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Courses / Digital Skills Academy / Digital Marketing Fundamentals
📘 Beginner

Digital Marketing Fundamentals

🚀 Course Overview

Digital Marketing Fundamentals হলো একটি 20 Hours Beginner-Friendly & Practical Course, যেখানে আপনি Digital Marketing-এর Core Concepts থেকে শুরু করে modern Online Marketing Strategies শিখবেন।

এই কোর্সে Social Media Marketing, SEO, Content Marketing, Email Marketing, Google Business Profile, Google Analytics এবং Digital Advertising সম্পর্কে Hands-on Practice করবেন।

Business Grow, Freelancing বা Digital Marketing Career শুরু করতে এটি একটি Strong Foundation তৈরি করবে।

No Previous Experience Required.


📚 Course Information

  • Course Name: Digital Marketing Fundamentals
  • Duration: 20 Hours
  • Level: Beginner
  • Language: Bangla + English
  • Class Type: Online / Offline
  • Prerequisite: Basic Computer Knowledge
  • Hands-on Practice: Yes
  • Certificate: Yes

🎯 What You’ll Learn

এই কোর্সে আপনি শিখবেন—

✅ Introduction to Digital Marketing

✅ Digital Marketing Ecosystem

✅ Website & Landing Page Basics

✅ Search Engine Optimization (SEO)

✅ Content Marketing

✅ Social Media Marketing (Facebook, Instagram, LinkedIn & YouTube)

✅ Email Marketing Fundamentals

✅ Google Business Profile Optimization

✅ Google Analytics Basics

✅ Digital Advertising Overview

✅ Marketing Funnel & Customer Journey

✅ Branding & Online Reputation

✅ AI Tools for Digital Marketing

✅ Digital Marketing Best Practices


📖 Course Modules

Module 1 – Introduction to Digital Marketing

  • What is Digital Marketing?
  • Traditional vs Digital Marketing
  • Digital Marketing Channels
  • Industry Trends

Module 2 – Website & SEO Basics

  • Website Fundamentals
  • Domain & Hosting
  • On-page SEO
  • Keyword Research Basics
  • Technical SEO Overview

Module 3 – Content & Social Media Marketing

  • Content Strategy
  • Facebook Marketing
  • Instagram Marketing
  • LinkedIn Marketing
  • YouTube Marketing
  • Content Planning

Module 4 – Email Marketing & Analytics

  • Email Marketing Basics
  • Lead Generation
  • Google Analytics Introduction
  • Performance Measurement
  • Marketing KPIs

Module 5 – Digital Advertising

  • Google Ads Overview
  • Meta Ads Overview
  • Campaign Objectives
  • Audience Targeting
  • Budget Planning

Module 6 – Practical Projects

  • Create a Digital Marketing Strategy
  • SEO Audit (Basic)
  • Social Media Content Plan
  • Marketing Campaign Planning
  • Final Practical Project

👨‍🎓 Who Should Join?

এই কোর্সটি বিশেষভাবে উপযোগী—

  • Students
  • Business Owners
  • Entrepreneurs
  • Freelancers
  • Job Seekers
  • Content Creators
  • Small Business Owners
  • Marketing Executives
  • Startup Founders
  • Anyone interested in Digital Marketing

🎓 After Completing This Course

এই কোর্স শেষ করার পর আপনি পারবেন—

  • Digital Marketing-এর Core Concepts আত্মবিশ্বাসের সাথে বুঝতে।
  • SEO, Social Media এবং Content Marketing-এর Basic Strategies প্রয়োগ করতে।
  • Online Marketing Campaign Plan করতে।
  • Website ও Social Media Presence উন্নত করতে।
  • Google Analytics-এর মাধ্যমে Basic Performance Analyze করতে।
  • AI Tools ব্যবহার করে Marketing Productivity বৃদ্ধি করতে।
  • Freelancing অথবা Advanced Digital Marketing Courses-এর জন্য Strong Foundation তৈরি করতে।

💼 Practical Projects

  • Digital Marketing Strategy Development
  • Keyword Research Project
  • SEO Optimization (Basic)
  • Social Media Content Calendar
  • Email Marketing Campaign
  • Marketing Funnel Design
  • Final Digital Marketing Project