Course Overview

Business Model Canvas (20h) হলো একটি Practical & Business-Focused Course, যেখানে Business Idea-কে একটি clear, structured এবং profitable Business Model-এ রূপান্তর করার skills শেখানো হবে।

এই course-এ Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partnerships এবং Cost Structure শেখানো হবে।

Practical Exercises-এর মাধ্যমে learners customer problems identify, value proposition তৈরি, revenue model নির্বাচন এবং business model validate ও improve করতে শিখবে। Course শেষে নিজের Business/Startup Idea নিয়ে একটি Complete Business Model Canvas + Action Plan তৈরি করবে।

What You Will Learn

✔ Business Model Fundamentals

✔ Business Model Canvas Framework

✔ Customer Segments

✔ Value Proposition

✔ Customer Relationships

✔ Channels

✔ Revenue Streams

✔ Key Resources

✔ Key Activities

✔ Key Partnerships

✔ Cost Structure

✔ Customer Problem Identification

✔ Customer Persona

✔ Market Research

✔ Competitor Analysis

✔ Value Proposition Design

✔ Revenue Model

✔ Pricing Basics

✔ Cost & Revenue Analysis

✔ Business Model Validation

✔ Business Model Testing

✔ Business Model Improvement

✔ Lean Startup Concepts

✔ Real-World Business Models

✔ Complete BMC Project

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Course Curriculum

Module 1 — Introduction to Business Models

• What is a Business Model?
• Business Model vs Business Plan
• How Businesses Create Value
• Value Creation, Delivery & Capture
• Types of Business Models
• Traditional vs Digital Business Models
• Startup Business Models
• Understanding Business Model Thinking
• Introduction to Business Model Canvas

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Module 2 — Business Model Canvas Overview

• What is Business Model Canvas?
• Why Use BMC?
• The 9 Building Blocks
• How the 9 Blocks Work Together
• Understanding Business Logic
• Reading a Business Model Canvas
• Common BMC Mistakes
• BMC for Startups & Existing Businesses

The 9 Building Blocks

1. Customer Segments
2. Value Propositions
3. Channels
4. Customer Relationships
5. Revenue Streams
6. Key Resources
7. Key Activities
8. Key Partnerships
9. Cost Structure

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Module 3 — Customer Segments

• What is Customer Segmentation?
• Identifying Target Customers
• B2B vs B2C
• Customer Persona
• Customer Needs
• Customer Pain Points
• Customer Jobs
• Customer Behavior
• Niche Market
• Mass Market
• Choosing the Right Customer Segment

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Module 4 — Value Proposition

• What is Value Proposition?
• Customer Problem
• Problem-Solution Fit
• Customer Pain Relievers
• Customer Gain Creators
• Product/Service Benefits
• Unique Selling Proposition (USP)
• Competitive Advantage
• Creating a Strong Value Proposition
• Value Proposition Examples

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Module 5 — Channels

• What are Business Channels?
• Marketing Channels
• Sales Channels
• Distribution Channels
• Online Channels
• Offline Channels
• Direct vs Indirect Channels
• Customer Acquisition Channels
• Customer Communication
• Choosing the Right Channel

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Module 6 — Customer Relationships

• Customer Relationship Fundamentals
• Customer Acquisition
• Customer Retention
• Customer Support
• Personal Assistance
• Self-Service
• Automated Services
• Community Building
• Customer Engagement
• Loyalty & Retention Strategy

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Module 7 — Revenue Streams

• What is a Revenue Stream?
• Revenue Model
• Product Sales
• Service Revenue
• Subscription Model
• Freemium Model
• Commission Model
• Licensing
• Advertising Revenue
• Transaction Fees
• Recurring Revenue
• Choosing the Right Revenue Model

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Module 8 — Key Resources

• What are Key Resources?
• Physical Resources
• Human Resources
• Financial Resources
• Intellectual Resources
• Technology Resources
• Brand & Reputation
• Infrastructure
• Identifying Critical Resources
• Resource Planning

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Module 9 — Key Activities

• What are Key Activities?
• Product Development
• Service Delivery
• Marketing
• Sales
• Customer Support
• Operations
• Technology Development
• Supply Chain
• Quality Management
• Identifying Core Business Activities

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Module 10 — Key Partnerships

• What are Key Partnerships?
• Suppliers
• Distributors
• Strategic Partners
• Technology Partners
• Business Partners
• Outsourcing
• Joint Ventures
• Partnership Benefits
• Partner Selection
• Managing Business Partnerships

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Module 11 — Cost Structure

• What is Cost Structure?
• Fixed Costs
• Variable Costs
• Operational Costs
• Marketing Costs
• Technology Costs
• Employee Costs
• Production Costs
• Customer Acquisition Cost
• Cost Optimization
• Cost-Driven vs Value-Driven Business Models

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Module 12 — Business Model Validation

• Why Validate a Business Model?
• Business Model Assumptions
• Identifying Risks
• Customer Feedback
• Market Testing
• MVP Concept
• Testing Value Proposition
• Testing Pricing
• Testing Revenue Model
• Measuring Customer Response
• Improving the Business Model

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Module 13 — Business Model Analysis

• Competitor Business Model Analysis
• Comparing Business Models
• Strengths & Weaknesses
• Opportunities & Threats
• Business Model Innovation
• Identifying Revenue Opportunities
• Reducing Unnecessary Costs
• Improving Customer Value
• Creating Competitive Advantage

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Module 14 — Practical Business Model Canvas Workshop

এই module-এ শিক্ষার্থীরা নিজের Business/Startup Idea নিয়ে Complete Business Model Canvas তৈরি করবে।

Customer Segments

• Who are your customers?
• What do they need?
• What problem do they have?

Value Proposition

• What problem are you solving?
• What value are you providing?
• Why should customers choose you?

Channels

• How will you reach customers?
• How will you sell your product/service?

Customer Relationships

• How will you acquire customers?
• How will you retain them?

Revenue Streams

• How will your business make money?
• What will customers pay for?

Key Resources

• What resources are essential?

Key Activities

• What activities are critical?

Key Partnerships

• Who are your important partners?

Cost Structure

• What are your major business costs?

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Final Practical Project

Course শেষে শিক্ষার্থীরা একটি Complete Business Model Canvas + Business Model Action Plan তৈরি করবে।

Project-এর মধ্যে থাকবে—

💡 Business Idea

• Problem
• Solution
• Target Customer

👥 Customer Analysis

• Customer Segment
• Buyer Persona
• Customer Pain Points

🎯 Value Proposition

• Customer Value
• USP
• Competitive Advantage

💰 Business Model

• Revenue Streams
• Pricing
• Key Resources
• Key Activities
• Key Partnerships
• Cost Structure

📊 Validation Plan

• Key Assumptions
• Customer Feedback
• MVP/Test Plan
• Validation Metrics

🚀 Action Plan

• Marketing Channels
• Sales Channels
• Customer Acquisition
• Business Growth Strategy

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Course Features

✅ 20 Hours Live Class

✅ বাংলা + English Explanation

✅ Beginner-Friendly Training

✅ Business Model Canvas Framework

✅ 9 Building Blocks

✅ Customer Segmentation

✅ Value Proposition Design

✅ Revenue Model

✅ Pricing Basics

✅ Cost Structure

✅ Competitor Analysis

✅ Business Model Validation

✅ Lean Startup Concepts

✅ Real-World Business Examples

✅ Practical Workshop

✅ Complete BMC Project

✅ Business Model Action Plan

✅ Instructor Support

✅ Class Recording (যদি প্রযোজ্য হয়)

✅ Certificate of Completion (যদি প্রদান করা হয়)

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Who Can Join?

• Aspiring Entrepreneurs
• Startup Founders
• Business Owners
• Small Business Owners
• Students
• Job Seekers
• Freelancers
• E-commerce Entrepreneurs
• Product Managers
• Business Development Professionals
• Marketing Professionals
• Consultants
• Family Business Owners
• যারা নতুন Business Idea develop করতে চান
• যারা existing Business Model improve করতে চান

কোনো previous Business Model Canvas experience প্রয়োজন নেই।

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After Completing This Course

এই কোর্স শেষ করার পর আপনি—

• Business Model কী এবং কীভাবে কাজ করে তা বুঝতে পারবেন।
• Business Model Canvas-এর 9টি Building Block বিস্তারিতভাবে ব্যবহার করতে পারবেন।
• Target Customer ও Customer Segment identify করতে পারবেন।
• Customer Problem ও Pain Point বুঝতে পারবেন।
• Strong Value Proposition তৈরি করতে পারবেন।
• Marketing, Sales ও Distribution-এর জন্য উপযুক্ত Channels নির্বাচন করতে পারবেন।
• Customer Acquisition ও Retention Strategy সম্পর্কে ধারণা পাবেন।
• বিভিন্ন Revenue Model ও Pricing Approach বুঝতে পারবেন।
• Business-এর Key Resources ও Key Activities identify করতে পারবেন।
• প্রয়োজনীয় Business Partnerships নির্বাচন করতে পারবেন।
• Fixed ও Variable Cost identify করে Cost Structure তৈরি করতে পারবেন।
• Competitor-এর Business Model analyze করতে পারবেন।
• Business Model-এর assumptions identify ও validate করতে পারবেন।
• Customer Feedback ও Market Testing ব্যবহার করে Business Model improve করতে পারবেন।
• নিজের Business/Startup-এর জন্য একটি Complete Business Model Canvas তৈরি করতে পারবেন।
• Business Model-এর উপর ভিত্তি করে একটি practical Action Plan তৈরি করতে পারবেন।