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Courses / Entrepreneurship Academy / Business Strategy
📘 Beginner ⏱ 20 Hours

Business Strategy

Course Overview

Business Strategy (20h) হলো একটি Practical & Business-Focused Course, যেখানে business-এর long-term direction, competitive advantage এবং sustainable growth-এর জন্য effective strategies তৈরি করা শেখানো হবে।

এই course-এ Market Analysis, Customer Analysis, Competitor Analysis, SWOT, Business Positioning, Value Proposition, Business Model, Pricing Strategy, Growth Strategy, Risk Management, KPIs এবং Strategic Execution শেখানো হবে।

Practical Exercises-এর মাধ্যমে learners business-এর current position analyse করে clear strategy তৈরি, execute এবং measure করার দক্ষতা অর্জন করবে।

What You Will Learn

✔ Business Strategy Fundamentals
✔ Strategic Thinking
✔ Business Analysis
✔ Market Analysis
✔ Customer Analysis
✔ Competitor Analysis
✔ SWOT Analysis
✔ PESTLE Analysis
✔ Business Model
✔ Value Proposition
✔ Target Market
✔ Customer Segmentation
✔ Competitive Advantage
✔ Business Positioning
✔ Pricing Strategy
✔ Product Strategy
✔ Marketing Strategy
✔ Growth Strategy
✔ Risk Management
✔ Strategic Goals
✔ KPIs
✔ Strategic Execution
✔ Business Performance Analysis

Course Curriculum

Module 1 — Business Strategy Fundamentals

  • What is Business Strategy?
  • Strategy vs Tactics
  • Vision & Mission
  • Business Goals
  • Strategic Thinking
  • Short-Term vs Long-Term Strategy
  • Strategic Decision Making
  • Business Strategy Framework
  • Common Strategic Mistakes

Module 2 — Business Analysis

  • Understanding Your Business
  • Business Strengths & Weaknesses
  • Resources & Capabilities
  • Revenue Sources
  • Cost Structure
  • Customer Base
  • Product Portfolio
  • Operational Capabilities
  • Business Performance
  • Identifying Strategic Gaps

Module 3 — Market Analysis

  • Understanding the Market
  • Market Size
  • Market Demand
  • Market Trends
  • Industry Analysis
  • Growth Opportunities
  • Market Segmentation
  • Emerging Opportunities
  • Market Threats
  • Identifying Market Gaps

Module 4 — Customer Strategy

  • Target Customer
  • Customer Segmentation
  • Buyer Persona
  • Customer Needs
  • Customer Pain Points
  • Customer Buying Behavior
  • Customer Journey
  • Customer Value
  • Customer Retention
  • Customer Lifetime Value

Module 5 — Competitor Analysis

  • Identifying Competitors
  • Direct vs Indirect Competitors
  • Competitor Strengths
  • Competitor Weaknesses
  • Product Comparison
  • Pricing Comparison
  • Marketing Comparison
  • Customer Experience Comparison
  • Competitor Positioning
  • Finding Competitive Opportunities

Module 6 — SWOT & Strategic Analysis

SWOT Analysis

  • Strengths
  • Weaknesses
  • Opportunities
  • Threats

Strategic Analysis

  • Internal Analysis
  • External Analysis
  • Market Opportunities
  • Business Threats
  • Strategic Priorities
  • Turning Analysis into Action

Module 7 — PESTLE Analysis

  • Political Factors
  • Economic Factors
  • Social Factors
  • Technological Factors
  • Legal Factors
  • Environmental Factors

PESTLE ব্যবহার করে external business environment analyse করার practical approach শেখানো হবে।

Module 8 — Business Model & Value Proposition

  • Business Model Fundamentals
  • Business Model Canvas Overview
  • Customer Segments
  • Value Proposition
  • Channels
  • Customer Relationships
  • Revenue Streams
  • Key Resources
  • Key Activities
  • Key Partners
  • Cost Structure

Module 9 — Competitive Advantage

  • What is Competitive Advantage?
  • Cost Advantage
  • Differentiation
  • Product Advantage
  • Customer Experience
  • Brand Advantage
  • Technology Advantage
  • Operational Advantage
  • Building Barriers to Competition
  • Sustainable Competitive Advantage

Module 10 — Business Positioning

  • What is Business Positioning?
  • Market Position
  • Brand Positioning
  • Product Positioning
  • Target Audience
  • Value Proposition
  • Differentiation
  • Positioning Statement
  • Finding a Unique Market Position

Module 11 — Product & Pricing Strategy

Product Strategy

  • Product Portfolio
  • Product-Market Fit
  • Product Differentiation
  • Product Lifecycle
  • Product Expansion

Pricing Strategy

  • Cost-Based Pricing
  • Value-Based Pricing
  • Competitive Pricing
  • Premium Pricing
  • Penetration Pricing
  • Discount Strategy
  • Profit Margin

Module 12 — Marketing & Sales Strategy

  • Marketing Strategy Fundamentals
  • Customer Acquisition
  • Brand Awareness
  • Digital Marketing
  • Content Marketing
  • Social Media
  • Sales Channels
  • Lead Generation
  • Conversion
  • Customer Retention
  • Marketing & Sales Alignment

Module 13 — Growth Strategy

  • Business Growth Fundamentals
  • Market Penetration
  • Market Development
  • Product Development
  • Diversification
  • New Customer Acquisition
  • New Product Opportunities
  • Geographic Expansion
  • Partnerships
  • Scaling Strategy

Module 14 — Risk Management

  • Business Risk
  • Market Risk
  • Financial Risk
  • Operational Risk
  • Competitive Risk
  • Technology Risk
  • Supplier Risk
  • Customer Risk
  • Risk Assessment
  • Risk Mitigation
  • Contingency Planning

Module 15 — Strategic Goals & KPIs

  • Setting Business Goals
  • SMART Goals
  • Strategic Objectives
  • Key Performance Indicators
  • Revenue KPI
  • Profit KPI
  • Customer KPI
  • Marketing KPI
  • Sales KPI
  • Operational KPI
  • Building a KPI Dashboard

Module 16 — Strategic Execution

  • Strategy Implementation
  • Action Plans
  • Resource Allocation
  • Team Responsibilities
  • Timeline
  • Priorities
  • Monitoring Progress
  • Performance Review
  • Strategy Adjustment
  • Execution Challenges

Practical Business Strategy Projects

Course-এর practical sessions-এ learners একটি real বা hypothetical business নিয়ে strategy তৈরি করবেন।

📊 Project 1 — Business Analysis

একটি business-এর—

  • Products
  • Customers
  • Revenue
  • Costs
  • Strengths
  • Weaknesses

analyse করা হবে।

🔎 Project 2 — Market & Competitor Analysis

  • Market
  • Customer
  • Competitors
  • Pricing
  • Market Trends
  • Opportunities
  • Threats

analyse করা হবে।

🧩 Project 3 — SWOT Analysis

একটি business-এর জন্য complete—

Strengths + Weaknesses + Opportunities + Threats

analysis তৈরি করা হবে।

🎯 Project 4 — Business Positioning

একটি business-এর জন্য—

  • Target Customer
  • Value Proposition
  • Differentiation
  • Positioning Statement

তৈরি করা হবে।

💰 Project 5 — Pricing Strategy

একটি product/service-এর জন্য—

  • Cost
  • Competitor Price
  • Customer Value
  • Profit Margin
  • Final Pricing Strategy

তৈরি করা হবে।

🚀 Final Project — Business Strategy Plan

Course শেষে একটি complete Business Strategy Plan তৈরি করা হবে, যেখানে থাকবে—

  • Business Vision
  • Target Market
  • Customer Strategy
  • Competitor Analysis
  • SWOT
  • Value Proposition
  • Competitive Advantage
  • Pricing Strategy
  • Marketing Strategy
  • Growth Strategy
  • Risk Management
  • KPIs
  • Action Plan

Course Features

✅ 20 Hours Professional Training

✅ বাংলা + English Explanation

✅ Beginner-Friendly

✅ Strategic Thinking

✅ Business Analysis

✅ Market Research

✅ Customer Analysis

✅ Competitor Analysis

✅ SWOT Analysis

✅ PESTLE Analysis

✅ Business Model

✅ Value Proposition

✅ Competitive Advantage

✅ Business Positioning

✅ Product Strategy

✅ Pricing Strategy

✅ Marketing Strategy

✅ Sales Strategy

✅ Growth Strategy

✅ Risk Management

✅ KPI Development

✅ Strategic Execution

✅ Practical Projects

✅ Real-World Business Cases

✅ Final Business Strategy Project

✅ Instructor Support

✅ Class Recording (যদি প্রযোজ্য হয়)

✅ Certificate of Completion (যদি প্রদান করা হয়)

Who Can Join?

  • Entrepreneurs
  • Business Owners
  • Startup Founders
  • Students
  • Fresh Graduates
  • Managers
  • Team Leaders
  • Business Development Professionals
  • Marketing Professionals
  • Sales Professionals
  • E-commerce Business Owners
  • Freelancers
  • Small Business Owners
  • যারা নতুন Business শুরু করতে চান
  • যারা Existing Business Grow করতে চান

কোনো previous business experience বাধ্যতামূলক নয়।

After Completing This Course

এই course শেষ করার পর আপনি—

  • Business Strategy-এর fundamental concepts বুঝতে পারবেন।
  • Business-এর current position analyse করতে পারবেন।
  • Market এবং industry সম্পর্কে strategic analysis করতে পারবেন।
  • Target customer ও customer segment identify করতে পারবেন।
  • Competitor-এর strengths, weaknesses ও positioning analyse করতে পারবেন।
  • SWOT ও PESTLE analysis তৈরি করতে পারবেন।
  • Business Model ও Value Proposition develop করতে পারবেন।
  • Competitive advantage identify ও build করার strategy তৈরি করতে পারবেন।
  • Business-এর জন্য clear positioning তৈরি করতে পারবেন।
  • Product এবং pricing strategy তৈরি করতে পারবেন।
  • Marketing ও sales strategy-এর foundation তৈরি করতে পারবেন।
  • বিভিন্ন growth opportunities evaluate করতে পারবেন।
  • Market penetration, product development ও market expansion-এর মতো growth strategies বুঝতে পারবেন।
  • Business risks identify ও mitigation strategy তৈরি করতে পারবেন।
  • SMART strategic goals তৈরি করতে পারবেন।
  • Business-এর জন্য relevant KPIs select করতে পারবেন।
  • Strategy-কে actionable plan-এ convert করতে পারবেন।
  • Business performance monitor করে প্রয়োজন অনুযায়ী strategy adjust করতে পারবেন।
  • একটি complete Business Strategy Plan তৈরি করতে পারবেন।