Course Overview

Sales Fundamentals (20h) হলো একটি Beginner-Friendly & Practical Course, যেখানে customer-এর needs বুঝে effective sales process পরিচালনা করার essential skills শেখানো হবে।

এই course-এ Sales Process, Customer Psychology, Lead Generation, Prospecting, Communication, Need Discovery, Product Presentation, Objection Handling, Negotiation, Closing, Follow-up এবং Customer Relationship Management শেখানো হবে।

Real-World Examples ও Practical Exercises-এর মাধ্যমে learners prospect-এর সঙ্গে professional communication, customer needs identification এবং successful sales closing-এর জন্য একটি structured sales process তৈরি করতে পারবে।

What You Will Learn

✔ Sales Fundamentals

✔ Sales Mindset

✔ Sales Process

✔ Customer Psychology

✔ Understanding Customer Needs

✔ Lead Generation

✔ Prospecting

✔ Lead Qualification

✔ Customer Communication

✔ Active Listening

✔ Questioning Techniques

✔ Product/Service Presentation

✔ Value Proposition

✔ Sales Pitch

✔ Objection Handling

✔ Negotiation Basics

✔ Closing Techniques

✔ Follow-Up Strategy

✔ Customer Relationship Management

✔ Cross-Selling & Upselling

✔ Sales KPIs

✔ Sales Performance Tracking

✔ Professional Sales Communication

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Course Curriculum

Module 1 — Sales Fundamentals

• What is Sales?
• Importance of Sales
• Sales vs Marketing
• Role of a Sales Professional
• Types of Sales
• B2B vs B2C Sales
• Sales Mindset
• Customer-Centric Selling
• Common Sales Mistakes
• Characteristics of Successful Salespeople

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Module 2 — Understanding Customers

• Customer Psychology
• Customer Needs & Wants
• Customer Pain Points
• Buying Behavior
• Customer Expectations
• Customer Decision-Making Process
• Understanding Customer Motivation
• Identifying Customer Problems
• Creating Customer Value
• Building Customer Trust

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Module 3 — Sales Process

• Understanding the Sales Cycle
• Prospecting
• Lead Generation
• Lead Qualification
• First Contact
• Need Discovery
• Product Presentation
• Objection Handling
• Negotiation
• Closing
• Follow-Up
• Customer Retention

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Module 4 — Prospecting & Lead Generation

• What is Prospecting?
• Finding Potential Customers
• Online Prospecting
• Offline Prospecting
• Referral Leads
• Social Media Prospecting
• Cold Calling Basics
• Email Prospecting
• Lead Qualification
• Building a Prospect List
• Identifying High-Potential Leads

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Module 5 — Communication Skills for Sales

• Professional Communication
• Verbal Communication
• Non-Verbal Communication
• Active Listening
• Asking Effective Questions
• Open-Ended Questions
• Closed-Ended Questions
• Building Rapport
• Empathy in Sales
• Communication Mistakes
• Building Customer Confidence

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Module 6 — Need Discovery

• What is Need Discovery?
• Understanding Customer Problems
• Asking the Right Questions
• Identifying Pain Points
• Understanding Customer Goals
• Finding Buying Motivations
• Customer Requirement Analysis
• Solution-Based Selling
• Creating a Customer Need Summary

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Module 7 — Product & Service Presentation

• Product Knowledge
• Feature vs Benefit
• Presenting Customer Benefits
• Value Proposition
• Unique Selling Proposition (USP)
• Product Demonstration
• Storytelling in Sales
• Creating an Effective Sales Pitch
• Personalized Product Presentation
• Avoiding Information Overload

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Module 8 — Objection Handling

• What is a Sales Objection?
• Common Customer Objections
• Price Objection
• Quality Objection
• Trust Objection
• Timing Objection
• Competitor Comparison
• “I Need to Think About It”
• Listening Before Responding
• Objection Handling Framework
• Turning Objections into Opportunities

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Module 9 — Negotiation Basics

• What is Negotiation?
• Negotiation Mindset
• Understanding Customer Expectations
• Price Negotiation
• Value-Based Negotiation
• Win-Win Negotiation
• Handling Discounts
• Negotiation Mistakes
• Maintaining Profitability
• Closing a Negotiation

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Module 10 — Closing Techniques

• What is Sales Closing?
• When to Close
• Buying Signals
• Direct Close
• Alternative Choice Close
• Summary Close
• Trial Close
• Urgency-Based Closing
• Handling Last-Minute Objections
• Confirming the Sale
• Post-Sale Follow-Up

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Module 11 — Follow-Up & Customer Relationship

• Importance of Follow-Up
• Follow-Up Timing
• Phone Follow-Up
• Email Follow-Up
• WhatsApp/Message Follow-Up
• Customer Relationship Management
• Customer Satisfaction
• Customer Retention
• Referral Strategy
• Building Long-Term Customer Relationships

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Module 12 — Upselling, Cross-Selling & Sales Performance

• What is Upselling?
• What is Cross-Selling?
• Identifying Additional Customer Needs
• Increasing Customer Value
• Repeat Sales
• Customer Lifetime Value
• Sales Targets
• Sales KPIs
• Conversion Rate
• Average Order Value
• Sales Performance Tracking

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Practical Sales Exercises

Course-এর মধ্যে practical activities থাকবে যাতে learnerরা শুধু theory না শিখে real sales situation handle করার confidence অর্জন করতে পারে।

📞 Sales Call Practice

• Opening a Sales Call
• Asking Questions
• Need Discovery
• Presenting a Solution
• Closing the Call

🎤 Sales Pitch Practice

• 30-Second Pitch
• 1-Minute Pitch
• Product/Service Presentation
• Value Proposition

🛑 Objection Handling Practice

• Price Objection
• Competitor Objection
• Trust Objection
• Timing Objection

🤝 Negotiation Practice

• Price Negotiation
• Discount Request
• Win-Win Negotiation

✅ Closing Practice

• Identifying Buying Signals
• Trial Closing
• Final Closing
• Follow-Up Planning

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Course Features

✅ 20 Hours Training

✅ বাংলা + English Explanation

✅ Beginner-Friendly

✅ Sales Fundamentals

✅ Customer Psychology

✅ Lead Generation

✅ Prospecting

✅ Sales Communication

✅ Need Discovery

✅ Sales Pitch Development

✅ Product Presentation

✅ Objection Handling

✅ Negotiation Basics

✅ Closing Techniques

✅ Follow-Up Strategy

✅ Customer Relationship Management

✅ Upselling & Cross-Selling

✅ Sales KPIs

✅ Practical Role-Play

✅ Real-World Sales Examples

✅ Sales Call Practice

✅ Sales Pitch Practice

✅ Instructor Support

✅ Class Recording (যদি প্রযোজ্য হয়)

✅ Certificate of Completion (যদি প্রদান করা হয়)

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Who Can Join?

• Freshers
• Students
• Sales Executives
• Sales Representatives
• Business Development Executives
• Customer Service Professionals
• Entrepreneurs
• Business Owners
• Freelancers
• E-commerce Sellers
• Retail Sales Professionals
• Tele-sales Professionals
• Marketing Professionals
• যারা Sales Career শুরু করতে চান

কোনো previous sales experience প্রয়োজন নেই।

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After Completing This Course

এই course শেষ করার পর আপনি—

• Sales-এর fundamental concepts বুঝতে পারবেন।
• Customer-এর need ও buying behavior বুঝতে পারবেন।
• Potential customers identify ও qualify করতে পারবেন।
• Professional sales conversation শুরু করতে পারবেন।
• Effective questions ব্যবহার করে customer need discover করতে পারবেন।
• Product-এর features-এর পরিবর্তে customer benefits present করতে পারবেন।
• একটি effective Sales Pitch তৈরি ও deliver করতে পারবেন।
• Common customer objections confidently handle করতে পারবেন।
• Basic negotiation techniques ব্যবহার করতে পারবেন।
• Customer-এর buying signals identify করতে পারবেন।
• বিভিন্ন closing techniques ব্যবহার করে sale close করতে পারবেন।
• Professional follow-up process তৈরি করতে পারবেন।
• Customer relationship maintain ও repeat sales বাড়াতে পারবেন।
• Upselling ও Cross-selling-এর basic strategy ব্যবহার করতে পারবেন।
• Sales KPIs এবং Conversion Rate track করতে পারবেন।
• একটি structured End-to-End Sales Process follow করতে পারবেন।