change Adoption
  • Monitoring Change
  • Sustaining Improvements

Module 32 — Client Relationship Management

  • Building Long-Term Client Relationships
  • Client Trust
  • Client Satisfaction
  • Feedback
  • Follow-Up
  • Retainer Consulting
  • Cross-Selling Consulting Services
  • Client Retention
  • Referrals
  • Building a Consulting Reputation

Module 33 — Consulting Ethics & Professional Standards

  • Consulting Ethics
  • Confidentiality
  • Data Privacy
  • Conflict of Interest
  • Professional Integrity
  • Transparency
  • Evidence-Based Advice
  • Managing Client Information
  • Avoiding Misleading Recommendations
  • Professional Responsibility

Module 34 — Building a Consulting Practice

  • Consulting Business Model
  • Consulting Service Packages
  • Niche Selection
  • Personal Branding
  • Consulting Portfolio
  • Case Studies
  • Proposal Development
  • Pricing Models
  • Hourly Consulting
  • Project-Based Consulting
  • Retainer Model
  • Client Acquisition
  • Building a Sustainable Consulting Business

Module 35 — Final Business Consulting Mastery

  • Complete Consulting Case
  • Client Problem
  • Problem Structuring
  • Data Collection
  • Business Diagnosis
  • Market Analysis
  • Competitor Analysis
  • Financial Analysis
  • Root Cause Analysis
  • Strategic Options
  • Solution Design
  • Business Case
  • Recommendations
  • Consulting Report
  • Executive Presentation
  • Implementation Roadmap

Practical Business Consulting Projects

Course-এর practical sessions-এ learners real বা hypothetical businesses নিয়ে complete consulting process practice করবেন।

🔎 Project 1 — Business Health Check

একটি business-এর—

  • Revenue
  • Cost
  • Profit
  • Customers
  • Products
  • Operations
  • Marketing
  • Sales

analyse করে overall business health identify করা হবে।

🧩 Project 2 — Problem Structuring

একটি complex business problem নিয়ে—

  • Problem Statement
  • Issue Tree
  • Root Causes
  • Key Questions
  • Analysis Plan

তৈরি করা হবে।

📊 Project 3 — Market & Competitor Consulting

একটি selected business-এর—

  • Market
  • Industry
  • Competitors
  • Customers
  • Pricing
  • Positioning

analyse করে strategic insights তৈরি করা হবে।

💰 Project 4 — Profit Improvement Case

একটি business-এর profitability কমে গেলে—

  • Revenue
  • Cost
  • Pricing
  • Product Mix
  • Customer Acquisition
  • Operational Cost

analyse করে Profit Improvement Plan তৈরি করা হবে।

📈 Project 5 — Growth Strategy Case

একটি growing business-এর জন্য—

  • New Customers
  • New Products
  • New Markets
  • Pricing
  • Marketing
  • Partnerships

analyse করে একটি Growth Strategy তৈরি করা হবে।

🏢 Project 6 — Operations Improvement Case

একটি operational problem-এর জন্য—

  • Process Mapping
  • Bottleneck
  • Root Cause
  • Resource Utilization
  • Process Improvement

analyse করে solution তৈরি করা হবে।

📑 Project 7 — Consulting Report

একটি complete consulting case-এর জন্য professional—

  • Executive Summary
  • Analysis
  • Key Findings
  • Recommendations
  • Action Plan

সহ consulting report তৈরি করা হবে।

🎤 Project 8 — Consulting Presentation

Client বা management-এর সামনে findings এবং recommendations professional presentation আকারে উপস্থাপন করার practice করা হবে।

🏆 Final Capstone Project

Course শেষে একটি complete Business Consulting Project সম্পন্ন করা হবে:

Client Problem → Data Collection → Business Diagnosis → Market Analysis → Competitor Analysis → Financial Analysis → Root Cause → Strategic Options → Solution → Business Case → Recommendation → Implementation Roadmap


Course Features

✅ 60 Hours Professional Training

✅ বাংলা + English Explanation

✅ Advanced / Professional Level

✅ Business Consulting Fundamentals

✅ Consulting Mindset

✅ Client Management

✅ Business Diagnosis

✅ Problem Structuring

✅ Market Analysis

✅ Industry Analysis

✅ Competitor Analysis

✅ SWOT & PESTLE

✅ Business Model Analysis

✅ Customer Analysis

✅ Financial Analysis

✅ Profitability Analysis

✅ Operations Consulting

✅ Marketing Consulting

✅ Sales Consulting

✅ Root Cause Analysis

✅ Data Analysis

✅ Strategic Analysis

✅ Problem Solving

✅ Solution Design

✅ Business Case Development

✅ ROI & Cost-Benefit Analysis

✅ Strategic Recommendations

✅ Consulting Report Writing

✅ Consulting Presentation

✅ Client Communication

✅ Project Management

✅ Implementation Planning

✅ Change Management

✅ Consulting Ethics

✅ Consulting Business Development

✅ Practical Case Studies

✅ Final Consulting Capstone Project

✅ Instructor Support

✅ Class Recording (যদি প্রযোজ্য হয়)

✅ Certificate of Completion (যদি প্রদান করা হয়)


Who Can Join?

  • Aspiring Business Consultants
  • Business Owners
  • Entrepreneurs
  • Startup Founders
  • Business Analysts
  • Management Professionals
  • Managers
  • Team Leaders
  • Business Development Professionals
  • Marketing Professionals
  • Sales Professionals
  • Operations Professionals
  • Financial Professionals
  • Strategy Professionals
  • Freelancers
  • Management Students
  • যারা Consulting Career শুরু করতে চান
  • যারা নিজের Consulting Business তৈরি করতে চান

Basic Business, Management বা Strategy knowledge recommended, তবে mandatory নয়।


After Completing This Course

এই course শেষ করার পর আপনি—

  • Business Consulting-এর complete workflow বুঝতে পারবেন।
  • Client-এর business problem effectively identify ও define করতে পারবেন।
  • Complex business problems-কে structured frameworks দিয়ে break down করতে পারবেন।
  • Client interview এবং information-gathering techniques ব্যবহার করতে পারবেন।
  • Business-এর current state এবং performance diagnose করতে পারবেন।
  • Market ও industry analysis করতে পারবেন।
  • Competitor research ও benchmarking করতে পারবেন।
  • SWOT ও PESTLE analysis ব্যবহার করে strategic insights তৈরি করতে পারবেন।
  • Business Model Canvas ব্যবহার করে business model evaluate করতে পারবেন।
  • Customer needs, journey এবং retention opportunities analyse করতে পারবেন।
  • Revenue, cost, profit, cash flow এবং অন্যান্য financial metrics analyse করতে পারবেন।
  • Profitability improvement opportunities identify করতে পারবেন।
  • Business operations-এর bottleneck ও process inefficiency identify করতে পারবেন।
  • Marketing ও sales performance analyse করতে পারবেন।
  • 5 Whys, Fishbone এবং Pareto-এর মতো root cause analysis frameworks ব্যবহার করতে পারবেন।
  • Data থেকে meaningful business insights বের করতে পারবেন।
  • Strategic options develop এবং evaluate করতে পারবেন।
  • Business problems-এর জন্য practical solutions design করতে পারবেন।
  • Cost-benefit, ROI ও feasibility analyse করতে পারবেন।
  • Evidence-based business recommendations তৈরি করতে পারবেন।
  • Professional consulting reports তৈরি করতে পারবেন।
  • Management ও clients-এর সামনে findings এবং recommendations professionally present করতে পারবেন।
  • Consulting projects-এর scope, timeline, milestones এবং deliverables manage করতে পারবেন।
  • Recommendations-কে actionable implementation roadmap-এ convert করতে পারবেন।
  • Change management এবং stakeholder alignment-এর fundamentals apply করতে পারবেন।
  • Client relationship ও long-term consulting engagement manage করতে পারবেন।
  • Consulting ethics, confidentiality এবং professional standards সম্পর্কে সচেতনভাবে কাজ করতে পারবেন।
  • নিজের consulting service package, pricing model এবং client acquisition strategy তৈরি করার foundation পাবেন।
  • একটি complete end-to-end Business Consulting Project পরিচালনা করতে পারবেন।